Vestis - Earnings Call - Q2 2025
May 7, 2025
Executive Summary
- Q2 2025 underperformed vs expectations: revenue $665.2M, down 6% YoY and 3% QoQ; adjusted EBITDA $48M (9.4% margin), or $63M excluding a one-time $15M bad debt adjustment; adjusted EPS was $(0.05) and $(+0.05) ex bad debt.
- Significant consensus misses: revenue missed by ~$25.6M, EPS missed by ~$0.20, and EBITDA missed (see Estimates Context) due to weaker existing-customer volume, seasonal softness, lower L&R billing, and elevated customer credits.
- Guidance pivot: FY25 outlook withdrawn; company shifted to quarterly guidance with Q3 revenue $674–$682M and adjusted EBITDA ≥$63M; dividend eliminated via credit amendment to prioritize deleveraging.
- Near-term catalysts: credit amendment raises covenant flexibility (5.25x through Q2-26), dividend suspension to accelerate debt reduction, and new CEO (Jim Barber) to drive operational improvements.
What Went Well and What Went Wrong
What Went Well
- New business momentum: $16.7M revenue contribution in Q2; installed recurring revenue up 10% QoQ and 35% YoY; field sales fully staffed with ~10% productivity gain per rep.
- Revenue run-rate improvement: average weekly revenue recovered each month since January; April back to December levels (e.g., Dec $52.1M, Apr $52.2M).
- Liquidity and covenant flexibility: $293M available liquidity (incl. $264M undrawn revolver) and amended leverage covenant to 5.25x through Q2-26 to support turnaround actions.
Management quotes:
- “Our field sales and national account teams installed 35% more recurring revenue year-over-year and 10% more than in the first quarter.”
- “Average weekly revenue has improved for 3 consecutive months... current run rate is 3.4% higher than it was in January.”
- “We successfully executed an amendment to our credit agreement that gives us additional flexibility through the end of fiscal 2026.”
What Went Wrong
- Existing-customer volume softness: net volume (adds over stops) declined $6.5M QoQ; seasonal demand reduction in workplace supplies; credits issued to address service concerns.
- Lower L&R billing: ~$4M less loss & ruin revenue vs Q1, pressuring margins in a largely fixed-cost structure.
- Direct sales decline: down $7.3M QoQ (seasonal) and YoY impact from exiting a ~$26M national account in mid-FY24.
Analyst concerns reflected in Q&A:
- Confidence in bottoming and durability of service improvements questioned; management cited seasonal normalization and April acceleration, but acknowledged cultural/operational fixes take time.
- Cost actions vs service investments: management balancing efficiency (plant consolidation, logistics optimization) with investments to stabilize service and retention.
Transcript
Operator (participant)
Welcome to the Vestis Corporation Fiscal Second Quarter 2025 Earnings Conference Call. At this time, all participants have been placed on a listen-only mode, and the floor will be open for your questions following the presentation. If you would like to ask a question at that time, please press star one on your telephone keypad. If at any point your question has been answered, you may remove yourself from the queue by pressing star two. To enable others to hear your questions clearly, we ask that you pick up your handset for best sound quality. Lastly, if you should require operator assistance, please press star zero. I would now like to turn the call over to Michael Aurelio, Vice President, Investor Relations.
Michael Aurelio (VP of Investor Relations)
Thank you, Operator, and thank you all for joining us. With me are Philip Holloman, Interim Executive Chairman, President, and Chief Executive Officer, and Kelly Janzen, Executive Vice President and Chief Financial Officer. They will discuss our Fiscal 2025 Second Quarter results. After commentary, we will open the call to questions from the analysts. The Private Securities Litigation Reform Act of 1995 provides a safe harbor from civil litigation for forward-looking statements. This conference call contains forward-looking statements that reflect the company's current views as to future events and financial performance. These forward-looking statements are subject to risks and uncertainties, which could cause actual results to differ materially from those we may discuss. I refer you to the discussion on these points contained in our most recent filings with the Securities and Exchange Commission. I will now turn the call over to Philip.
