Ziff Davis - Earnings Call - Q1 2016
May 5, 2016
Transcript
Speaker 0
Greetings, and welcome to the J2 Global First Quarter twenty sixteen Earnings Conference Call. At this time, all participants are in a listen only mode. A question and answer session will follow the formal presentation. As a reminder, this conference is being recorded. I would now like to turn the conference over to your host, Mr.
Scott Turicchi. Thank you, Mr. Turicchi. You may begin. He is the President of J2 Global.
Speaker 1
Thank you, and good afternoon. Welcome to J2 Global's investor conference call for the 2016. As Tim just mentioned, I'm Scott Chirigi, the President and CFO of J2 Global. And with me today is Hemi Zucker, our Chief Executive Officer. Q1 twenty sixteen continued to provide outstanding operating results, which continue to validate our overall business strategy of operating in multiple business units, while focusing on EBITDA and free cash flow generation and utilizing M and A to more rapidly build these businesses to scale.
Many records were set for the first fiscal quarter, which we will detail in the presentation. As a result, our Board has increased the quarterly dividend by $01 to $0.03 $35 per share. We will use the presentation as a roadmap for today's call, a copy of which is available at our website. When you launch the webcast, there's a button on the viewer on the right hand side, which will allow you to expand the slides. Also, if you've not received a copy of the press release, you may access it through our corporate website at j2global.com/press.
In addition, you can access the webcast from this site. After we complete the presentation, we will conduct a Q and A session. At that time, the operator will instruct you regarding the procedures for asking a question. However, at any time, you may e mail us questions at investorj2global dot com. Before we begin our prepared remarks, I'll read the Safe Harbor language.
As you know, this call and the webcast does include forward looking statements. Such statements may involve risks and uncertainties that would cause actual results to differ materially from the anticipated results. Some of those risks and uncertainties include, but are not limited to the risk factors that we have disclosed in our various SEC filings, including our 10 ks filings, recent 10 Q filings, various proxy statements and eight ks filings, as well as additional risk factors that we have included as part of the slideshow for this webcast. We refer you to discussions in those documents regarding safe harbor language as well as forward looking statements, and those are outlined on pages two and three of the presentation. If you now turn your attention to slide five, I'd like to highlight the accomplishments in the 2016 from a financial standpoint.
On a consolidated basis, J2 Global had slightly in excess of $200,000,000 of revenue, approximately $87,000,000 of consolidated EBITDA, I think most importantly $60,000,000 of free cash flow and adjusted EPS of $1.05 per share. The free cash flow in particular was up a healthy 39% year over year. Revenues and EBITDA were up approximately 25 each. The EBITDA margin for the company expanded slightly to in excess of 43%. During the quarter, as previously announced, we completed six acquisitions, all of which were in the Cloud segment, most of which actually were in the Backup segment.
A few highlights for the Cloud business. Its revenue was 138,000,000 seventeen percent year over year. Its EBITDA grew by $11,000,000 or 19%. Our cloud connect or fax and voice business was up $4,000,000 or 5% year over year. And our cloud services were up $16,000,000 or 50%.
Those include the backup business, email, security, email marketing and web hosting. The EBITDA margin for the cloud segment was 51% compared to 50% in 2015. Digital Media also had a stellar first quarter with revenues of $62,000,000 or up $19,000,000 or 44% year over year and an EBITDA expansion to 33% as compared to 32% in 2015. Now I'd like you to turn to Page seven as we are introducing some additional information as part of this call, which you'll see on Slide eight. So as you know, we account for our business in two segments, the Cloud segment and the Media segment.
We've now in this presentation taken the Cloud segment and given you some additional information regarding various pieces of the Cloud business. Most notably, we've broken out Cloud Connect, which is the fax and voice business then have the Cloud Services, which I just mentioned included backup, email security, email marketing and web hosting and then the patents. Those three elements together add up to the total cloud. You'll see on slide eight, 2015 and 2016 are presented here. And in the appendix, we give you the full fiscal years of 2011 through 2015.
In all cases, these are reported on an adjusted non GAAP basis using the current definitions that we've used for some time now. I would also note that there are certain historic shared personnel costs that are part of our Cloud Connect or Fax and Voice business that we have now broken out and allocated to the other cloud services to the extent they utilize certain marketing and finance services provided by Cloud Connect. We've also made various adjustments to the allocated personnel and corporate related costs on a consistent basis for 2011 to 2015. Finally, in the appendix, you'll see also the amount of capital investment made in each of these business units both cumulative through twelvethirty oneten and then for each fiscal year thereafter. And the capital investment specifically includes amounts spent on M and A, property and equipment and intangibles.
Now turning to the quarter on slide eight. Our Cloud Connect business had a growth of about $4,000,000 in revenue to $90,200,000 had 53% EBITDA margins or about $48,000,000 in EBITDA. The slight decline in EBITDA margin from 2015 to 2016 has to do primarily with some increased marketing that we were able to do in 2016, which Hemi will explain in greater detail as he goes through that segment as well as certain transition services costs related to an M and A transaction. Our other cloud services grew dramatically to $46,700,000 of revenue, dollars 21,300,000.0 of EBITDA, big increase in the EBITDA margin from the year ago quarter from 33% to 46%. Patents had $1,100,000 in revenue, dollars 400,000 in EBITDA, 35% EBITDA margin.
