ZTO Express (Cayman) - Q1 2023
May 17, 2023
Transcript
Operator (participant)
Good day and welcome to the ZTO Express first quarter 2023 financial results conference call. All participants will be in listen only mode. Should you need assistance, please signal a conference specialist by pressing the star key followed by a zero. After today's presentation, there will be an opportunity to ask questions. To ask a question, you may press star then one on your telephone keypad. To withdraw your question, please press star then two. Please note this event is being recorded. I would now like to turn the conference over to Sophie Li, Company Secretary. Please go ahead.
Sophie Li ) (Company Secretary and Director of Capital Markets)
Thank you operator. Hello everyone, and thank you for joining us today. The company's results and an investor relations presentation were released earlier today and are available on the company's IR website ir.zto.com. On the call today from ZTO are Mr. Meisong Lai, Chairman and Chief Executive Officer, and Ms. Huiping Yan, Chief Financial Officer. Mr. Lai will give a brief overview of the company's business operations and highlights, followed by Ms. Yan, who will go through the financials and guidance. They will both be available to answer your questions during the Q&A session that follows. I remind you that this call may contain forward-looking statements made under the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995.
Such statements are based on management's current expectations and current market and operating conditions and relate to events that involve known or unknown risks, uncertainties and other factors, all of which are difficult to predict and many of which are beyond the company's control, which may cause the company's actual results, performance or achievements to differ materially from those in the forward-looking statements. Further information regarding this and other risks, uncertainties and factors is included in the company's filings with the US Securities and Exchange Commission. The company does not undertake any obligation to update any forward-looking statement as a result of new information, future events or otherwise, except as required under law. It is now my pleasure to introduce Mr. Meisong Lai. Mr. Lai will read through his prepared remarks in their entirety in Chinese before I translate for him in English. Lai Dongqing.
Meisong Lai ) (Chairman and CEO)
大 家 好 , 感 谢 各 位 参 加 今 天 的 电 话 会 议 。 二 零 二 三 年 一 季 度 , 中 通 业 务 量 达 到 六 十 三 亿 件 , 同 比 增 长 百 分 之 二 十 点 五 , 市 场 份 额 比 去 年 同 期 提 升 一 点 八 个 百 分 点 , 服 务 质 量 排 名 保 持 行 业 领 先 。 同 时 我 们 实 现 了 十 九 点 二 亿 元 的 调 整 后 净 利 润 , 同 比 增 长 百 分 之 八 十 二 。 二 零 二 三 年 一 季 度 , 快 递 行 业 业 务 量 同 比 增 长 接 近 百 分 之 十 一 。 中 通 有 效 地 捕 捉 市 场 机 会 , 在 维 护 高 质 量 服 务 水 平 和 完 成 制 定 利 润 目 标 的 前 提 下 , 加 速 提 升 市 场 份 额 , 围 绕 着 我 们 一 贯 的 战 略 目 标 , 稳 步 推 进 和 落 实 具 体 工 作 , 取 得 良 好 的 成 绩 。 首 先 , 我 们 以 原 有 市 场 份 额 为 基 数 设 立 指 标 , 尤 其 关 注 非 产 区 市 场 空 间 , 补 齐 短 板 , 给 加 盟 伙 伴 进 行 分 层 分 类 的 管 理 , 灵 活 匹 配 不 同 的 政 策 。 同 时 将 目 标 制 定 如 切 的 合 理 性 和 可 持 续 进 行 深 入 宣 贯 , 收 集 网 点 后 顾 之 忧 , 从 而 增 强 信 心 , 放 手 大 胆 进 取 。 第 二 , 在 收 入 端 , 随 着 量 本 利 收 取 的 深 化 和 管 理 工 具 的 推 广 应 用 , 我 们 持 续 梳 理 和 调 整 终 端 费 政 策 , 确 保 线 路 流 向 层 面 的 报 价 能 覆 盖 对 应 的 终 选 成 本 , 结 合 运 营 市 场 部 客 户 的 调 配 , 进 一 步 优 化 我 们 的 收 入 结 构 , 从 而 提 升 盈 利 水 平 。 第 三 , 在 成 本 端 , 一 方 面 高 业 务 量 带 来 更 好 的 规 模 效 益 , 另 一 方 面 , 自 去 年 下 半 年 起 推 行 的 运 营 管 理 标 准 化 和 试 车 考 核 可 量 化 工 作 , 提 升 了 我 们 过 程 数 据 追 踪 到 感 到 人 的 能 力 , 使 我 们 能 更 及 时 有 效 地 发 现 和 跟 踪 异 常 并 解 决 问 题 。 