Philip Holloman (Chairman of the Board)
Thank you, Michael. Good morning, everyone, and thank you for joining us. Before we get into the quarter, I want to highlight the news we announced after market close yesterday. Jim Barber, former Chief Operating Officer of UPS, will be stepping into the role of President and Chief Executive Officer effective June 2nd, 2025. At that time, I will return to my role as Chairman of the Board. Jim is a proven leader with a track record of driving profitable growth, and I look forward to working closely with him to ensure a seamless transition. With that, let me turn to our results. I will begin my remarks with an overview of the second quarter performance, specifically what changed between Q1 and Q2, and why we did not deliver the revenue growth that we expected this quarter.
I'll then discuss actions that we have been taking to improve our performance, as well as the positive results we are seeing from those actions. At the end, I will turn it over to Kelly to review our financials in more detail before we take questions. Second quarter revenue was $665 million, which declined approximately $18 million from Q1, or 2.7%, a significant difference from the growth we implied in our guidance. Excluding a $15 million one-time bad debt adjustment that Kelly will discuss, adjusted EBITDA was $63 million, or 9.4% of revenue, a 250 basis point reduction compared to Q1. This decrease in margin from our lower revenue demonstrates the operating leverage inherent in our relatively fixed cost structure, which in times of revenue growth is beneficial.
During the quarter, $7 million of decline was related to direct sales, and $11 million of the decline was from our rental business, which we had expected to grow given the previous trends. While this was partially driven by lost business in excess of new business, the main reason for the decrease was lower adds over stops, which is how we describe volume changes with our existing customers. In January, we saw a significant decline in volume as some customers seasonally adjusted their demand for our products, specifically workplace supplies. For example, many of our hospitality customers have lower demand in the weeks following the holiday season. Additionally, within our rental business, we periodically bill customers for inventory that they have either lost or ruined, which we call L&Rs.
This revenue can fluctuate from quarter to quarter, and during quarter two, we had approximately $4 million less L&R compared to Q1. While these are not the results we expected to deliver, I want to convey a few things. First, over the course of the second quarter, we have recovered the majority of the January decline in rental revenue. Second, we have taken meaningful actions to further improve revenue, including focusing on decreasing the number of credits being issued to our customers. We have done this by improving specific customer service issues, such as product shortages and cleaning quality, and have seen a positive impact from these actions on our revenue run rate in a relatively short time frame. Together, these improvements supported our April average weekly revenue returning back to December levels. Finally, we continue to take steps to improve our forecasting capability. Let me be clear.
We are disappointed with our second quarter performance. It does not represent our long-term potential in the attractive uniform and workplace supplies market. We can and we will do better through serving our customers, executing our strategic priorities, and delivering for our shareholders. That said, I would like to highlight several positive trends. Last quarter, we said we expected new business to exceed our lost business by the end of Q2. While the impact of lost business was still higher than new business in Q2, the gap narrowed in the quarter as the impact of lost business declined by approximately 10%. New business contributed 2.4% of revenue growth, or approximately 1,000 basis points on an annualized basis, due to strong performance in both frontline sales and national accounts.
Our frontline sales team is now fully staffed, and average productivity per sales representatives increased by approximately 10% over the course of the second quarter. Collectively, our field sales and national account teams installed 35% more recurring revenue year over year and 10% more than in the first quarter. While we still have more work to do, we have demonstrated that we can win and are winning with new customers. To new growth and customer retention, my focus has been improving customer service and operational effectiveness. I have been meeting with our teams and visiting our facilities to determine where we need to take immediate action in these areas. I want to thank our teammates across the market centers for their support. We are moving with a sense of urgency to drive a customer-centric mindset across all levels of the organization.
I am particularly focused on positioning our route sales representatives for success. These teammates play a critical role as they face investors to our customers. This includes enabling field service teams to deliver best-in-class service from the start, with enhanced ability to solve customer issues in real time. It also means ensuring our teams can support our customers' needs by delivering high-quality products on time and in full. The accumulation of all these efforts will provide the foundation for return to growth and long-term value creation. Before Kelly covers our financial results in more detail, I want to acknowledge her partnership and precision since joining Vestis in mid-February. As she will discuss, although we are updating our guidance to better reflect our recent performance, I am encouraged that we have now delivered sequential monthly revenue growth in each month since January, including April.