Add it all up, the total cloud business had $138,000,000 of revs, approximately $70,000,000 EBITDA or 51% EBITDA margin. It had an operating margin of 48.8%. As I mentioned, the Digital Media business showed strong growth of 44% on the top line to $62,400,000 had 33% EBITDA margins to slightly in excess of $20,000,000 of EBITDA, had an operating margin for the quarter of $28,700,000 I would also note that these then added up to $200,500,000 of total revenue for J2 Global, dollars 86,700,000.0 of EBITDA and $51,400,000 of adjusted non GAAP earnings or $1.05 per share. Embedded within that is $21,000,000 of amortization of intangibles of which $13,800,000 is allocated to the cloud business and $7,200,000 is allocated to the media business. At this point, I will turn the presentation over to Hemi, who will walk you through in greater detail the performance of the various business units.
Speaker 2
Thank you, Scott, and good afternoon, everybody. Q1 was amazing strong quarter for us. We started with a very strong momentum, and I'm very pleased to talk about it. And as usual, I have two chapters, one is cloud business and one is media. Let's go to turn 10, when we talk about our cancel rate.
Our cancel rate holds in all time historic low at 2.2%. To remind you, Q1 is usually our highest churn historically rate. I just looked before the earning call into the numbers, actually, fax and voice churn reduced. And what brought it to the 2.2% is the seasonality of some of our shoppers in The UK that buy gizmos or units or Christmas gifts. And when it comes to renewal, in January, it's the time that we have some cancel, but very happy to say that the cancel rate holds by 2.2% and strong low churn in fax and voice.
Page 11, when I talk about our Cloud Connect, which is our fax and voice business. In our first quarter, our fax and voice revenue was $90,000,000 as Scott said, 5% quarter over quarter. FACS only out of it is $77,000,000 5% versus last year quarter. This is led by our premium brands and by our corporate FACS and by our international tax fee. Tax revenue represented in Q1 38% of the consolidated revenue of the company and represented 47% of the EBITDA.
While Fax revenue continued to our happiness to grow, as a percentage of the business, it is becoming smaller. On the run rate, it's 37% and most likely will go to 36% as we go towards the end of the year. Our subscriber base on the Cloud Connect is 2,400,000, which is 3.5% year over year. And we are very excited to finally be able not only to have mobile services presented through all the mobile apps out there, but actually we started to sell or what we call in app selling, in app sign ups on our both fax eFax and MyFax. Basically the way it works is we started in Q1, you search on your App Store, a fax product.
We present you here on the side, you see the Android example, and you can sign up with your credit card or use your virtual wallet or email wallet or whatever wallet you have. And basically, I'm very proud to say that now in May, we came up from the beginning of the year 2,000 units per week. And we are getting those units in great cost of acquisition and we are going to look forward towards the growth of this segment of channel. We have acquired a company called CoreStream during towards the end of Q1. This is a company that resides in Birmingham, where we have our city number unit.
So we are combining the offices to scale up the margins. This business is in The UK. And as I said, did not have a lot of impact in Q1, but will have more in Q2. And we are looking forward to continue to grow in this side of our voice business. Next page 12, Backup business.
Our quarterly revenue in the Backup business was $28,000,000 So revenue grew 112% and our EBITDA grew 180% to $14,000,000 We are really scaling up here and are reaching EBITDA of 50%. And how did we do it? First of all, we completed four acquisitions in Q1 that include VaultLogix in Boston and three other small acquisitions. Boston is now becoming the J2 capital of backup. We have LiveVault and we have VaultLogix.
Together, they are $50,000,000 of business focused on midsized companies and enterprises. We have a healthy acquisition pipeline and our run rate revenue is already $120,000,000 with 50% EBITDA. So I believe we can scale up even better than that. Next page, Page 13, Email Security or as we call it here FuseMail. Revenue of FuseMail was $12,300,000 up 16% versus last year.
Run rate revenue is $50,000,000 EBITDA is $4,400,000 In J2 standard, 36% EBITDA is absolutely not optimized. We are optimizing it. And how are you optimizing it? We are consolidating our acquired companies by migrating them to one consolidated system. In The Nordics, we have both in Sweden stay secured.
99% of the stay secured customers are already moved to the Fusel platform. In Denmark, we are going to move most of the customer in Q2 to the FuseMail platform. And every time we move a customer from one platform to the other, we reduce the cost because we can shut the other platform and move it to one platform where we are more effective. Is also a large division of our fuselage entity or unit. Excel Micro offers solutions like McAfee and FuseMail and other email security solutions.
I don't know if I talked about it in the last earning call, but Intel decided to bring McAfee to its end of life by January 10 next year. So we are helping in migrating those customers to various services, including our own service, FuseMill for McAfee. We are very happy with the progress we are doing it and all those migration results for us better margins and improved EBITDA down the road. We also have M and A pipeline or the M and A pipeline for this business and for the backup business continue to be healthy and we're looking forward to acquire more competitors or invest more in both. Next page, I will talk about our campaigner, e mail marketing.
This is Page 14. Our revenue for the quarter was $6,000,000 which is 18% versus last quarter. Our run rate is $26 How does it happen that with $6,000,000 we go to 26,000,000 We have acquired a small company called Mailout in January and we acquired actually in April. So Q2, a company or an asset of a company that calls what counts. And together with those two added assets, our run rate is now 26%.
