Bruce Sherman
Senior Vice President, Portfolio Management at Telos Capital Management, Inc.
About
Bruce D. Sherman is Senior Vice President of Portfolio Management at Telos Capital Management, Inc. in La Mesa, California, where he is responsible for managing the Sherman Core Portfolios and working directly with clients to define investment objectives and implement customized investment strategies. His expertise covers both equity and fixed income securities, with a particular focus on fundamental and technical analysis to determine security suitability and optimize portfolio performance, including trading around core stock positions to realize gains and capitalize on market opportunities.
Sherman’s investment experience spans over 26 years, including the founding and management of Sherman Investment Management, Inc. (1999–2007), as well as previous portfolio management for his own account, which contributed to his methodical approach to securities analysis. Earlier in his career, he served as Vice President of Marketing at TeleSoft, a software firm, providing him deep insights into the technology sector—an area he continues to leverage for technology-driven investment analysis and international stock evaluation.
He holds a degree in Management Science with a minor in Computer Science from the University of California, San Diego, and completed advanced management programs at Stanford University, including the Advanced Management College and the Market Strategy for Technology-Based Companies program. Sherman is licensed with FINRA Series 7 and 65 credentials, and his career is marked by his commitment to robust research, disciplined security selection, and strategic portfolio management for both individuals and small businesses, with strengths in technology and international equities.
Career History
| Organization | Role | Date Range | Details | 
|---|---|---|---|
| Telos Capital Management, Inc. | Senior Vice President, Portfolio Management | Jun 2007 to Present | I manage stock and bond portfolios for friends and family.  I am also accepting new clients at this time. | 
| Sherman Investment Management, Inc. | President | Apr 1999 to Jun 2007 | — | 
| Telesoft | Vice President, Marketing | Feb 1981 to Sep 1991 | — | 
| Softech Microsystems | Software Support Engineer | Jan 1979 to Jan 1981 | — | 
| UCSD Pascal Project | Support Engineer | Jan 1977 to Jan 1979 | Software Development Industry/Academia | 
Education
University of California, San Diego
BA, Management Science
1977 — 1981
El Cerrito High School
Others at Telos Capital Management, Inc. (3)
| Name | Role | Location | 
|---|---|---|
| AAndy Weld | Portfolio Manager | San Diego, CA , United States | 
| Senior Vice President, Financial Advisor | Ventura, CA , United States | |
| Vice President, Financial Advisor, Retirement Planner | San Diego, CA , United States |