I am also pleased that we successfully executed an amendment to our credit agreement that gives us additional flexibility through the end of fiscal 2026. We want to thank our lenders for their partnership and support of Vestis. We remain focused on delevering and disciplined capital allocation. Let me conclude by saying that while we had a challenging second quarter, we are encouraged by recent trends and are taking actions to improve our performance. We are entering Q3 in a strong position, and I believe we will grow revenue and expand our margins as we move forward. Now I will turn it over to Kelly.
Kelly Janzen (EVP and CFO)
Thank you, Philip. Good morning, everyone. I will first go over the second quarter financial results and at the end give an update on guidance. Revenue during the quarter was $665 million, down 5.7% year over year and down 2.7% when compared to the first quarter of 2025. The $18 million sequential decline in revenue was due to an $11 million decrease in rental revenue and a $7 million decrease in direct sales. Within rental revenue, growth from new business contributed $17 million, or 2.4% of revenue during the quarter. As Philip mentioned, we continue to see solid momentum in both our field and national account sales organizations, which collectively installed 35% more recurring revenue year over year and 10% more than in the first quarter.
These new customer installations were skewed toward the second half of Q2, providing a tailwind going into Q3 as we realized their benefit for a full quarter of revenue. The revenue impact in the second quarter from lost business was approximately $20 million, which is an improvement of roughly 10% when compared to the lost business impact in the first quarter. On a rolling 12-month basis, our customer retention was 92.4% at the end of Q2, which is relatively consistent with the annual rates we have seen in previous years. We remain highly focused on both generating new business and effectively managing our lost business. Revenue from existing customers declined approximately $8 million in the second quarter compared to Q1, which includes the $4 million in L&R revenue that Philip discussed. We continue to realize price increases with our existing customers.
While new pricing has been partially offset by price adjustments elsewhere, our overall net pricing was positive by $3.5 million as compared to the first quarter. Net volume from existing customers, which we call adds over stops, declined $6.5 million in Q2 relative to the first quarter. We saw a significant decline in volume as some customers seasonally adjusted demand for our products, specifically workplace supplies. Additionally, our revenue was negatively impacted by volume-related credits issued to customers to address service concerns. Over the course of the last two months, we have further increased our efforts to mitigate these issues and as a result have seen a significant reduction in weekly customer credits. In our direct sales business, the $7 million, or almost 18% sequential decline in revenue, primarily reflects typical seasonality, as our fiscal first quarter is historically our strongest quarter for direct sales.
Over the last couple of years, our direct sales revenue also declined by a similar percentage between the first and second quarters. On a year-over-year basis, the decline in direct sales was primarily due to the non-regrettable loss of a large national account customer that we exited in the middle of fiscal 2024. As a reminder, this customer represented approximately $26 million in annual revenue, which has been fully out of our revenue run rate since the fourth quarter of last year. Cost of services in the quarter was $490 million, and gross margin was 26.3%, down approximately 130 basis points when compared to the first quarter of this year. On a sequential basis, cost of services declined by $5 million due primarily to lower net volume. It's important to note that currently our cost of services is relatively fixed, which results in gross margin compression when our revenue declines.
We are highly focused on controlling our operating costs and evaluating opportunities to drive further reductions and improve profitability. For the second quarter, SG&A was $148 million, an increase of approximately $27 million when compared to Q1. This includes the $15 million one-time bad debt expense adjustment, as well as $10 million related to recent executive transitions. Adjusting for these items, SG&A increased $2 million sequentially, primarily driven by higher selling expense as we continue to successfully ramp our frontline sales team. Net loss for the quarter was $28 million, and diluted loss per share was $0.21. On an adjusted basis, net loss was $6 million, and diluted loss per share was $0.05. The second quarter tax rate was 18.6%, and we recorded a tax benefit of $6 million during the period.
Second quarter reported adjusted EBITDA was $48 million, and excluding the $15 million one-time bad debt adjustment was $63 million, representing a margin of 9.4%. This compares to 11.9% in the first quarter of 2025 and 12.4% in Q2 of 2024. Now moving on to cash flow and working capital. During the quarter, we generated $7 million of operating cash flow. However, free cash flow was -$7 million, reflecting lower profit and higher working capital. The increase in working capital was primarily due to $30 million of investment in inventory to support new customer installations as well as improve our ability to serve existing customers more effectively. This investment included $6 million of purchases we bought in anticipation of tariffs. Given current inventory levels, we do not anticipate the need to continue making significant investments over the remainder of the fiscal year.