The EBITDA of this unit is one of the highest in J2. Even though it's a small unit, it's very optimized and the EBITDA is north of 50% and continues to improve. Our team in Campaigner, which we're very proud of, won two awards, TV award, one Gold TV award for Head of Sales and one Broad TV award for the sales team. This is about our campaigner. And let me move now to the Digital Media.
As Scott said, our Digital Media had a phenomenal quarter, dollars 62,000,000 of revenue, which is 40% over last year quarter. EBITDA of $20,000,000 which is up 49% versus the same quarter last year. EBITDA margin also improved from 32% to 33%. And our total multi platform visits have been this quarter €1,100,000,000 which is 50% higher than last year. A very important thing here is, we are trying all the time and we are doing very well in the diversification of our revenue sources on the Media business.
As you know, our Media business has three components, performance marketing, display and video and licensing. On the side of video and display, where it was the beginning of this business, we know that the industry is suffering from headwinds. It's more and more and this is a universal issue. The small and small customers want to have guaranteed results and are less happy with just buying display and video. In spite the headwinds, this segment of our business still succeed to grow eight percent year over year, but now it represents only 41% of our business and it was 54% of our business.
The other segments that are more profitable and growing faster are the Performance Marketing that was up 95% versus last year. Now it represents almost half of our business, was only 36% last quarter the same. And licensing, which is up now by 59% versus Q1, representing 11% of our revenue was 10%. Licensing is one of the most profitable size of our media business. Licensing is growing in all the places, but I would like to focus on Ookla.
As you remember, we bought Ookla last year, which is a speed test and we continue to see very impressive adoption there. The app was installed on 50,000,000 new devices in Q1 and all time devices installation are at 186,000,000. We are by far the largest player in this market and we are the largest crowdsourced data for ISP and wireless carriers that enable them to see their performance. As a result, we sold 30 licensing deals in Q1, both of licenses when a customer can access our data or they are buying the rights to use the results as marketing and advertising. And for instance, they can say that I am the strongest ISP in Houston based on Ookla's speed test.
So again, this is a demonstration of how our Ziv Davis unit is able to buy business, improve it, scale it up, improve the profitability. And we are very proud with our performance of this savings. Another element which is totally new, we didn't even have it last year is our distribution of videos through Facebook. Besides what I told you about the €1,100,000,000 displays, on Facebook, we have where is the number? We have over 500,000,000 videos that are not even counted in the 1.1% distributed through Facebook.
And we have another two fifty million videos for YouTube. Both are not counted in our 1.1 views. So basically here again Ziff Davis is demonstrating how they can find and reinvent itself to keep its game on the highest profitability and growth, and we are very happy with our Ziff Davis results. Let's go to the next page, and I talk a little bit about the products. We have several product launches that we have done in Q1.
PC Magazine launched a business software index basically allowing business owners to find SaaS solutions. We have there seven seventy vendors that are showing their profiles in 85 categories. IGN passed 7,000,000, actually 7,800,000 YouTube subscribers in our network, which is 20% growth over last year. IGN Virtual Reality is now premiered on our channel and you can both see three sixty degree movies and learn about virtual reality. And last but not least, we have launched a fully mobile responsive version of geek.com, which basically optimizes all all this information for all screen types and all desktop and tablets, etcetera, etcetera.
And before I hand it to Scott, I want to thank all our employees and everybody for this amazing Q1. Scott?
Speaker 1
Thank you, Hemi. A couple of final comments before we turn it over to Q and A. On Slide 19, we're reconfirming our 2016 guidance, which is for a range of revenues between $830,000,000 and $860,000,000 non GAAP EPS between 4.7 a share and $5 a share. I would remind everybody that it is the company's philosophy, longstanding philosophy that when we provide the guidance, which we release in conjunction with the Q4 call on an annual basis, we have ranges that are wide enough such that they are intended to capture all kinds of effects that may occur throughout the year such that we continue to reaffirm that guidance. So even though this is a quarter which has outperformed our budget, because we believe we will still operate within this range, we reconfirm the range.
There have been instances in some years where as we get later in the year, it becomes clear that one end of the range historically it's been the top end is not going to be supported. And then at that time we make adjustments. So that is our philosophy on guidance, hence our reconfirmation of the 2016 guidance. Then finally on slides 20 and following are the supplemental information, most of which is familiar to you because it includes the financial metrics of the company, the cloud and media metrics, the various GAAP to non GAAP reconciliations. What I referenced at the beginning of the call though is slides 22 or twenty three and twenty four, which gives you for five fiscal years 2011 through 2015, a breakout of the cloud business between Cloud Connect, which is fax and voice, the other cloud services and patents.
The three of those combined constitute the cloud segment. And then for informational purposes, you'll see how much capital has been invested cumulatively at the end of each fiscal year and how much capital was invested within each fiscal year. Those then all total up. So you can also see how much capital has been invested in J2 since inception, which is about $1,425,000,000 through twelvethirty onetwenty fifteen. So with that, I will ask Tim to come back and instruct you on how to queue for questions.
Speaker 0
Thank you. At this time, we will be conducting a question and answer session. Our first question comes from the line of Shyam Patil of SIG. Please proceed with your question.