第 四 , 服 务 质 量 是 实 现 全 单 溢 价 、 稳 定 网 络 及 持 续 扩 大 市 场 份 额 的 先 决 条 件 。 我 们 持 续 深 化 质 量 管 理 的 抓 手 , 强 化 收 转 运 派 各 环 节 运 作 规 范 , 从 源 头 上 解 决 问 题 , 保 障 时 效 和 综 合 客 户 满 意 度 。 进 入 二 季 度 , 我 们 观 察 到 行 业 在 去 年 低 基 数 的 基 数 上 的 增 长 相 对 比 较 健 康 。 随 着 消 费 者 信 心 的 提 升 和 国 民 经 济 进 一 步 的 复 苏 , 快 递 行 业 经 营 也 将 保 持 稳 健 的 增 长 态 势 。 中 通 将 依 然 专 注 做 好 自 己 , 一 边 重 视 运 营 安 全 和 网 络 稳 定 , 一 边 做 细 做 事 眼 前 的 三 项 工 作 任 务 。 第 一 , 深 入 落 实 到 角 到 边 的 工 作 , 建 设 线 上 化 工 具 , 助 力 业 务 员 拿 到 市 场 的 一 手 价 , 引 导 网 点 建 设 小 平 台 思 维 , 帮 助 业 务 员 创 业 并 增 收 , 提 高 散 件 占 -- 散 件 比 例 。第 二 , 深 化 网 络 , 尤 其 是 网 点 的 能 力 建 设 , 重 点 针 对 网 点 执 业 能 力 的 部 署 进 行 帮 扶 和 赋 能 , 提 升 标 快 产 品 的 市 场 覆 盖 面 与 渗 透 力 , 促 进 盈 利 水 平 。 第 三 , 强 化 末 端 门 店 派 送 能 力 及 服 务 质 量 与 价 值 , 立 足 于 帮 助 行 业 解 决 派 件 成 本 的 问 题 , 为 业 务 员 减 少 业 务 量 负 荷 , 以 末 端 门 店 为 中 心 , 孵 化 执 业 产 品 和 服 务 。 自 2002 年 成 立 至 今 , 中 通 始 终 坚 持 同 建 共 享 的 理 念 , 注 重 基 础 设 施 效 能 建 设 和 优 势 的 发 挥 , 与 时 俱 进 的 创 新 , 推 动 全 网 参 与 者 利 益 分 配 的 公 平 与 合 理 性 。 我 们 今 天 在 快 递 行 业 中 服 务 质 量 、 规 模 和 盈 利 水 平 的 领 军 地 位 , 使 中 通 品 牌 旗 下 所 有 合 作 伙 伴 目 标 一 致 , 协 同 共 赢 的 结 果 。 如 果 说 过 去 十 年 , 中 通 是 基 于 总 部 与 中 心 的 链 接 而 超 越 并 保 持 领 先 , 那 么 下 一 阶 段 健 康 发 展 将 取 决 于 我 们 中 心 、 站 点 、 业 务 员 和 客 户 的 链 接 能 否 形 成 坚 实 的 护 城 河 。 我 们 对 中 国 快 递 行 业 发 展 的 前 景 充 满 信 心 。 踏 实 、 务 实 和 不 断 优 化 的 数 字 化 运 营 和 精 细 化 管 理 , 将 赋 能 中 通 , 夯 实 我 们 的 领 先 优 势 , 有 利 于 他 的 服 务 理 念 将 引 导 我 们 在 企 业 做 大 做 强 、 营 造 生 态 竞 争 力 的 同 时 , 对 国 家 和 社 会 能 有 更 多 的 担 当 。 服 务 质 量 、 业 务 规 模 和 盈 利 的 平 衡 提 升 , 将 给 所 有 的 中 通 同 业 人 和 支 持 我 们 的 投 资 人 带 来 获 得 感 和 回 报 。 接 下 来 请 严 总 介 绍 财 务 业 绩 和 状 况 。 谢 谢 。
Sophie Li ) (Company Secretary and Director of Capital Markets)
Thank you, Chairman Lai. Let me translate first. Hello everyone, thank you for joining us on today's conference call. In the first quarter of 2023, our business volume reached RMB 6.3 billion, up 28.5% year-over-year. Our market share increased by 1.8 percentage points over the same period last year. We maintained our industry-leading service quality ranking, while at the same time achieved an adjusted net income of RMB 1.92 billion, up 82% year-over-year. In the first quarter of 2023, the express delivery industry volume increased nearly 11% over last year, successfully seizing market opportunities. ZTO delivered on a set of strong performance results in accordance with our consistent core strategy of accelerating market share growth while maintaining high quality service and achieving targeted earnings through implementation of the following specific tasks.
We revised the target setting methodology by referencing the existing market share versus merely based on growth rate, paying particular attention to relatively low standing regions to reduce their lag. We categorized our franchisee partners and designed appropriate policies to match their unique business profiles. We increased communication effort to explain the intention of the change and pointed out the repeatability year after year, hence effectively alleviate their concerns so as forge ahead without reservation. Regarding revenue, we refined our volume cost to profit analytics and implemented managerial tools across the network to further improve the effectiveness of transit fee pricing to cover associated operating costs. In conjunction with continued effort to optimize KA customer mix, we were able to enhance structure of revenue and quality of earnings. From the perspective of cost, on one hand, we benefited from better economies of scale given higher package volume.
