Logan Green
YELPAbout Logan Green
Logan Green is an independent director of Yelp Inc., appointed effective August 19, 2025. He co‑founded Lyft in 2012, served as CEO until April 2023 and as chairman until August 2025, and previously co‑founded ridesharing startup Zimride (acquired by Enterprise) . He holds a B.A. in Business Economics from the University of California, Santa Barbara . Upon appointment, he was determined to be independent and will serve until Yelp’s 2026 annual meeting, subject to earlier cessation per standard terms .
Past Roles
| Organization | Role | Tenure | Committees/Impact |
|---|---|---|---|
| Lyft, Inc. | Co‑founder; Chief Executive Officer; Chairman | CEO: 2012–Apr 2023; Chairman through Aug 2025 | Scaled an iconic consumer technology marketplace (as described by Yelp); leadership through growth phase . |
| Zimride | Co‑founder | 2007–(acquired by Enterprise) | Early ridesharing platform; strategic exit to Enterprise . |
External Roles
| Organization | Role | Tenure | Details |
|---|---|---|---|
| eBay Inc. | Director | Current (as of Aug 2025) | Current public company directorship noted by Yelp . |
| Autotech Ventures | Venture Partner | Current (as of Aug 2025) | Advises and invests in mobility technology startups . |
Board Governance
- Appointment and term: Board expanded from 8 to 9 and appointed Green effective Aug 19, 2025; he serves as an independent director until the 2026 annual meeting .
- Committee assignment: Appointed to the Nominating & Corporate Governance Committee effective Sept 12, 2025 .
- Independence: Yelp’s Form 8‑K states he is an independent director; no family relationships or arrangements; no material interests in transactions requiring Item 404(a) disclosure .
- Indemnification: Yelp intends to enter into its standard indemnification agreement with Green (form previously filed with the SEC) .
- Board practices context: Yelp maintains independent committees, an independent Chair, majority voting with director resignation policy, and prohibits director hedging/pledging of company stock .
Fixed Compensation
| Component | Structure | Amount/Value | Effective/Source |
|---|---|---|---|
| Board annual cash retainer | Cash (electable as RSUs) | $45,000 | 2025 director arrangements . |
| Committee member fees | Audit: $10,000; Compensation: $5,000; Nominating: $3,900 | Cash (electable as RSUs) | 2025 updates (Audit and Nominating member fees increased; Compensation member unchanged from 2024) . |
| New director equity grant | RSUs (time‑based) | $325,000 grant‑date value | Granted upon Aug 19, 2025 appointment . |
| Annual director equity grant | RSUs (time‑based) | $247,500 grant‑date value | Increased for 2025 annual grant cycle . |
| Cash-to-RSU election | Policy | Directors may elect to receive cash fees in RSUs vesting quarterly | Program policy described by Yelp . |
Notes: Chairs receive additional fees (e.g., Board Chair $47,500; Compensation Chair $15,300; Nominating Chair $10,000); Audit Chair fee remained $20,000. Green is not disclosed as a chair .
Performance Compensation
| Instrument | Performance Metrics | Vesting/Terms | Notes |
|---|---|---|---|
| Director RSUs (new and annual) | None (time‑based; no performance conditions) | New‑director RSUs vest in equal annual installments over 3 years; annual RSUs vest on the earlier of 1 year or next annual meeting | Structures per Yelp’s director equity program . |
Other Directorships & Interlocks
| Company | Role | Overlap/Interlock | Potential Conflict Notes |
|---|---|---|---|
| eBay Inc. | Director | Current | Yelp disclosed no related‑party transactions or arrangements involving Green under Item 404(a) at appointment . |
Expertise & Qualifications
- Company‑building and marketplace scale: Co‑founded and led Lyft; deep consumer tech and product growth expertise highlighted by Yelp .
- Mobility/auto ecosystem exposure: Venture partner at Autotech Ventures .
- Public board experience: Director at eBay .
- Education: B.A., Business Economics, UC Santa Barbara .
Equity Ownership
| Item | Detail |
|---|---|
| Initial Section 16 filing | Form 3 filed Aug 29, 2025 indicated “No securities are beneficially owned” at that time . |
| New director RSU grant | $325,000 RSU value in connection with appointment (to be granted per standard program) . |
| Annual RSU cadence | $247,500 annual RSU grant value starting with 2025 director cycle . |
| Ownership guidelines | Directors must hold shares valued at 5x the annual Board cash retainer (5 × $45,000 = $225,000), excluding unexercised options and unvested RSUs; compliance by the later of Dec 31, 2028 or 5 years after becoming subject . |
| Hedging/pledging | Prohibited for directors and executive officers . |
Insider Filings & Trades
| Date | Form | Summary |
|---|---|---|
| Aug 29, 2025 | Form 3 | Initial statement of beneficial ownership: “No securities are beneficially owned” . |
| Aug 29, 2025 | POA (Ex‑24) | Limited Power of Attorney for Section 16 reporting (standard practice) . |
Governance Assessment
- Strengths for investor confidence: Independent status with no Item 404(a) related‑party transactions disclosed at appointment; assignment to Nominating & Corporate Governance aligns his consumer tech scaling background with board composition and governance oversight; director stock ownership guidelines strengthened in March 2025 to 5x retainer; hedging and pledging prohibited .
- Compensation alignment: Mix skews to equity via time‑based RSUs (initial $325k; annual $247.5k), with optional cash‑to‑RSU election, and relatively modest cash retainer/committee fees, promoting alignment without encouraging risk‑taking from performance pay; no director options disclosed for new grants .
- Engagement/attendance: Green joined post‑2025 annual meeting; Yelp discloses that all directors then serving attended the 2024 annual meeting and each current member met ≥75% attendance in 2024—baseline practice, though Green’s attendance record will develop prospectively .
- Potential conflicts/red flags: None disclosed—no arrangements, no family ties, and no related‑party transactions at appointment; standard indemnification agreement only .
- Say‑on‑pay/stockholder sentiment context: 2025 say‑on‑pay received ~94.3% support; “1‑year” say‑on‑pay frequency approved—signals broad shareholder support for governance and compensation frameworks into which Green is joining .