Speaker 3
Hi, guys. Thanks. It's Shyam. Thanks for the additional disclosure and congrats on the quarter. First question on M and A, Scott, if you could just talk a little bit about just how you guys think about kind of the deployment of cash toward M and A, what your hurdle rate is?
And if you look kind of over the past five years, what's been your typical or average cash on cash return for a transaction? And then I have some follow ups.
Speaker 1
Okay. So I'll give you some broad answers. Then if we refer to Slides twenty three and twenty four, you'll get some. It's not exactly on point to your question because these are sort of EBITDA to capital investment. So the tax component is not taken into account.
Sometimes that is difficult to allocate because we have different tax rates around the world. But in terms of your broader base question, the goal has been and continues to remain that we target 20% cash on cash returns. Technically, it's actually 1,000 basis points over the free cash flow yield on our stock. So today, given the free cash flow generation, that would probably be in the 19% range. When the stock was higher, it would be a little bit less.
We have historically rounded that both for internal as well as external purposes to just tell people it's 20%. So we gear our modeling and our acquisition purchase prices and our operational synergies around that metric. Obviously, there are strategic and other considerations that come into play. Now the sort of exception to that, and you'll see this if you look at Digital Media, is when you go into defined as clearly in the case of Digital Media, a whole new category. It can also be though a new country or a new product set.
When you do that, whatever that initial Entre deal is, that will generally have a lower return than the 20% because there are no synergies with deal number one. So the premise there is that by getting into a new category, getting a platform and a team and expertise be it in country or with a product set that the follow on acquisitions will then drive you on the cumulative investment made within that business unit to 20% or better. So you'll see we paid, if you remember in Digital Media, 172,000,000 for about 12,000,000 or $13,000,000 of EBITDA pro form a in 2012. That was the full fiscal year of their EBITDA. So we paid about 13 times EBITDA.
Even though there has been and continues to be good organic growth in that business, the real leverage has come from adding another $350,000,000 of capital through other deals that then get synergized because the team and the platform are in place. And so you'll see even though it's a proxy, it starts at non meaningful rate of return on an EBITDA basis. And now as of twelvethirty one, we're up to 18%. And that's a little biased because we bought companies at the 2015, which had either no or little contribution to Digital Media, yet they're in the capital investment as of twelvethirty one. So it's a biased high number on the capital investment, but not on the EBITDA.
So it's probably better to roll the analysis forward a fiscal year to look at the EBITDA generative characteristics. Clearly, you can see what Digital Media did in Q1, the kind of growth it had in EBITDA. You can extrapolate that out, adjust for the seasonality and make your estimate of what that will look like for 2016. So that remains the philosophy of the company. The pipeline remains active on both the cloud side and the digital media side.
I would say that over it's probably been the case for the last year, year and a half. We started to see and we've acted on some deals that are somewhat larger in size than the traditional small tuck in deals that were the sort of historical bread and butter of primarily the cloud business. And that trend continues. As we get bigger, we tend to see both larger situations, generally not gargantuan, but things that have $10,000,000 20,000,000 30,000,000 40,000,000 50,000,000 sometimes $100,000,000 or more in revenue, generally not much larger than that, that are of interest to us. So we have active dialogues going on right now.
I'm optimistic for Q2. And then as we enter July, we'll be putting out a press release on the acquisitions consummated during Q2.
Speaker 3
Great. Thank you. And just couple of follow ups on the points you made. What would you say is a typical time frame or at least has been a typical time frame to fully synergize acquisitions in terms of getting them to the optimized margins? And you mentioned in response just the difference between free cash flow and EBITDA from some of these acquisitions, rate being one of them.
Can you maybe talk about just the difference we have seen in the EBITDA and free cash flow from M and A and just kind of how to think about that going forward?
Speaker 1
Tax rates are tricky because they are a consolidated element. And we have a variety of tax rates around the world and there are certain deductions and things that affect your cash tax rate, which can be more volatile than either your GAAP or non GAAP tax rate. Now if you look both historically and at the current quarter, you'll see that about two thirds to 70% of our EBITDA converts to free cash flow with all of the ins and the outs and all the variation in tax rates and whether you get R and D credit deductions that are bigger or smaller in some periods or others. There's about a two thirds to 70% conversion in the aggregate of our EBITDA to free cash flow. So I would start there.
And then you had asked a different question or another question. Could you repeat that one for me?
Speaker 2
Sean?
Speaker 3
Sorry. I think you can hear me now. Just the typical timeframe it takes to Yes.
Speaker 1
Will vary. Now the cloud side, I would say other than an Entre acquisition into a new product set or geographic area where there's going to be really no concept of synergy. So take Web 24 web hosting in Australia that we bought eighteen months ago or so. If it is a follow on transaction, depending upon the number of integrations that a business unit has and its own priorities, you're talking usually six months to nine months. And most of that integration, as Hemi mentioned on some of the deals done in Q1, deal with things like office consolidation, changing the sales and marketing strategy, maybe changing things in R and D because we've already got R and D teams.
So that can generally be done in six to nine months. There'll be some variations. If it's in the Cloud Connect business, you're moving telephone numbers amongst carriers. If it's in the non Cloud Connect or in the others, you're moving data. So there will be some differences measured generally within a few months.