On another hand, we were able to improve the efficiency in isolating operational anomalies and address problems more effectively where process data are traced to workstation or individual operator. Thanks to several standardization initiatives we started in the second half of last year, which provided us action, level visibility and quantification to manage productivity. Fourth, high service quality is a prerequisite for price premiums, network stability and a consistent market share expansion. We continue to refine the design of quality control points to improve standardized execution throughout the whole process of pickup, rotation, transit and delivery, addressing root causes and ensure timeliness and overall customer satisfaction. Entering into the second quarter, we observed that the industry's performance was reasonably fair relative to last year's low base. With improved consumer confidence and the further recovery of national economy, we believe the express delivery industry will regain steady growth momentum.
Meanwhile, ZTO shall maintain internally focused to improve operational safety and network stability. By keeping the pedal to the metal, we will carry out the following important work. Number one, drive full implementation of the last mile policies that assure the passthrough of market pricing into the hands of couriers. We are cultivating a mini platform designed for outlet operators to promote entrepreneurship, hence increase couriers income as well as proportion of the ZTO's retail 2C volume. Number two, strengthen capability of the entire network, particularly empower our network partners and outlets to establish capacity for direct linkage. Our goal is to increase market coverage and the penetration of our time-definite products, which will help improve profitability. Number three, enhance capability of delivery to door to improve overall value add and quality of services by our last mile posts.
We aim to go from help addressing industry-wide challenges in delivery costs and lightening the workload for delivery personnel to the development of multifaceted products and service solutions for last mile customers. Since its establishment in 2002, ZTO has always adhered to the philosophy of shared success, paid attention to infrastructure development and their efficient utilization to establish our competitive advantage. We have consistently stayed relevant in promoting fair and equitable sharing of benefits amongst all participants of our business endeavors. Our leading position at present in the express industry in terms of service quality, scale and the profitability is the result of a common goal and a concerted win-win cooperation by everyone under the ZTO brand.
If we attribute our relative success in the industry for the past 10 years to the more effective linkage between headquarter and the sorting centers, then our competitive mode for our next stage of growth and development would largely be dependent on whether we are able to build cohesiveness and a streamlined connection among sorting centers, outlets, last-mile couriers, and our customers. We are confident in the growth prospects of China's express delivery industry. Staying practical and improving digitization and the data-driven process improvements will continuously enhance ZTO's competitive edge. Our altruistic service mindset will propel us to grow our business big and strong, as well as to take on greater responsibility towards the country and the society. The balanced approach and increases in service quality, scale and reach, plus higher earnings, will bring about meaningful payback to everyone who participates, supports and invests in us.
With that, let's welcome Ms. Yan to introduce the financial results and status of ZTO.
Huiping Yan ) (CFO)
Thank you, Sophie. Thank you, Chairman. Hello, everyone on the call. As I go through our financials, please note that unless specifically mentioned, all numbers quoted are in RMB and percentage changes refer to year-over-year comparisons. Detailed analysis of our financial performance, unit economics and cash flow are posted on our website. I'll go through some of the highlights here. In the first quarter, ZTO maintained profitable growth thanks to sound execution of our consistent corporate strategy. With industry-leading ranking in quality of services, our parcel volume grew 20.5% to RMB 6.3 billion, expanding our market share by 1.8 points to 23.4% compared to the first quarter last year. We delivered a strong adjusted net income growth over 82% to reach RMB 1.92 billion. Total revenue increased 13.7% to RMB 9 billion.
ASP for the core express delivery business decreased 3.7% or $0.05, resulted mainly from lower average weight per parcel, increase in volume incentives, and mix shift due to decrease in KA volume. All of the above absorbing positive impact from more effective network pricing. As a note, KA revenue includes delivery fees. As KA revenue as a percentage of total revenue decreases, ASP decreased because the rest of the revenue is reported net of delivery fees. Total cost of revenue was $6.5 billion, which increased 2.8% because of scale leverage and meaningful productivity gain. Overall unit cost of revenue for the core express delivery business decreased 12.8% or $0.14.
Specifically, line haul transportation costs per parcel decreased 10.6% to $0.51, driven by real-time data monitoring and analytics to optimize resource utilization, route planning, and load rates. Unit sorting costs decreased 11.1% to $0.32, thanks to continued standardization in sortation procedures and improved productivity with better resource deployment. As a result, gross profit increased 55.8% to $2.5 billion because of increased revenues and cost productivity gain. Gross profit margin rate increased 7.6 points to 28.1%. SG&A expenses, excluding SBC compensation as a percentage of revenue, grew 0.3 points to 5.9%, demonstrating a stable and sound corporate cost structure. Consistent with gross profit, income from operations increased 74.7% to $2 billion, and associated margin rate grew 7.6 points to 21.7%.
Adjusted net income increased 82.1% to RMB 1.9 billion and adjusted net income margin grew 8.1 points to 21.4%. Operating cash flow grew 147.7% to RMB 2.7 billion. Capital expenditure totaled RMB 2.3 billion and we anticipated annual CapEx in 2023 to be in the range of RMB 6.5 billion-RMB 7.5 billion. Into consideration the current market condition and our operations, we are raising our annual parcel volume projection to be in the range of 29.27 billion-30.24 billion, representing a 20% increase to 24% increase year-over-year.
