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Nicholas Company, Inc.

CIK:0000903949
Investment Adviser
$6B AUM
216 holdings
Milwaukee, WI, United States
Founded:1967
19 employees
Latest filing:Jun 30, 2025

Nicholas Company, Inc. is a privately owned, independent investment advisory firm based in Milwaukee, Wisconsin, founded in 1967. The firm is 100% privately owned by the Nicholas family, with David O. Nicholas as principal owner. Nicholas manages assets for domestic institutions, individual investors, and Registered Investment Advisors primarily through separately managed accounts and the Nicholas Family of Funds. The firm employs a team of experienced professionals with a long-standing investment philosophy and over 55 years of portfolio management experience.

Investment Strategy

Nicholas Company, Inc. pursues a long-term, disciplined investment strategy focused on acquiring securities of small-, mid-, and large-sized companies capable of growing their intrinsic value. The philosophy centers on patient investing, seeking companies with strong fundamentals and sustainable competitive advantages, and utilizing market volatility as an opportunity. Nicholas manages equity strategies including multi-cap growth, mid-cap growth, small-cap growth, and equity income, with a core emphasis on stock selection at reasonable valuations and thorough fundamental analysis, while continually evaluating holdings and selling those that no longer meet original investment criteria.

Top Buys
M
METAMeta Platforms Inc Class A
+$73.8M
N
NVDANVIDIA Corporation
+$67.7M
C
CARRCarrier Global Corp.
+$67.5M
Z
ZSZscaler, Inc.
+$45.4M
M
MSFTMicrosoft Corporation
+$42.8M
Top Sells
M
MRKMerck & Co., Inc.
-$54.4M
C
CPRTCopart, Inc.
-$52.9M
U
UNHUnitedHealth Group Incorporated
-$40.9M
M
MDBMongoDB, Inc. Class A
-$39.6M
M
MDLZMondelez International, Inc. Class A
-$37.2M

Top Holdings

M
MSFTMicrosoft Corporation
+3.8%$229.3M
G
GOOGAlphabet Inc. Class C
+3.2%$193.1M
A
AMZNAmazon.com, Inc.
+3.1%$187.5M
N
NVDANVIDIA Corporation
+3.1%$183.0M
A
AAPLApple Inc.
+2.0%$120.3M

Equity Positions (214)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
M
MSFT
Microsoft Corporation3.84%$229.3M461,037$36.71$497.41+$42.8M
G
GOOG
Alphabet Inc. Class C3.23%$193.1M1,088,470$54.15$177.39+$23.0M
A
AMZN
Amazon.com, Inc.3.14%$187.5M854,554$99.78$219.39+$24.9M
N
NVDA
NVIDIA Corporation3.06%$183.0M1,158,250$54.38$157.99+$67.7M
A
AAPL
Apple Inc.2.01%$120.3M586,415$31.08$205.17-$9.9M

Industry Allocation

SERVICES-PREPACKAGED SOFTWARE
+16.2%
SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC.
+8.8%
SERVICES-BUSINESS SERVICES, NEC
+7.3%
SEMICONDUCTORS & RELATED DEVICES
+6.7%
PHARMACEUTICAL PREPARATIONS
+4.5%