The biggest distinction though is between the cloud business and its program of integration in the Media business. Most of the Media businesses acquisitions play out over a longer time frame because the real opportunity there is in expanding the revenue streams, getting more out of the traffic that we are buying when we buy that web property and much less of the benefit comes from cost synergies. There are exceptions to that like when we bought IGN a couple of years ago, it was a combination of cost synergies enhancements. But most of the properties of the deals that we have done, that one probably had the most cost synergies in it. All of the other ones, the real value creation comes out of revenue expansion.
Take Ookla, for example. When we bought Ookla, it was predominantly an advertising based model where ads were being served while the test is being conducted. And that's very good business. We get paid for that. We maintain that to this day.
However, we really saw the upside in that business not in just tweaking the advertising model and getting more out of it as good as that would be, but in invigorating a whole licensing stream around the data. That we knew that there would be entities interested in the data itself. We also knew that data would lend itself to providing the best of categories either in certain regions or geographies. So as Hemi mentioned, in Q1 there were 30 licenses signed up out of Ookla because we have enough test data that we can award the best of. And if somebody wants to use that in their marketing, they pay us a license fee.
So in 2016, so we're talking now about five quarters after we bought Ookla, while the display advertising revenue has grown, the licensing revenue has now surpassed it. And that trend is likely to continue. So if we do it right on the media side, these things sometimes play out over a two year time frame. And hopefully, they never fully play themselves out. There's continued opportunity either in more advertising revenue as that piece evolves or licensing revenue.
Speaker 3
Great. Thank you and congrats again.
Speaker 2
You. Thank you.
Speaker 0
Our next question comes from the line of James Breen of William Blair. Please proceed with your question.
Speaker 4
Thanks for taking the question. Can you just talk about you saw some pretty significant margin expansion year over year in the cloud services side And where do you feel that can go to from the 46% level now? And conversely to that, margins were down a little EBITDA margins were down a little bit year over year in the cloud business. I think you said there were some costs that got pulled forward there. But could you give us a little bit of color on that?
Speaker 1
Sure. A couple of things. So the cloud services being driven by the backup business, which as Hemi noted in the more detailed presentation on that business has had both big growth in revenue and big growth in EBITDA. So the big driver was the backup business. But it was supplemented by also improvements albeit because of the proportionality to a lesser extent of the Email Security business.
So those are the two big drivers that caused a 13 jump year over year in terms of the EBITDA margin. I think it's illustrative because as you know one of the things that we've talked about is these businesses in the cloud that we are in, we believe at scale should be 50% EBITDA margin businesses or better like Cloud Connect is. The issue becomes that when we enter the space, oftentimes because of the asset or the assets we initially buy are small, they're nowhere near scale. So it's building the business up to a scale where you can spread those costs over a larger revenue stream to get to those 50% EBITDA margins. I would say that if you fractured apart the other cloud services, the backup business is basically there.
The email security business is still about 10 points behind. The email marketing is a few points behind. And then the web hosting is very tiny, so it actually has a whole different margin structure. It's closer to 25% EBITDA margin. Do you want to
Speaker 2
add something, Hamid? Yes. So usually our backup business is something that is typically different. We don't do a lot of work in the back end of the customer. The customers that we have, they are backing up their systems to a certain infrastructure, which we don't touch.
We focus only on the front end. So therefore, when you have to touch only the front end, it's faster. And then we improve the efficiency through the way we manage costs and the way we manage people. So it's much faster. On other places, sometimes we have to touch both the front and the back end, it takes more time.
And therefore, you see it, for instance, you asked about the Cloud Connect. Cloud Connect basically is in the last year, we have made a lot of acquisition in France. So those are a little bit slower to bring to the full effect. But other than that, the business is doing extremely well.
Speaker 4
Does that you gave some of these new metrics on the cumulative investment and EBITDA over cumulative investment. On the cloud connect side, that ratio is very consistent in the sort of low to mid 40% range. On the cloud services side, it's been coming down, but it's a little bit more volatile. Is that the reasoning there?
Speaker 1
Well, it's the very early years, you're almost at the beginning when you look at 2011. So there's really not enough investment there. So it looks, I'd say, abnormally good. And then as we have accelerated the investment, yes, it will come down because we've done both of what I said earlier, There's been extension into different product areas through acquisition but also different geographies. Then it should start to build back up over time.
And that's why cutting it off at any endpoint doesn't give you the full picture. So for example, the full expense last year of LiveVault and SugarSync is in the cumulative investment, both for the year and cumulatively for Cloud Services. But we only have three months of benefit of revenue and EBITDA from LiveVault and about nine months of revenue and benefit from SugarSync. So you really got to roll forward another fiscal year to get the full benefit of that EBITDA both from a timing standpoint and also from an integration and synergy standpoint.
Speaker 4
And then let sorry.
Speaker 1
And then I want to go back to you asked about Cloud Connect. So as I mentioned in the earlier comments, a couple of points. One is Cloud Connect usually has its lowest EBITDA margin in Q1. But in terms of the decline in margin year over year, the two big pieces were we were able and I don't think Hemi did address it, but there were sales and marketing programs that met our criteria in Q1 that we allowed as a result the Cloud Connect business to go over its budget. Because our philosophy is if you can find marketing programs that are within our CPA parameters, you should spend that incremental money.
