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Gen Financial Management, Inc.

CIK:0002032497
Investment Adviser
$497M AUM
44 holdings
Plymouth, MN, United States
Founded:1998
4 employees
Latest filing:Sep 30, 2025

GEN Financial Management, Inc. is a boutique, independent, fee-only wealth management firm based in Plymouth, Minnesota. Founded in 1998 by Eric C. Moleski, CFP®, the firm provides comprehensive financial planning, investment management, and retirement services, primarily serving entrepreneurs, business owners, and retirees. With about 4 employees and a commitment to customized, objective financial advice, GEN upholds a fiduciary standard and philanthropic involvement in the Twin Cities community. GEN is SEC registered and operates nationally, leveraging partners such as Charles Schwab and Fidelity for robust investment resources.

Investment Strategy

GEN Financial Management employs a flexible, personalized approach centered on each client's unique goals and circumstances. As an independent, fee-only advisory firm, they do not accept commissions, ensuring all advice and solutions are objective and in the best interest of their clients. Their investment management services routinely monitor and re-evaluate client portfolios to adapt to changing life and market circumstances. The firm utilizes extensive research and custodial partnerships (e.g., Charles Schwab and Fidelity), focusing on high-quality, long-term strategies tailored to entrepreneurs, business owners, retirees, and high-net-worth individuals.

Top Buys
V
VUSBVANGUARD BD INDEX FDS
+$333.3K
C
CVXCHEVRON CORP NEW
+$298.9K
V
VOOGVANGUARD ADMIRAL FDS INC
+$179.5K
I
IVVISHARES TR
+$95.2K
V
VVVANGUARD INDEX FDS
+$72.6K
Top Sells
V
VIGIVANGUARD WHITEHALL FDS
-$2.0M
V
VGSHVANGUARD SCOTTSDALE FDS
-$1.6M
V
VIGVANGUARD SPECIALIZED FUNDS
-$1.1M
C
COWZPACER FDS TR
-$917.7K
S
SCHXSCHWAB STRATEGIC TR
-$821.5K

Top Holdings

V
VIGVANGUARD SPECIALIZED FUNDS
+16.8%$19.5M
S
SCHXSCHWAB STRATEGIC TR
+16.3%$18.9M
V
VIGIVANGUARD WHITEHALL FDS
+15.5%$18.0M
C
COWZPACER FDS TR
+9.9%$11.4M
V
VGSHVANGUARD SCOTTSDALE FDS
+9.8%$11.4M

Equity Positions (44)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
V
VIG
VANGUARD SPECIALIZED FUNDS16.78%$19.5M90,080$195.83$215.79-$1.1M
S
SCHX
SCHWAB STRATEGIC TR16.34%$18.9M719,332$23.18$26.34-$821.5K
V
VIGI
VANGUARD WHITEHALL FDS15.54%$18.0M201,290$79.99$89.57-$2.0M
C
COWZ
PACER FDS TR9.87%$11.4M199,182$56.48$57.47-$917.7K
V
VGSH
VANGUARD SCOTTSDALE FDS9.80%$11.4M193,066$58.18$58.85-$1.6M

Industry Allocation

FIRE, MARINE & CASUALTY INSURANCE
+1.0%
SERVICES-PREPACKAGED SOFTWARE
+0.7%
SPECIAL INDUSTRY MACHINERY (NO METALWORKING MACHINERY)
+0.3%
AIRCRAFT ENGINES & ENGINE PARTS
+0.3%
ELECTRONIC COMPUTERS
+0.3%