We remain committed to increase our market share by at least 1.5 percentage points for 2023, while maintaining high quality of services and customer satisfaction and achieving optimal earnings growth for the year. These estimates represent management's current and preliminary view, which are subject to change. This concludes our prepared remarks. Operator, please open the line for questions. Thank you.
Operator (participant)
We will now begin the question and answer session. To ask a question, you may press star, then one on your telephone keypad. If you are using a speakerphone, please pick up your handset before pressing the keys. To withdraw your question, please press star then two. In the interest of time, we ask that you please limit yourself to two questions. Once again, that was star then one to ask a question, and at this time, we will pause momentarily to assemble our roster. Our first question will come from Ronald Keung of Goldman Sachs. Please go ahead.
Ronald Keung (Executive Director and Analyst)
Thank you. Thank you for taking my question. Congratulations on the strong results. I've two questions. One is about the unit cost that we have done exceptionally well in cutting unit costs down. Can you go through just whether this 10% improvement in the unit cost, particularly in trucking and sorting, whether that is sustainable, particularly heading into the next few quarters, whether the unit cost improvement will continue? Second, can you also share how you see the latest competitive landscape, particularly for the industry, given the some of the many companies are talking about focusing a bit more on market share this year, not just on the profitability?
How do we see the competitive landscape when parcel growth is lapsing the easiest low base over the past one or two months. We're having a slightly less easy base now. Let me translate my question.
Uh, 谢 谢 , 谢 谢 管 理 层 , 也 恭 喜 这 个 一 季 度 的 业 绩 , 看 到 这 个 增 速 , 利 润 增 速 非 常 的 健 康 。 呃 , 那 想 问 一 下 这 个 , 第 一 就 我 看 到 我 们 这 个 , 呃 , 中 - 中 -- 这 个 中 转 和 运 输 成 本 , 单 - 单 位 成 本 还 - 还 是 下 降 得 非 常 , 非 常 , 呃 , 非 常 好 , 那 想 知 道 这 个 里 边 做 了 一 些 哪 些 的 一 些 工 作 , 还 有 这 个 , 呃 , 如 果 是 这 一 季 度 能 有 这 个 unit cost, 这 个 单 票 的 这 个 成 本 的 下 降 , 运 输 和 中 转 , 这 个 是 不 是 会 , 呃 , 继 续 延 续 到 这 个 , 呃 , 其 未 来 的 几 个 季 度 也 能 享 受 到 这 个 , 呃 ,benefit? 那 第 二 就 想 听 一 下 我 们 对 这 个 竞 争 格 局 的 一 些 想 法 , 那 , 呃 , 今 年 可 能 比 去 年 就 是 其 他 的 玩 家 大 概 会 说 , 呃 , 还 是 希 望 做 - 做 好 利 润 , 但 也 想 把 这 个 市 占 率 度 提 高 。 所 以 在 大 家 都 想 , 呃 , 提 高 一 些 市 占 率 , 呃 , 但 同 时 又 要 保 利 润 的 情 况 下 , 我 们 , 呃 , 对 这 个 竞 争 格 局 今 年 , 呃 , 会 怎 么 想 ? 尤 其 进 入 这 个 五 月 开 始 , 可 能 没 有 这 个 low base 了 , 所 以 包 裹 的 增 速 可 能 在 , 那 四 月 增 速 很 快 , 但 慢 慢 未 来 , 未 来 几 个 月 可 能 包 裹 增 速 会 放 缓 一 些 。 我 们 对 这 个 竞 争 格 局 怎 么 , 怎 么 想 ? 来 谢 谢 来 总 和 严 总 。 好 。
Meisong Lai ) (Chairman and CEO)
好, 我 回 答. 这 个 成 本 的 问 题 啊, Q1 单 票 成 本 下 降 还 是 明 显 的. 我 们 单 票 运 输 成 本 加 分 拣 成 本 同 比 下 降 RMB 0.1.一 方 面 呢 是 去 年 同 期 有 疫 情 的 影 响 , 啊 , 这 个 养 殖 的 规 模 效 益 , 产 能 没 有 得 到 充 分 的 利 用 。 另 外 一 方 面 呢 , 从 去 年 下 半 年 开 始 , 我 们 主 动 采 取 了 一 系 列 的 成 本 优 化 措 施 , 啊 , 有 这 个 延 续 性 的 效 果 。 其 实 这 个 同 比 下 降 很 多 , 环 比 呢 也 有 下 降 , 但 没 有 同 比 多 。 一 次 度 单 票 运 输 成 本 同 比 下 降 六 分 钱 到 五 毛 一 , 单 票 分 拣 成 本 同 比 下 降 四 分 是 三 毛 二 。 啊 我 们 主 要 做 的 这 些 工 作 , 第 一 是 精 细 化 管 理 。 运 输 方 面 , 首 先 我 们 采 取 多 种 措 施 , 在 车 辆 使 用 上 减 少 资 源 浪 费 , 比 如 通 过 班 线 与 人 员 的 匹 配 , 减 少 这 个 多 余 的 员 工 ; 推 行 标 准 油 耗 管 理 , 降 低 用 油 成 本 。 