The problem is when you do that, what happens is you've spent the money and expensed it in a given quarter, but the revenue benefit comes really one quarter later, particularly if what is being sold is a thirty day free product. So that was one element. And the other element had to do with a drag from CallStream that we bought during Q1. We had about one month of revenue and cost. And that is an acquisition in the voice business, Cloud Connect side, that is under a transition services agreement.
So it is somewhat of a lower margin business to begin with than the rest of Cloud Connect, but it also has a drag from the TSA until integration is complete.
Speaker 4
So I guess that would imply to some extent that your organic growth within Cloud Connect would improve into the second and third quarter because of the marketing success you had in the first quarter?
Speaker 2
Yes. Yes. And also the TSA will
Speaker 1
be over Help on the margin side.
Speaker 2
And we will finish to do the integration of the three French assets that we did. We are still optimizing that. So all this optimism is moving to the right optimization is moving to the right direction.
Speaker 4
Okay. And then just lastly on the digital media traffic side, pretty good jump year over year in visits, a pretty significant jump year over year in page views. You didn't do a lot of M and A in 2015 in that space. Just sort of wondering what's driving that?
Speaker 2
The shift from things that are less dependent on views that are more dependent on performance. We have a business that is delivering B2B services. They are not so much tied to visits and they are more tied to delivery of a lead.
Speaker 1
And you have two other things going on, one counted and one not. You have an increase, and this would be more weighted to IGN, of video views that are part of our owned and operated and would count as both visits and page views. But then as Hemi referenced earlier, you have video views in particular that are actually not part of our metrics. Now in the case of Facebook, they're also historically not monetized. Now something that is interesting and that we're excited about is that beginning now in Q2, Facebook is permitting monetization.
So we have 500,000,000 video views. They're not in the visit or page view counts and they generated no revenue in historic periods. But as we go forward, those become now monetizable revenue opportunities. Now I don't want to we don't know the magnitude of that revenue stream. There will be things that we need to discover over the next two to three quarters.
But these other environments where we can display our content become incremental monetization opportunities for us.
Speaker 2
Yes. Facebook, for instance, the beginning of what we did in the last quarter or two is basically to get more likes. You get more likes, you get more visitors and now you can monetize it. So we're very pleased with it. And to answer the other part, views and visits are very important are not no longer the entire business.
So I hope I answered your question.
Speaker 1
This becomes an issue, by the way, when you look at third party metrics is not all of the areas in which we're able to monetize traffic are able to be picked up or included by these third party traffic monitoring sites. The Comscores of the world, the Alexas of the world, they all have their own algorithms by which they try to measure traffic, but they are imperfect. And we know that some of these areas like the Snapchats where we are starting to monetize, that's a program we began in the third quarter of last year, they're not being picked up.
Speaker 2
Or Cellcify, which is a sizable business has nothing to do with views
Speaker 1
on our lead generation. On the lead generation, yes.
Speaker 4
Okay. And then just have one more last one. Performance marketing was up a lot year over year to 49% of revenue from 36 What's your target there? What would you like to get that to? Is 49% the right number?
Do you're trying to get that higher?
Speaker 2
We are focused on profitability. So we will do I believe that we can continue to get better in it, but there is no real the real target is to make more money. I know it sounds kind of
Speaker 4
Capitalist?
Speaker 1
Yeah. What you're going see time, not necessarily in the next two to three quarters. But I think if you look out a couple of years, given both the focus of our media management team and the assets that we have and this assumes we don't do any further M and A, so it doesn't change the mix. I think you're going to see more licensing revenue as a percent of the total, because it's got higher growth. There are some additional opportunities and monetization efforts within the core properties that we have today.
I think clearly performance based marketing has and will continue to be a focus and there are additional opportunities there both on the B2B side and the B2C side. And I think you've got a display business that is not small in our Tech and Games area, Display and Video, that with a certain level of visits and page views will have a level of revenue that should be consistent with some growth in it, but it will probably go down somewhat as a percentage of the total because of performance based marketing and licensing growing faster.
Speaker 2
Let me say it another way. So we very strong content business. And this content business basically is helping people to decide what they want to buy. People today every time they buy, they go around and they do some research. Now with this research, we can point them to places that then they click and now we have been paid for performance cause we brought to them an interested buyer that's already researched and ready to buy in clicking directly into their selling side of those vendors.
So all this combination of being strong in content and being in certain aspects of the market we are the leaders, like we talked about Ookla or PC Magazine, All this combination of leadership in content, plus the ability to deliver interested, relevant, ready to buy customers into the selling website with the combination of offers.com that we bought that also offer a coupon that makes you not only what you want to buy, we can also offer it to you now that you say that you like it with the right discount. All this is a very powerful position. And this is why we have a very strong media business with very high EBITDA.
Speaker 4
Great. Thank you.
Speaker 1
You're welcome.
Speaker 0
Our next question comes from the line of Greg Burns of Sidoti and Company. Please proceed with your question.
Speaker 5
Afternoon. In the Digital Media business, the EBITDA margins were up year over year. But if I look relative to like second quarter or the third quarter, down somewhat from there from last year relative to the revenue scale from this quarter. So I was wondering if there's something change in the mix or why that we saw the margin contract a little bit here.
Speaker 1
Yes. Because you have a different mix in revenue, particularly as you move from Q4 to Q1. So in Q4 to Q1, you have in Q4 incremental display and video advertising revenue that comes in at very high marginal margin that drops off as you enter Q1.