During the quarter, we spent approximately $14 million in capital expenditures. For the year, we expect total capital investment to be around $60 million, the majority of which is related to market-center facility improvements. Looking at our balance sheet, at the end of the second quarter, total debt was $1.31 billion, and our principal bank debt outstanding was $1.17 billion, which is a reduction of $327 million since the end of fiscal 2023. Our liquidity position is strong, with no debt maturities until 2027 and $293 million of available liquidity, including $264 million of undrawn revolver capacity and $29 million of cash on hand. We are pleased to have executed an amendment to our credit agreement this quarter, and I want to thank our lenders for their support of Vestis.
The primary change to the agreement was to effectively increase the net leverage covenant ratio for each of the next six quarters through the end of fiscal 2026. This includes extending the current 5.25x covenant ratio by another year, after which the covenant ratio steps down to 5x in Q3 2026, 4.75x in Q4 2026, and 4.5x in Q1 2027 and beyond. I would also like to note that the amendment includes an allowance to exclude the one-time $15 million bad debt expense adjustment from our Q2 covenant adjusted EBITDA, and that the company's Q2 adjusted EBITDA is $63 million for the purpose of determining the net leverage covenant ratio of 4.2x for the second quarter. As part of the amendment, we have agreed to restrict all dividends and share repurchases through the end of Q1 2027.
We have the flexibility to reinstate the dividend or repurchase shares earlier if we delever below 4.5x for two consecutive quarters prior to 2027. Due to timing, we already paid the Q2 and Q3 dividends during our second quarter, so there will be no additional dividend payments going forward. Our guiding principles for capital allocation are to maintain a strong balance sheet and allocate capital toward high return opportunities with a focus on delevering. The amendment to our credit agreement provides additional financial flexibility and balance sheet support as we continue to focus on these goals, including the elimination of the dividend, which allows us to direct an even greater percentage of available cash generation towards reducing net debt. Now turning to guidance, given the recent events as well as the increasingly uncertain macro environment, we are shifting to quarterly guidance rather than providing a full-year outlook.
Our recent weekly revenue trend suggests that our third quarter revenue will be in the range of $674 million-$682 million, and we expect adjusted EBITDA to be at least $63 million, indicating sequential improvement as we continue to invest in the resources we need to drive sustainable and profitable growth. We will continue to focus on improving free cash flow conversion over the long term, but we will no longer be providing guidance for free cash flow. We are disappointed with our first half results. However, we are moving forward with intentional steps to strengthen operations and enhance our profitability in the second half of this year and beyond. I want to emphasize that we are encouraged by recent trends. Our average weekly revenue has improved for three consecutive months, and our current run rate is 3.4% higher than it was in January.
We are winning more business and improving our customer service, which is resulting in less revenue being returned to our customers. Overall, we are entering Q3 in a stronger position than we were in heading into Q2. Finally, we continue to have a healthy balance sheet with the credit amendment providing additional financial flexibility through the end of next year. Philip and I would like to thank you for your time this morning. With that, I will turn the call back to the operator for your questions.
Operator (participant)
The floor is now open for questions. At this time, if you have a question or a comment, please press star one on your telephone keypad. If at any point your question is answered, you may remove yourself from the queue by pressing star two.
Again, we ask that you pick up your handset when posing your question to provide optimal sound quality. Thank you. Our first question comes from Andy Whitman with Baird. Please go ahead.
Andy Whitman (Senior Research Analyst)
Great. Excuse me. Good morning and thank you for taking my questions. I guess I wanted to start with trying to understand your confidence level that this earnings level that you've guided to here for your fiscal third quarter is the right level and the confidence that you have that this is, in fact, kind of marking the bottom. I guess you mentioned that it's a little bit higher than the second quarter that you just reported. You talked about the weekly revenue. The organic revenue growth did decelerate quarter over quarter. You talked about elevated credits during the quarter.
You said that maybe it's getting a little better now, but it sounds like there's still kind of a service issue at its core. These have been issues for some time, and they don't usually change in one quarter. Philip, I just thought maybe you could just comment on your confidence around this being the bottom and fundamentally the service at the root of all of this.