另 外 我 们 根 据 业 务 量 的 变 化 , 灵 活 地 进 行 路 油 和 运 营 资 源 的 调 配 , 从 而 提 升 了 装 载 力 。 分 拣 方 面 呢 , 我 们 更 加 注 重 对 员 工 的 科 学 管 理 。 一 方 面 通 过 推 行 计 件 薪 酬 , 确 保 多 劳 多 得 , 激 发 员 工 的 工 作 积 极 性 。 另 一 方 面 呢 , 通 过 优 化 排 班 , 用 熟 练 的 正 职 工 代 替 临 时 工 等 方 面 来 提 升 人 效 。 第 二 个 是 标 准 化 数 字 化 赋 能 。 我 们 先 运 营 环 节 进 行 拆 解 , 对 各 个 环 节 进 行 指 标 量 化 及 考 核 管 理 , 并 利 用 数 字 化 工 具 实 现 数 据 的 可 视 化 , 通 过 指 标 完 成 情 况 对 比 进 行 讲 优 罚 劣 。 呃 , 不 考 虑 这 个 油 价 的 影 响 , 啊 全 年 成 本 下 降 目 标 是 五 到 七 分 钱 。 除 了 运 营 及 中 转 环 节 以 外 , 未 来 通 过 线 路 拉 直 , 深 化 科 技 赋 能 , 末 端 驿 站 的 建 设 , 全 链 路 成 本 效 益 还 会 不 断 的 加 强 。 这 个 是 成 本 方 面 。 第 二 个 是 你 问 的 是 格 局 啊 , 如 何 演 变 。 行 业 的 格 局 呢 是 , 呃 , 它 的 趋 势 一 定 是 这 样 , 份 额 一 定 , 啊 像 这 个 效 率 好 , 啊 有 这 个 成 本 管 控 优 、 服 务 质 量 优 的 头 部 企 业 , 肯 定 是 加 速 集 中 。 龙 头 企 业 拥 有 更 充 沛 的 产 能 、 更 好 的 服 务 质 量 和 更 稳 定 的 网 络 , 具 有 更 强 的 定 价 能 力 及 客 户 粘 性 。 各 家 公 司 盈 利 能 力 开 始 加 速 分 化 , 快 递 行 业 强 者 愈 强 的 发 展 趋 势 已 非 常 明 显 。 我 们 中 通 专 注 自 身 发 展 , 踏 踏 实 干 , 凭 借 规 模 和 效 能 的 优 势 , 及 精 细 化 管 理 的 持 续 优 化 , 将 逐 步 拉 开 与 竞 争 对 手 的 差 异 , 形 成 绝 对 优 势 。 还 有 吗 ?
Huiping Yan ) (CFO)
Thank you Ronald for your question. For the first part you asked about the unit cost and also the expectation for it to continue. Chairman had described that indeed, our performances have been quite well for the first quarter. As we look at the sequential improvements there are also present, but certainly the year-over-year comparisons is much more significant if you look at the first quarter. The first quarter unit cost for our transportation and sorting combined decreased by RMB 0.10 year-over-year. On one hand, the impact of the pandemic in the same period last year suppressed the economy of scale and productivity was not fully demonstrated.
On the other hand, since the second half of last year, we have began proactively taking a series of cost optimization measures which have had sustained effects coming into the rest of the quarter, including this quarter. In Q1, the transportation cost per parcel decreased $0.06 to $0.51, and the sorting cost decreased $0.04 to $0.32. The reason mainly are some of the things that we've done is with regards to our digitization and refined management in process, productivity gain. In terms of the transportation, for example, we optimized redundant drivers by matching routes with the equipment and the personnel. We implemented standard fuel consumption management to reduce fuel costs. As you know that all the data are on the dashboard so that we are able to monitor and compare.
In addition, we have developed ability to start to an extent dynamically planning our route, planning our truck routes so as to meet the demand in business volume. As it fluctuates, we are able to also better optimize the utilization of the capacity, hence improving our load rate. In terms of sortation, we made the employee management much more scientific. As you know, sortation, the labor cost as a percentage is the largest. On one hand, we implemented a unit rate compensation. In other words, we pay by the quantity of processing. You do more work and you earn more to stimulate employees working enthusiasm. On the other hand, we improved efficiency, labor efficiency through optimized scheduling and utilized more skilled hired workers instead of temp workers.