Speaker 2
Yes. Greg, if you can realize or visualize this business, it's a business that has almost fixed cost. So once you pass a certain threshold, it goes all the way to the bottom line. So we pass the revenue Usually Q4 is very high, while cost is maintained the same. So it drops more to the bottom line.
Speaker 1
But your mix of revenues changes from quarter to quarter. Although you have to look at the margin in the same fiscal quarter, so Q1 to Q1 and not compare it to a different quarter even though there might have been the same level of revenue because it's likely that the mix of revenue is different.
Speaker 2
You see, we are catering to technology, PCs and everything, strong in the last quarter, everybody wants to buy towards the end of the year, games the same, men lifestyle. Everything that we do is geared towards the end of the year when we have even the carriers, they want to do this year special. So everything is geared towards the end of the year when we basically have much stronger And that's one of the challenges of forecasting how our year is going to end up because our fourth quarter how much was the fourth quarter last year percentage of total year, Scott?
Speaker 1
Well, about 30% of revenue and 40 some percent of EBITDA.
Speaker 2
Right. So instead of 25%, 30%. So that's the challenge and that's also the upside of this business.
Speaker 5
Okay. So if I look at the last year as a measure against this year, the first quarter is typically the lowest margin quarter for Media and then it builds up from there?
Speaker 2
Yes. Yes.
Speaker 5
Okay. And then in terms of again, in terms of the revenue came in much stronger than I was looking for in the quarter on the Media side. Is that a good baseline to base the balance of the year off of?
Speaker 1
Look, was a strong quarter. I will tell you that it beat beat both our internal budgets. It beat our own organic growth rate sort of expectation. I understand you have issue a than I do. So I've got a range for the year.
And as I said, we're not changing the range even though we might be shifting within the range. I think it would be I think if you took the Q1 results where everything went almost perfectly and extrapolate that out, that could lead you to a conclusion that is somewhat aggressive.
Speaker 5
Okay. Fair enough. And then I know this isn't the way you look at the business, but I think it's something investors care about. But could you just talk to the organic growth rate for 2015 for the business maybe? And then what you view the organic growth rate of the business segments to be?
Maybe
Speaker 1
Well, I can give it to you for 2016 versus '15. The Media business was a low double digit organic growth rate, which is also where it was in Q4. The Cloud Connect business was about 1% and the Cloud Services was also about 1%. Going back to 2015, I only remember it and by the way that's in U. S.
Dollars. So we have it's not a huge issue. We have about a one point currency headwind in 2016 versus It's Q1 of about $2,500,000 so it's a little over 1%. 2015, I know that there were some analysts who did some work on the various pro formas and disclosure in the Ks and came up with an aggregate growth rate in 2015 in U. S.
Dollars of about 2% to 3%. And then in 2015, we had a two percent FX headwind that you would add to it if you wanted to look at it in constant dollars. And it would be a little bit higher growth rate for the media and lower for the cloud business. Yes.
Speaker 2
And I also try to predict this question and the answer. The smaller units are growing faster organically than the larger one. And the reason is because they have less churn to cover for, but all of them are growing organically.
Speaker 5
Okay. And then lastly, maybe give you a chance to publicly comment on the patent expirations, how you view your patent portfolio and relative to your next business?
Speaker 2
Excellent question. Well, I'd say a
Speaker 1
few things about the patents. First of all, we have a very robust portfolio. So we've got about 200 patents, of which about 130 in The U. S. They relate predominantly to the cloud business and most of them have applicability to the Cloud Connect business including the fax business.
Historically for the portfolio we own including patents that have already expired, we have about 125 companies that have taken a license. We have patents that extend out to 2,032 most specifically in the fax space. I think they're interesting ones because they cover the outbound portion of fax to email. And some of those patents have been actually recently asserted against some of the outstanding litigants that we have because as you know these patent cases tend to go on for years. So you'll find in our K and our Q a few cases that have been around for a while.
So we have now added additional claims to those cases. And specifically on some of the patents I'm referencing now that have elongated expirations and deal with the outbound sending. But I would also say this and I know people have commented and they put undue emphasis on the patents. We are big believers in intellectual property. Property.
You can see in the chart here, we've invested $70,000,000 over the year in acquiring IP, developing it internally, etcetera. It's important. We think it's an important element to our business. We also don't believe it is a seminal piece or the seminal piece. Obviously, the SaaS and cloud space is not like a drug company.
So others are in all of the spaces that we are in today. As I mentioned, a number of companies have a license from us, but there's others who don't. Hence the reason for pursuing them either with litigation or in trying to reach a settlement through a licensing program. And what I would say is that when you compete in a space, it's nice to have the patents. And it might marginally change the cost of doing business for someone because either they take a license and they got to pay you a fee or they litigate with you and they've got those costs.
But the real day in and day out benefit and ability to compete against third parties is about your operational focus and excellence. So in the Cloud Connect business, it's the fact we've been doing it for the better part of twenty years. It's the fact that we have very strong brands, both regionally and globally. It's the fact we have millions of telephone numbers around the world on a very cost effective basis, which is hard to come by. It's the fact that we have specific programs to target customer acquisition on a disciplined basis in terms of cost per acquisition for each sub segment of the market.