Philip Holloman (Chairman of the Board)
Yeah, Andy, thanks for your question. Yeah, we do have confidence. I do have confidence in our guidance for next quarter. Obviously, we're looking at it to make sure that the trends that we see are sustainable going forward. With our new CEO coming in, it's a matter of saying that the trends that we are seeing support this guidance through next quarter, and then we'll go from there. Yeah, I feel confident in the guidance.
Kelly Janzen (EVP and CFO)
Yes.
If I can add in there, Andy, another reason why we would feel confident around it is because if you normalize the $4 million L&R impact this year, our rental business declined last year as well from, declined this year, $7 million from Q1 to Q2, and we saw a very similar impact last year. We believe a lot of the decline was related to seasonal decreases that our existing customers related to our existing customer volume. Many of our customers decreased their volume for certain products depending on their needs during the holiday period. We saw that increase come back during the quarter. As I mentioned, month over month, we saw revenue increasing.
Not only did we see it through March, but we've actually seen that increase through April, which, in fact, was different last year where we saw it tail off a bit. We actually believe the trends are very positive. As Philip mentioned, we are going to wait and see. I do feel confident in the way things are going at this moment.
Philip Holloman (Chairman of the Board)
Andy, I would also say that we have a much better handle on our numbers from a financial standpoint as we look at different aspects of adds over stops that we feel really good about having a much better understanding of the numbers and what we need to do to improve.
Andy Whitman (Senior Research Analyst)
Got it. Okay. I had kind of two other questions that I wanted to get in front of you as well. In your prepared remarks, Philip, we heard a lot about the quarter.
We talked about being fully staffed on sales. Given where the new revenue might be residing here, I was wondering if there's any other actions that you can take on the cost structure. I know there have been many significant actions already taken over the past couple of years, and so I don't know if there's more that can be done. I didn't hear you refer to any. If that's not part of the strategy, that's fine. I was just hoping that you would address that. My follow-up after that was probably more for Kelly. I heard the comment that you weren't going to be commenting on free cash flow guidance.
Obviously, in the past, you said, "Think about it as 50% of EBITDA." If you're not willing to comment on that, I was hoping maybe you could just talk about some of the puts and the takes that we should all be thinking about as it relates to your free cash flow given this new kind of earnings level that seems to be emerging here. Those two questions, then I'm done. Thank you.
Philip Holloman (Chairman of the Board)
Okay. I'm going to start with Kelly answering the second question, and then I'll come back and answer the first question that you asked.
Kelly Janzen (EVP and CFO)
Yes. Sure.
Andy, like we said, as we're not guiding cash flow for the year, however, if you look at the Q2 results, we did make an investment in $30 million of inventory over the quarter, which we had said for the rest of the year we would not be really needing to increase. When you normalize for this effect, you can think about free cash flow on an annualized basis. We're currently at a range of about $80 million when you also layer in some of the seasonal dynamics we see in the first quarter. That is kind of a better view of how to think about cash.
Philip Holloman (Chairman of the Board)
The first part of your question, Andy, we are continuing with our efforts and better utilizing our assets and facilities and being more efficient. We continue that work. At the same time, we did a lot of work.
A lot of work was done, I should say, in the past year on cost reduction. I'm at the point now, Andy, and I believe we're at the point where we need to settle down and really look at making absolutely sure that we are investing where we need to to help retain customers and provide better service. It's a fine balance there, but we need to make absolutely sure that we're able to service our customers in a very robust, solid, customer-centric kind of a focus.
Andy Whitman (Senior Research Analyst)
Makes sense. Thank you very much.
Operator (participant)
Thank you. Next, we'll go to Shlomo Rosenbaum with Stifel. Please go ahead.
Shlomo Rosenbaum (Managing Director)
Hi. Thank you very much. Hey, Philip, the issues that seem to be going on, at least in the service issues, seem to have been going on for a while.
The company seemed to have been working on it in order to address it. I just want to get your view as to what really has to be done here to fix some of those things. We're not seeing volume issues from Cintas. They basically said that things were pretty steady. I'm trying to figure out why there would be more of a concern amongst your client base than what we're seeing from Cintas. After that, maybe I'll ask one follow-up.
Philip Holloman (Chairman of the Board)
Yeah.