Standardization and digitization is certainly another key contributor to our productivity gain. We took the operational process, we broke that apart and quantified indicators and conducted assessments throughout the entire progress of the package. We used digital intelligence tools to realize, to achieve data so that we are gaining visibility into the actual production process. By comparing the completion of work and their indicators, we will then reward excellent performances and then reprimand poor performances so as to improve the entire overall efficiency. Regardless of the impact, if we disregard the impact of the oil price, the annual cost reduction target for the full year is between RMB 0.05 to RMB 0.10 for... RMB 0.05 to RMB 0.07, I'm sorry. RMB 0.05 to RMB 0.07 for the cost of sortation and transportation combined.
In addition to in the future, the cost effectiveness of our entire connection between sortation and the transportation, as well as our expanded effort into productivity gain for our network partners, which will create, streamline, and enhance our cohesiveness of the entire operation, we believe the continued effort in digitization and our expanded effort throughout the entire network will help us continue to drive productivity, certainly without overemphasizing that the scale will continue to bring us leverage. That's for the cost side of the question. For your second question relating to the market dynamics, overall is that the market share will continue to be concentrating towards those companies who could operate with the best efficiency, with the best quality of services and the most stable network.
With that, the chairman mentioned that our overall performance and profitability and our strategy to balance our gain on market share, quality of services, and also profitability will remain to be our focus. The industry currently we have seen the continued acceleration of consolidation organically. The leading enterprises have more productivity, more room for productivity gain, and the ZTO intends to maintain that leadership. The profitability of each company is also differentiated based on their ability, and their results speak for itself. Focusing on our own development with advantage of scale and efficiency, and continuously depending on our digitization and process improvement, we should be able to maintain our competitive advantage.
Operator (participant)
The next question comes from Qianlei Sun of Morgan Stanley. Please go ahead.
Qianlei Fan (Equity Research Analyst)
Thank you. Lai, Yan, Sophie, good morning. Thank you for taking my question, and congratulations on the company's excellent performance. I have two small questions. The first one is about the company's capacity plan. We observed that the company actually raised the annual amount expectation. We also observed that the CapEx for the first quarter increased year-on-year. I would like to ask the company, in the context where the overall market share acquisition may be easier than imagined, how will you plan the future capacity growth? Will the CapEx plan for the full year be adjusted?
The second question is about competition.想 了解 公司 对 目前 自己的 市场 份额 的 , 因为 一 季度 实现 了 1.8 percentage points , 那 比 1.5 percentage points 要 更 好 一 点 。 那 公司 对 于 现在 的 这个 市场 份额 的 获取 和 单位 净 利润 和 同行 的 差距 是 是 不是 满意 , 后面 觉得 是 应该 更 激进 一 点 继续 扩大 , 还是 说 现在 这样 的 差距 公司 已经 觉得 挺 满意 的 了 ? I'll translate for myself. There are two questions.
The first question is about the capacity plan. We observe that the company has adjusted up the full year volume guidance and also in first quarter CapEx has been up year-on-year. Wondering what's the optimize the capacity plan for the next few quarters of the year? Is there any adjustment to your full year CapEx plan? The second question is about competition. We observe that the first quarter market share gain is faster than the 1.5 percentage point. Is management happy with the current market share advantage as well as unit profit advantage versus your peers, or you think you will be more aggressive in expanding the relative advantage compared with peers? 谢谢.
Huiping Yan ) (CFO)
Thank you for your question. I'll take the first one regarding CapEx. The full year's guidance is still we are maintaining it at RMB 6.5 billion-RMB 7.5 billion for CapEx spending. If you look at last year, because the pandemic impact volume incoming are weak, hence we have adjusted our CapEx investment pace. In this year, certainly the first quarter, based on strong volume expectations, we are adjusting it to be higher. There are two reasons. One being the low base, and then the other is indeed this year we have a higher volume incoming. Preparing for our capacity is important because we want to continuously monitor the best cost point or sweet spot. For example, the first quarter we have reached 85 and above million packages per day for a part of March.
In looking into the rest of the year, we believe there are still increments to where our capacity need to be adjusted up. We are planning for installing more machinery and equipment to replace more costly labor. Also some of our older facilities are being upgraded and expanded, all gearing towards the busy season that are coming in for the second half of the year. Certainly we will continue to monitor the growth in the volume so as to maintain an optimal pace in CapEx investment.
