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    Yelp Inc (YELP)

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    Business Description

    Yelp Inc. is a leading internet platform that connects consumers with local businesses, offering a trusted resource for reviews and ratings across a wide range of categories. The company primarily generates revenue through performance-based advertising, helping businesses of all sizes reach a purchase-oriented audience. Yelp also provides tools and services to enhance consumer experiences and facilitate transactions.

    1. Advertising Revenue - Drives the majority of Yelp's business by offering performance-based advertising products priced on a cost-per-click (CPC) basis.

      • Services - Includes businesses such as home, local, auto, professional, pets, events, real estate, and financial services.
      • Restaurants, Retail & Other - Covers businesses such as restaurants, shopping, beauty & fitness, health, and other.

    2. Other Revenue - Includes revenue from consumer transactions and other miscellaneous sources.

    3. Transactions Revenue - Generated from direct consumer transactions, now reported under "Other Revenue".

    Key Metrics

    View all financials →
    Revenue by Segment - in Millions of USDFY 2013Q1 2014Q2 2014Q3 2014FY 2014Q1 2015Q2 2015Q3 2015FY 2015Q1 2016Q2 2016Q3 2016FY 2016Q1 2017Q2 2017Q3 2017FY 2017Q1 2018Q2 2018Q3 2018FY 2018Q1 2019Q2 2019Q3 2019FY 2019Q1 2020Q2 2020Q3 2020FY 2020Q1 2021Q2 2021Q3 2021FY 2021Q1 2022Q2 2022Q3 2022Q4 2022FY 2022Q1 2023Q2 2023Q3 2023FY 2023Q1 2024Q2 2024Q3 2024
    Advertising Revenue1,134.4-------
    - Services693.8-------
    - RR&O440.6-------
    Transactions Revenue14.1-------
    Other Revenue45.0-------
    Total Revenue1,193.5-------
    KPIs - Metric (Unit, Scale)FY 2013Q1 2014Q2 2014Q3 2014FY 2014Q1 2015Q2 2015Q3 2015FY 2015Q1 2016Q2 2016Q3 2016FY 2016Q1 2017Q2 2017Q3 2017FY 2017Q1 2018Q2 2018Q3 2018FY 2018Q1 2019Q2 2019Q3 2019FY 2019Q1 2020Q2 2020Q3 2020FY 2020Q1 2021Q2 2021Q3 2021FY 2021Q1 2022Q2 2022Q3 2022Q4 2022FY 2022Q1 2023Q2 2023Q3 2023FY 2023Q1 2024Q2 2024Q3 2024
    Number of ratings and reviews available on our platform (millions)240240240240-260260260
    Percentage change in ad clicks (percentage)-81095892
    Percentage change in average CPC (percentage)27141449-1-13
    Number of paying advertising locations for Services (thousands)231238238235239252254252
    Number of paying advertising locations for Restaurants, Retail & Other (thousands)327316325326316278277272
    Total number of paying advertising locations (thousands)558554563561555530531524

    Leadership

    NamePositionExternal RolesShort Bio

    Jeremy Stoppelman

    ExecutiveBoard

    Co-Founder & CEO

    None

    Co-founded Yelp in 2004; previously VP of Engineering at PayPal and Software Engineer at Excite@Home; holds a B.S. in Computer Engineering from the University of Illinois Urbana-Champaign.

    		View Report →

    Carmen Amara (Orr)

    Executive

    Chief People Officer

    None

    Joined Yelp in January 2022; previously VP of Global People Operations at eBay and HR Director at The Home Depot; holds a B.A. from Colby College and an M.B.A. from Bentley University.

    Craig Saldanha

    Executive

    Chief Product Officer

    None

    Joined Yelp in February 2022; previously held product leadership roles at Amazon and Intel; holds a B.E. from the University of Mumbai, an M.S. from the University of Wisconsin-Madison, and an M.B.A. from Carnegie Mellon.

    David Schwarzbach

    Executive

    Chief Financial Officer

    None

    Joined Yelp as CFO in February 2020; previously CFO and COO at Optimizely and held senior finance roles at eBay; holds a B.S. in Plant Science from UC Davis and an M.P.A. from Princeton University.

    Jed Nachman

    Executive

    Chief Operating Officer

    None

    Joined Yelp in 2007; became COO in August 2016; previously held senior sales roles at Yahoo! and HotJobs; holds a B.A. in Economics from the University of Colorado at Boulder.

    Sam Eaton

    Executive

    Chief Technology Officer

    None

    Joined Yelp in April 2013; became CTO in January 2021; previously Director of Web Technology at Future Publishing; holds a B.A. in Computing and Artificial Intelligence from the University of Sussex.

    Chris Terrill

    Board

    Independent Director

    Director at Anywhere Real Estate Inc.; Director at Vacasa, Inc.

    Joined Yelp's board in March 2022; previously CEO of ANGI Homeservices and HomeAdvisor; held senior marketing roles at Nutrisystem, Blockbuster, and Match.com; holds a B.S. from UT Austin and an M.B.A. from UH.

    Dan Jedda

    Board

    Independent Director

    CFO at Roku, Inc.

    Joined Yelp's board in March 2024; previously CFO at Stitch Fix and VP at Amazon; holds a B.S. in Accounting and Finance from St. Thomas and an M.B.A. from the University of Minnesota.