In the service area, we are now, and what we've done over the last few weeks, we are better organized in providing the right resources to implement both the improvements that need to be made in the plant and the improvements that we need to make in service, making sure that we have some resources that are focused on that, helping to implement and execute those improvements in the locations. That's the part of why I see it improving. Also, we've been talking a lot about culture and being focused on the customer and being customer-centric and making absolutely sure that we're doing that.
The other part of it is what I often say, and I think I said it in my remarks, is that we need to be always working towards positioning our RSRs for success because they are, of course, the face of the company, and they have the relationships with the customer. We need to make absolutely sure that they have the products with complete loads that they need to fully service the customer. We are doing training in that area and really focus on how we can best make our RSRs successful. That gives me more confidence. I understand your point around we've been working on these things. I would say we now have a renewed focus on making absolutely sure that we're getting these things implemented.
Kelly Janzen (EVP and CFO)
Yeah.
Related to the volume question, I think it probably has to do with a different mix of products. Certainly, they have a number of products we don't carry. Within the rental space where we are similar, I think we might have a heavier mix towards some of the linen areas and some of the, with our food and beverage and hospitality businesses. With that, that is where we actually saw the decline coming out of December. Actually, the return as well coming back into March is really in that space with those types of customers as they are able to kind of make decisions up or down in those product areas. I think that could be a contribution. I can only speak to what we have seen, and that's really where we see the impact this quarter.
Philip Holloman (Chairman of the Board)
As you noticed, we have started to talk about credits, the amount of credits that we issue. The real opportunity there is to fix the performance issues that cause credits to happen. That's where we are focused.
Shlomo Rosenbaum (Managing Director)
Got it. Just given the service issues and the need for more volume, you are bringing in someone new who's got experience, who's got to come in with the ability to make the changes that he wants to make. Would you envision that realistically he is going to want to invest a lot more money to turn this company around? What we should be seeing is an investment period in order for the company to get to that service level, get to that sales level, get to the operational efficiency level that you need?
Philip Holloman (Chairman of the Board)
Yeah. I don't want to prematurely speak for our new CEO that is coming in.
I'm sure he will be considering all aspects of our business and how best to move forward. Time will tell. I think that we're transitioning what I would consider to be a very robust base of operation and that he will determine where we go from here.
Shlomo Rosenbaum (Managing Director)
Thank you.
Operator (participant)
Thank you. Next, we'll go to Tim Mulrooney with William Blair. Please go ahead.
Luke McFadden (Equity Research Associate)
Hi. Good morning. This is Luke McFadden on for Tim Mulrooney. Thanks for taking our questions today. Just looking at your slides, it does look like that gap between new and lost business continued to shrink here in the second quarter. I was hoping you could give us a sense for when you'd expect that to turn positive for just the outlook for the remainder of the year should we continue to see that gap narrow.
Kelly Janzen (EVP and CFO)
Yes.
Of course, we're very optimistic that we will continue to narrow that gap as we go forward. I don't have a specific time period of when we would say definitively that our new would exceed lost. All I can say is that we are certainly ramping up our new sales. We're seeing a lot of momentum in that area, as we mentioned in our remarks, specifically related to our field sales ramp as we've been investing in that team. Then of course you saw the improvement in the lost versus last quarter. I can tell you that it is a highly focused area for us in both of those pieces. I'm hopeful that the new will start to overtake the lost in the near future.
Philip Holloman (Chairman of the Board)
Yes. We're now fully staffed in our sales organization, and our productivity levels are increasing.
As Kelly just said, I'm very optimistic that we will cross over, including the fact that we will continue to improve our lost business.
Luke McFadden (Equity Research Associate)
Understood. Very helpful. Maybe just switching gears here a little bit, thinking about the demand environment with all the recent headline news related to tariffs and a more uncertain macroeconomic outlook, can you update us on how conversations with your clients have been trending? Any color around net wear metrics or changes in demand conditions would be really helpful. Thanks so much.
Philip Holloman (Chairman of the Board)
Yeah. We really haven't seen any groundswell of information from our customers as it relates to their staffing levels and their needs. We really haven't seen a decline. Our new business is going quite well, which is clearly an indication of continued momentum in the very strong industrial laundry rental.