Meisong Lai ) (Chairman and CEO)
好 的 , 你 提 的 这 个 问 题 是 这 个 增 长 的 判 断 和 增 长 的 原 因 , 以 及 跟 同 行 的 这 个 差 距 啊 。 这 个 行 业 增 长 预 测 呢 , 目 前 中 国 经 济 逐 步 复 苏 , 消 费 信 心 指 数 在 建 立 中 。 三 到 四 月 份 由 于 低 基 数 效 应 , 行 业 增 速 出 现 强 势 反 弹 。 考 虑 到 去 年 整 体 基 数 以 及 目 前 的 复 苏 情 况 , 预 计 全 年 行 业 增 速 在 约 在 百 分 之 十 二 到 十 六 之 间 , 中 通 全 年 份 额 不 低 于 一 点 五 个 点 的 增 长 目 标 。 那 份 额 增 长 的 原 因 呢 , 第 一 是 在 政 策 及 指 标 的 制 定 上 , 我 们 今 年 呢 以 市 场 占 比 为 基 数 设 置 目 标 , 打 消 了 网 点 的 顾 虑 , 让 其 更 加 专 注 于 业 务 增 长 。 另 外 呢 , 对 各 省 区 进 行 分 档 分 类 考 核 , 针 对 性 地 进 行 业 务 提 升 , 消 灭 低 份 额 地 区 。 那 第 二 个 呢 , 在 政 策 推 进 上 , 我 们 更 加 重 视 对 网 点 的 政 策 宣 贯 , 让 网 点 真 正 理 解 政 策 逻 辑 , 增 强 网 - 网 络 信 心 。 第 三 个 是 在 数 字 化 建 设 上 , 我 们 将 信 息 化 工 具 运 用 到 最 前 端 , 让 网 点 算 账 更 简 单 , 对 自 己 的 各 项 数 据 更 明 晰 , 第 一 时 间 发 现 问 题 , 解 决 问 题 。 那 你 还 问 就 是 中 通 如 何 保 持 这 市 场 份 额 和 盈 利 , 以 及 跟 这 个 我 们 友 - 友 商 同 行 的 这 个 优 势 或 者 差 距 。 中 通 呢 一 直 专 注 于 做 好 自 己 。 我 们 过 去 几 年 呢 , 就 是 中 通 在 集 团 层 面 , 就 是 这 个 服 务 质 量 、 市 场 份 额 和 盈 利 的 三 个 指 标 呢 , 我 们 同 时 啊 这 个 纳 入 考 核 , 就 是 好 , 我 们 希 望 呢 是 平 衡 发 展 。 那 主 要 原 因 呢 , 就 这 个 服 务 质 量 是 市 场 溢 价 的 基 础 , 只 有 你 持 续 啊 提 供 更 好 的 服 务 , 我 们 才 能 保 障 前 端 有 溢 价我 们 还 是 会 啊 , 更 加 注 重 地 做 好 自 己 三 个 指 标 的 平 衡 。 啊 我 们 相 信 呢 , 凭 借 中 通 目 前 整 体 规 模 的 优 势 , 啊 这 个 网 络 的 稳 定 , 以 及 啊 小 哥 跟 站 点 跟 中 心 利 益 分 配 的 平 衡 度 , 我 们 相 信 我 们 在 未 来 的 竞 争 当 中 呢 , 我 们 的 优 势 一 定 会 更 加 明 显 。 谢 谢 。
Huiping Yan ) (CFO)
Let me translate for the chairman for the second part of the question. The industry of growth forecast at present, China's economy is showing signs of gradual recovery, and consumers' confidence level is also expected to continue to recover and rise. From March to April, due to the lower base effect, the industry's growth are also exhibiting strong rebound. Considering the overall low base of last year and the current market recovery, we expect that the industry's growth will remain for the full year around 12%-16%. Our market share growth target is still to be no less than 1.5 percentage gain. The overall...
The strategy, I think for our overall growth in terms of the policy, we set up certain indicators based on the original market share that each of the region currently have. We with our new methodology to set growth goals, we focused on market share instead of year-over-year percentage comparison. This alleviated a lot of the concerns from our network partners so that they will be more focused and less worried about the repeatability and more focused on going for the market and maintaining quality of services and so on and so forth. In terms of the policy promotion, we also paid more attention to the outlets that truly need help as they shorten the gap compared to either our national average or regional average so that they could catch up. The digitalization tools, we are also extending that to provide visibility to our network partners so that they are able to closely see what we have measured them upon and in providing the guidance in where the problems might be. As far as what we are going to do in relative to our competitors, we will continue to focus on our own, what's within our own control. Our consistent strategy has been that all three, including quality of services, market share, and also profitability, all these are part of the performance measure matrix. We drive for balanced development. Services quality is the prerequisite of our market premium to help us propel forward with greater market share, performance services, as well as quality, including our empowerment to our network partners and couriers, as well as the better allocation sharing of the benefit of the growth and the profit, is going to help ZTO further our competitive advantage going forward.
Lu Xu (Equity Research Analyst)
谢 谢 。 谢 谢 赖 总 、 严 总 。
Operator (participant)
The next question comes from Lu Xu of Citi. Please go ahead.