    Diane Irvine

    Board

    Chairperson of the Board

    Director at Funko, Inc.; Director at D.A. Davidson Companies

    Joined Yelp's board in November 2011; became Chairperson in September 2015; previously CEO of Blue Nile and Partner at Coopers & Lybrand; holds a B.S. in Accounting from Illinois State University.

    Robert Gibbs

    Board

    Independent Director

    Partner at Bully Pulpit Interactive Media, Inc.; Contributor on NBC/MSNBC

    Joined Yelp's board in May 2012; previously White House Press Secretary under President Obama and EVP at McDonald’s; holds a B.A. in Political Science from NC State University.

    Sharon Rothstein

    Board

    Independent Director

    Director at Block, Inc.; Director at InterContinental Hotels Group PLC

    Joined Yelp's board in March 2019; previously EVP and CMO at Starbucks and SVP at Sephora; holds a B.A. from UC Berkeley and an M.B.A. from UCLA.

    Tony Wells

    Board

    Independent Director

    Venture Partner at AZ-VC; Board Member at Nexstar Media Group, Inc.

    Joined Yelp's board in October 2020; previously Chief Media Officer at Verizon and Chief Brand Officer at USAA; holds a B.S. from the U.S. Naval Academy and a Certificate in Business Administration from Johns Hopkins.

    Questions to Ask Management

    1. Despite a 3% year-over-year decline in Restaurants, Retail, and Other (RR&O) revenue to $470 million in 2024 , what specific strategies are you implementing to revitalize growth in this segment, and how do you plan to mitigate the macroeconomic challenges affecting these businesses?

    2. With the acquisition of RepairPal expected to accelerate growth in the auto services category this year , and considering the anticipated higher cost of revenue partly due to this acquisition , can you elaborate on how this will impact your profitability and what synergies you expect between Yelp and RepairPal?

    3. Given your guidance reflects modest expense increases in 2025, primarily from higher cost of revenue and efforts to reduce stock-based compensation acting as a headwind to adjusted EBITDA , what measures are you taking to manage these costs effectively while aiming to achieve adjusted EBITDA in the range of $345 million to $360 million?

    4. After reducing your spending on paid search due to lower-than-expected returns, which contributed to bottom-line improvement in 2024 , how do you plan to drive user engagement and advertiser growth in services categories without relying heavily on paid acquisition channels?

    5. With the rapid changes in the search and AI landscape, including competition from AI-driven platforms like Google's AI overviews and others , how are you positioning Yelp to protect and grow your user base, and what specific strategies are you implementing to leverage AI in transforming the consumer experience as planned in your 2025 roadmap ?

    Share Repurchase Program

    Program DetailsProgram 1Program 2
    Approval DateJuly 2017 February 2024
    End Date/DurationNo time limit No time limit
    Total additional amountN/A$500 million
    Remaining authorization$367.2 million $393.3 million
    DetailsMay be modified, suspended, or discontinued at any time May be modified, suspended, or discontinued at any time

    Competitors

    Competitors mentioned in the company's latest 10K filing.

    CompanyDescription

    Alphabet Inc

    The company competes with online search engines and directories, including those incorporating AI technologies, which help businesses connect and engage with consumers. It is noted that Alphabet Inc., the parent company of this competitor, pays for its search engine to be the default option in Apple's Safari browser, leveraging its substantial financial resources to secure competitive advantages.

    ChatGPT

    The company faces competition from online search engines and directories incorporating AI technologies, which are rapidly evolving and intensifying the competitive landscape.

    Tripadvisor Inc

    The company competes with online and offline providers of consumer ratings, reviews, and referrals, which include this competitor.

    TikTok

    The company competes with social media platforms and features where consumers increasingly search for and post information about local businesses. This competitor also provides online marketing and tools for managing and optimizing advertising campaigns.

    Snap Map

    The company competes with social media platforms and features where consumers increasingly search for and post information about local businesses.

    Instagram

    The company competes with providers of online marketing and tools for managing and optimizing advertising campaigns.

    OpenTable

    The company competes with restaurant reservation and seating tools, which include this competitor.

    Resy

    The company competes with restaurant reservation and seating tools, which include this competitor.

    Angi Inc

    The company competes with home and/or local services-related platforms and offerings, which include this competitor.

    Meta Platforms Inc

    Major internet companies, such as this competitor, may be more successful in developing and marketing online advertising and other services directly to local businesses. They may also leverage their relationships based on other products or services to gain additional share of advertising budgets.

    Recent Mergers & Acquisitions

    Notable M&A activity and strategic investments in the past 3 years.

    CompanyYearDetails

    RepairPal, Inc.

    2024

    Yelp’s acquisition of RepairPal, Inc. is a planned deal valued at $80 million in cash with holdbacks of $8 million, $2 million, and $3.5 million over various periods to secure indemnity rights. The acquisition is strategically aimed at expanding Yelp’s presence in the U.S. auto services advertising market by leveraging RepairPal’s auto repair expertise, strong partner network (including CarMax, USAA, and Endurance Vehicle Services), and solid financials with approximately $30 million in revenue, while expecting any 2024-related financial impact to be immaterial.