We haven't had anything that has popped up that would indicate that there's a headwind ahead. We are, because we said in our statement, from a demand planning standpoint and tariffs, we're watching that, covering that. Again, I don't see any real cutbacks from our customers.
Luke McFadden (Equity Research Associate)
Understood. Thank you.
Operator (participant)
Thank you. We'll go next to Manav Patnaik with Barclays. Please go ahead. Manav, your line is open.
Ronan Kennedy (VP)
Hi. Apologies. This is Ronan Kennedy for Manav. Good morning, and thank you for taking my questions. If I may, I'm just looking to quickly confirm three things to be absolutely clear. They were touched on in a certain extent in the prior three questions. The results and suspension of the annual guidance, that is primarily attributed to the internal challenges, right? It's not uniform and auxiliary services market. It's not necessarily the macro or the strength of the consumer.
On the much-needed fundamental cultural transformation, can we just confirm how we should think about how long that will ultimately need to take place, what inning you are in? Lastly, I apologize if I missed this, but on the past two quarterly calls you spoke to having retained strategic advisors to evaluate alternatives. Is there an update there, please?
Kelly Janzen (EVP and CFO)
Sure. I will take the guidance question, and then I will pass it on to Philip. The reason we've gone to Q3 guidance only and suspended the rest of the year is probably a combination of us getting ourselves realigned with our forecasting, as well as the fact that while we have not seen specific indicators related to the macro environment in our current results, certainly there is a lot out there as it relates to potential future impacts. It's somewhere in between the two.
We are going to go from there. We will go from here as we think about guidance in the future of how we will do that.
Philip Holloman (Chairman of the Board)
Okay. As far as the strategics are concerned, we don't have any active activity at this point in time. That's all I can say about that. We don't have any active activity in that area. The cultural transformation, that is an interesting and provocative question. We are working to make absolutely sure that we are looking at some pretty fundamental things from a cultural standpoint. We can start with accountability to make absolutely sure that all the leaders, managers are accepting, fully aware of their accountability, working very effectively, working on making sure that we are working effectively as a matrix organization. That's a part of this transformation.
Make absolutely sure that we're working with our frontline teammates, listening to them, understanding what their needs are for us to have the success that we know that we can have. That cultural transformation will take time. I can't put a date on that. I think a big part of it is going to be around Jim and with him being our new CEO as we continue to move forward.
Ronan Kennedy (VP)
Thank you. Appreciate that. As a follow-up, if I may, how should we think about what was the initially guided targets for deleveraging and a leverage target?
Kelly Janzen (EVP and CFO)
Yes. What I can tell you is that we are very committed to a strong balance sheet to delevering as a priority.
Right now, I'm not really going to put out an actual target, but we would suggest that would be probably something that would be a little bit higher than what has been previously discussed in the past. Certainly not above three, but something potentially that could be higher than the one and a half to two.
Ronan Kennedy (VP)
Okay. Thank you.
Operator (participant)
Once again, if you have a question, you may press star one on your telephone keypad at this time. We'll go next to Stephanie Moore with Jefferies. Please go ahead.
Stephanie Moore (SVP, Equity Research)
Hi. Good morning. Thank you. I appreciate the commentary and kind of the backward-looking kind of what has happened over the last several months and the likes.
As we look forward and you continue to stem some of those customer losses and offset those losses with hopefully some new wins, can you talk a little bit about why a customer would switch their provider to the likes of Vestis versus maybe a competitor? Are you seeing some of those wins come from maybe first-time outsourcing or the likes? I guess just given maybe the events of the last year or so and maybe some of the service issues, what is the playbook for your sales rep to go out and win that new business? Thanks.
Philip Holloman (Chairman of the Board)
Yeah. As you know, we have new leadership in our sales organization. Just as an example, in Q2, our field sales team sold well over 7,500 new accounts. 44% of them were non-programmers, and 56% of them were taken from our competitors.
That split is really good that they're going after and we're able to sign up non-programmers, but also that we're competing with folks that are existing providers to those companies. When we look at our service level, we're telling them and working with them to make absolutely sure that we're providing the very best service possible to meet their needs and being, again, very customer-centric around that. We've got some new tools and new processes that we've put in place to make sure that we retain that new business once we get it. Then, obviously, we've got to continue to work with our existing customers because we want our existing customers to, of course, stay with us. We even want to go beyond that. We actually want them to recommend us to others. That's an even higher bar.