Lu Xu (Equity Research Analyst)
你 好 , 谢 谢 赖 总 、 严 总 , 谢 谢 接 受 我 的 这 个 问 题 。 那 个 我 第 一 个 问 题 是 关 于 咱 们 那 个 未 来 的 一 个 单 票 收 入 的 一 个 趋 势 啊 , 我 们 也 看 到 这 个 一 季 度 的 话 , 呃 , 总 体 是 一 个 啊 , 下 降 的 这 么 一 个 趋 势 。 那 未 来 的 话 , 我 们 这 个 是 否 可 以 , 呃 , 减 量 是 否 还 继 续 会 呃 , 减 少 去 做 , 然 后 就 是 总 体 的 话 , 就 是 整 个 呃 , 价 格 政 策 的 一 个 优 化 , 以 及 就 是 呃 , 再 加 上 这 个 K 包 量 的 这 个 减 少 , 然 后 以 及 呃 - 呃 , 件 , 呃 , 件 的 这 个 重 量 这 个 下 降 , 就 是 呃 - 呃 , 最 后 我 们 如 果 看 那 个 二 季 度 到 四 季 度 的 话 , 整 个 呃 , 下 降 趋 势 的 话 , 是 否 还 会 继 续 呃 , 维 持 那 样 子 。 然 后 如 果 我 们 再 看 得 更 长 远 一 些 的 话 , 就 是 整 个 这 个 跟 单 票 收 入 的 这 个 趋 势 , 就 比 方 说 明 后 年 又 会 是 , 呃 , 怎 样 的 一 个 情 况 。 呃 , 然 后 那 个 , 呃 , 像 全 年 的 话 , 就 是 我 们 是 否 还 有 信 心 能 够 继 续 实 现 这 个 逆 增 速 大 于 这 个 减 量 增 速 的 这 么 一 个 趋 势 哈 。 然 后 第 二 个 问 题 是 有 关 咱 们 就 是 , 呃 , 现 在 这 个 整 个 末 端 建 设 的 一 个 情 况 哈 , 我 咱 们 目 前 整 个 末 端 一 站 的 这 个 减 量 数 , 然 后 这 个 无 柜 率 占 率 , 然 后 未 来 的 话 , 我 们 觉 得 这 个 , 呃 , 数 还 能 往 上 的 提 升 多 少 , 是 否 将 来 会 有 一 个 上 限 那 样 子 。
Let me translate my question. The first question is regards to the ASP trend. What are the management expectation on the ASP trend going forward this year? Will the decline trend continue throughout the year? In a longer term, with how the management view the ASP trend for next year. Also, if we look at the earnings growth, is the company still confident to achieve a larger earnings growth than the parcel volume growth rate? The second question in regards to the last-mile network development. What's the current number of the last mile posts station and the inbox or in-station rate, and how could it improve from the current level? Is there a ceiling for that? Thank you.
Huiping Yan ) (CFO)
ASP for the first quarter and full year. The ASP for the first quarter decreased $0.05. It's, as I explained earlier, due to a combined impact of package per parcel weight decline, KA as a percentage of revenue decline, and then volume incentive increases. All these altogether, plus or minuses, is optimization of $0.03, offset part of what I had described earlier as negative impact. It is expected that unit price will remain relatively stable throughout the year. ZTO has always been the supporter of stable pricing and reasonable market pricing in the past, and will continue to do so.
After the first quarter results in the future, what we will plan on doing is continue to policy making and our product structure improvements to bring up our pricing where possible. The digitization what I had mentioned earlier, helped us to make better pricing to cover cost. The pricing is done on a more granular level at the route level. Another thing specifically, the Chairman mentioned that we are focusing on through our standardized timeliness product improvements and design, we will further introduce new way of going to market and providing differentiated products and services to our customers.
More products and innovations is expected to come. This will also go hand in hand with our initiatives to pass through market price to the couriers so that they are encouraged to bringing more non-eCommerce packages, hence, 2C packages. As we continue to focus on better quality of services and maintain the level of customer satisfaction, we'll be able to secure our premium at the marketplace. Through every segment of process improvement, we will be able to maintain such quality of services going forward. The next part of the question relates to our last mile post.
Since the 2021, the company formed Tuxi, and we quickly expanded our footprint through a partner network model, and we have developed a reasonable set of footprint as well as capability for services with standardization. The goal of Tuxi is to develop a infrastructure platform which is also open to public, open to all the express delivery companies, focusing on solving the problem for the industry in terms of cost for delivery and at the same time, improve the shortcomings of the last mile services. We have set our goals for this quarter to develop further enhanced capabilities at the last mile, including delivery to door and also pickup at door.
The services that are going to be gradually developed, that is individualized, to meet customers, individualized demand, is part of our effort. The main focus is to first establish, ability to bring the cost of a delivery down because volume are, continuously increasing. From there, we are able to then, produce, opportunities or create opportunities for us to provide, other services, including with our direct link between our, destination outlets to our customers through the services of our network, couriers.
Operator (participant)
This concludes our questions.
Huiping Yan ) (CFO)
I'm sorry. The comments for the growth comparisons, we have our profit growth in this quarter faster than our volume growth. Going into the future, as we anticipate the level of revenue development and also our continued effort in cost productivity gain, we believe we are able to maintain for a period of time, the growth of our revenue, growth of our bottom line faster than the top line.
Operator (participant)
This concludes our question and answer session. I would like to turn the conference back over to management for any closing remarks.
Huiping Yan ) (CFO)
Thank you again for everyone to join us. We have put together some of the answers for you today, and we hope to answer more and have more discussions with you in the future. Thank you again.
Operator (participant)
The conference has now concluded. Thank you for attending today's presentation, and you may now disconnect.