That's the real benefit. The patents are nice. They're an added increment. But if you don't have those other things, the patents are not going to save you or protect you.
Speaker 2
Yes. And to add to it, every large player that we are aware of or mentioned in any of those lists is already licensed with us, one of those 125 companies they did. And anybody knew that wants to enter the space, it is not very expensive to license it. So that's not a barrier.
Speaker 1
We'd like to. You saw our patent license, it was only $1,000,000 a quarter in the last So we're open for more licenses for those that
Speaker 4
are out there.
Speaker 2
So Greg, if you want to start to compete with us, I'll give you a plan. It's not so expensive.
Speaker 1
All right. Thanks. Okay.
Speaker 0
Our next question comes from the line of Rishi Jaluria of JMP Securities.
Speaker 6
Hey, thanks for taking my question guys. Most of my questions have been answered, but just a couple of quick ones. Sure. On the Cloud Connect side of the business, you discussed on the call about the mobile sign ups you've seen. Just what sort of revenue contribution do you think you can see from mobile, not maybe not in the near term, but in the medium term?
Speaker 2
So we are selling the product for the same price of the website, 16.95 for eFax and I believe $10.9.95
Speaker 1
dollars for eFax.
Speaker 2
Yes, around $10 for eFax. So we are selling at the same prices. We are giving very similar one month free or not. Usually actually there's a free trial and then so pricing is the same. Long story short, pricing is the same, deliverability is a little bit different.
People that use it only on the mobile are more exposed to the ability to sign the documents and to there are some interesting features that are easier to use on the mobile. But basically the pricing is the same. Did I answer you, Vishi?
Speaker 6
Yes. No, that's helpful.
Speaker 1
All the day. Mean in terms of the revenue contribution against all the sign ups we do in digital fax, it's small, but it's encouraging both in terms of in the last probably six, seven months since we launched it a little We bit launched it in December.
Speaker 2
Right. We tried last year. We had free, but paid just in the beginning of this year and it is growing.
Speaker 1
It's ramping sequentially from week to week. That's what's encouraging. I think that
Speaker 2
And we started only with the Android, now we brought in the iOS and we can go into other brands, other countries, it's U. S. Only. And I think
Speaker 1
the other thing that's interesting about it, even though the revenue is de minimis today against the base of the digital fax business, I'm sure it's counterintuitive to a lot of people thinking, well, I've got a mobile device, why would I either be having fax as a service or certainly engaging and signing up through a mobile device? But that's exactly what we're seeing happening. So I think it will be a while before it would be millions of dollars in incremental revenue to eFax. But if it keeps accumulating each week over the remaining portion of this year, it will start to have some impact.
Speaker 6
Okay. Great. And on the Mail Security side of things, if talked about the consolidation of data centers just to kind of get a little bit of future cost savings. If my math is correct, I mean, year over year you saw something like a 1,300 bp increase in EBITDA margins. If we're talking about future cost savings, where could margins in this segment go
Speaker 1
from That's
Speaker 2
a very good question.
Speaker 1
You mean for cloud as a whole? No, only for email security. Or email security. For FuseMail Yes, okay. Email security, okay.
Speaker 2
So FuseMail is a business that has several elements. We have IndorNordix, Commendo and Stay Secured, which are Commendo was a public company that we acquired in Denmark in the 2014, I think. And we paid there was a question before about how time it takes to integrate. Usually, we try if the integration is slow, we are very careful that it will be reflected in the lower price So this was an example of a company didn't pay all a lot knowing that the integration will take longer time.
So that's one part of the business. The largest part of the business is Accel Micro, which is 20,000,000 I think $5,000,000 out of the 40 which is basically am I right, Scott? Right. Which is basically licensing of various provider of cloud backup, largest will be McAfee, second largest probably is us, our own product. Cloud security, that's good.
Speaker 1
You say cloud backup.
Speaker 2
Oh, sorry. Email security, anti spam, antivirus. So basically, the more we migrate from foreign and different system into ours, the higher is the EBITDA. The cost of us providing the service from our own system is like less than half. It's not when we pay McEfee.
So as McEfee is announcing end of life, there are less choices in the market, people are buying from us, the EBITDA increases. I think that we should have Q4 at over 40% and depends on the next acquisition. But if we don't acquire, it should go organically naturally to 45%. You have to remember also when you do migration, you have to keep resources to serve the old and the new system. And you have staff that is busy in migration once it's stabilized.
There is a lot there synergy out of that. So $45,000,000 I think is easy to achieve unless we will do acquisitions that will throw us again into additional work of integration. Did I answer you, Uishi?
Speaker 6
Yes, absolutely. Thanks a lot guys and congrats on the quarter.
Speaker 2
Thank you. All the best.
Speaker 0
There are no further questions at this time. I would like to turn the floor back to management for closing remarks.
Speaker 1
Okay. Thank you very much for your time and attention today for listening in on the Q1 twenty sixteen earnings call. We will have a press release out shortly announcing a series of conferences that we'll be presenting at over the next several weeks, primarily on the East Coast and the Midwest, although there's also one here in California. I believe there are four of them. So look for that.
If you happen to be in one of those regions and would like a follow-up in the form of one on one, let us know. And then we look forward to speaking to you again to report Q2 results in early August. Thank you.
Speaker 0
This concludes today's teleconference. Thank you for your participation. You may disconnect your lines at this time.