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Estate Counselors, LLC

CIK:0001559832
Investment Adviser
$1B AUM
82 holdings
Milwaukee, WI, US
Founded:2012
5 employees
Latest filing:Jun 30, 2025

Estate Counselors, LLC is a Milwaukee, Wisconsin-based registered investment adviser focused on long-term portfolio management and wealth preservation for affluent individuals and families. Founded by a seasoned estate planning attorney, the firm leverages academic research and disciplined analysis to deliver evidence-based investment solutions and close, personal client relationships. Estate Counselors, LLC typically serves clients interested in sustainable wealth management, drawing on decades of financial and legal expertise.

Investment Strategy

Estate Counselors, LLC employs an evidence-based investment approach driven by academic research, statistical analysis, and historical data, rejecting market timing and speculative forecasts. The firm prioritizes disciplined, long-term portfolio management tailored for wealth preservation, often utilizing diversified ETF portfolios and focusing on strategies grounded in best practices. By limiting client count, they can offer highly personalized advice and closely manage family wealth through changing market conditions, always placing client interests first.

Latest 13F Filing Activity

Estate Counselors, LLC filed their most recent 13F report on Jun 30, 2025 disclosing 80 equity positions with a total 13F market value of $1B. The fund increased holdings in Vanguard Star FDS, Vanguard BD Index FDS, Vanguard BD Index FDS among other positions. Estate Counselors, LLC reduced exposure to Ishares TR, Vanguard World FD, Vanguard World FD among others.

Top Buys
V
VXUSVANGUARD STAR FDS
+$32.8M
B
BSVVANGUARD BD INDEX FDS
+$15.3M
B
BNDVANGUARD BD INDEX FDS
+$13.0M
X
XLVSELECT SECTOR SPDR TR
+$12.2M
V
VCSHVANGUARD SCOTTSDALE FDS
+$9.9M
Top Sells
S
SHVISHARES TR
-$31.6M
V
VHTVANGUARD WORLD FD
-$13.0M
V
VFHVANGUARD WORLD FD
-$13.0M
B
BNDXVANGUARD CHARLOTTE FDS
-$9.7M
C
CWBSPDR SER TR
-$9.3M

Top Holdings

V
VXUSVANGUARD STAR FDS
+3.3%$33.2M
X
XLPSELECT SECTOR SPDR TR
+1.8%$18.5M
B
BSVVANGUARD BD INDEX FDS
+1.7%$17.0M
F
FUTYFIDELITY COVINGTON TRUST
+1.4%$14.1M
X
XLBSELECT SECTOR SPDR TR
+1.3%$13.7M

Equity Positions (80)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
VANGUARD STAR FDS3.27%$33.2M480,690$68.95$69.09+$32.8M
SELECT SECTOR SPDR TR1.82%$18.5M228,453$73.97$80.97+$3.6M
VANGUARD BD INDEX FDS1.67%$17.0M215,481$78.58$78.70+$15.3M
FIDELITY COVINGTON TRUST1.39%$14.1M268,885$48.23$52.60+$9.2M
SELECT SECTOR SPDR TR1.34%$13.7M155,623$85.15$87.81+$12.7K

Industry Allocation

SEMICONDUCTORS & RELATED DEVICES
+1.1%
ELECTRIC SERVICES
+0.7%
CABLE & OTHER PAY TELEVISION SERVICES
+0.6%
SECURITY BROKERS, DEALERS & FLOTATION COMPANIES
+0.6%
SERVICES-PREPACKAGED SOFTWARE
+0.5%