Whether it be service outages from the competition that they're having problems with that we're going to fix, or whether it'd be at times price may do it as we look at being competitive. Again, 44% of our new customers were actually no programmers.
Stephanie Moore (SVP, Equity Research)
Great. I just had one follow-up to that. I just wanted to confirm. I think in prior quarters, there's been some management additions, as you just called out, a new head of sales, COO. Just confirming both of those individuals are still with Vestis.
Philip Holloman (Chairman of the Board)
Yes. Our sales leader, Senior VP, is still in place. Pete Rego and our COO of our operations, Bill Seward, is still in place. Yes.
Stephanie Moore (SVP, Equity Research)
Got it. All right. Thank you. Appreciate the time.
Philip Holloman (Chairman of the Board)
Thank you.
Operator (participant)
Thank you.
Next, we'll go to George Tong with Goldman Sachs. Please go ahead.
George Tong (Senior Research Analyst)
Hi. Thanks. Good morning.
I wanted to discuss the broader selling environment. Revenue declines in the quarter widened even though comps were easier in the prior year. Can you just elaborate on what could have caused year-over-year revenue declines and how much of it was due to internal issues versus evolving competitive dynamics versus macro considerations?
Kelly Janzen (EVP and CFO)
Hi, George. Let me make sure I'm understanding your question. For the year-over-year revenue decline, it's driven by a number of things. One is we did have the lost business that did exceed the new business. Obviously, we're narrowing that gap, but certainly year-over-year, that was a fairly significant factor. We also did have the adjustment, the lower volume with existing customers.
I think it's a very similar conversation as it relates to some of the service discussions that Philip had, service items that Philip had, some of the credits, as well as potentially some of those changes in inventory demand depending on some of our mix of customers. We also had reduction in direct sales related to the loss of that large national account we had talked about, and that had a relatively significant impact on the year-over-year. Last year, we had some unusual positive exit billings for a couple of our customers that did not repeat this year. Those were the larger items that caused the year-over-year. I'd say we are not attributing really any of that to a macro environment change that's happened from last year to this year.
In addition, we think that we've made a lot of improvements in recent weeks and months as it related to some of the drivers that drove that reduction. Let me know if that answers your question. Happy to add anything to that.
George Tong (Senior Research Analyst)
Okay. I think that's helpful context. The question stems from the fact that sort of the two-year stack on growth seems to have worsened. It's not really like a comp issue from certain revenue streams or lost accounts, but that's helpful color. I guess if you look at pricing on slide four, you disclosed $3.5 million of revenue sequentially quarter-to-quarter pricing. Can you talk about how much the year-over-year change on pricing was and what your overall longer-term strategy for pricing increases will be going forward?
Kelly Janzen (EVP and CFO)
Yeah. Directionally year-over-year, the pricing was a little bit even less than that.
It's really kind of incorporated into our change in existing customers, that $6 million that we talked about on page three. We're seeing a relatively similar trend as it relates to pricing.
George Tong (Senior Research Analyst)
So percentage, are you seeing 1% contribution from price? Is pricing down? Is it -1%? What kind of percentage can you provide?
Kelly Janzen (EVP and CFO)
Yeah. Pricing year-over-year was certainly a bit of a positive as it relates to that. It was in a similar range of what the pricing was here for the quarter.
George Tong (Senior Research Analyst)
Okay. Got it. Thank you.
Operator (participant)
This concludes the Q&A portion of today's call. I'd like to turn the call back over to Philip Holloman for closing remarks.
Philip Holloman (Chairman of the Board)
Thank you all for joining us today. We believe there is a significant opportunity for Vestis in the attractive uniform and workplace supplies market.
We have a profitable business model with financial flexibility to achieve our objectives. We are moving with a sense of urgency to enhance our execution and strengthen our core business. These efforts will set the foundation for sustainable, profitable growth and long-term value creation. We look forward to engaging with you further in the days and weeks ahead. Thank you.
This concludes today's Vestis Corporation Fiscal Second Quarter 2025 Earnings Conference Call. Please disconnect your line at this time and have a wonderful day.