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Gen Financial Management, Inc.
GEN Financial Management, Inc. is a boutique, independent, fee-only wealth management firm based in Plymouth, Minnesota. Founded in 1998 by Eric C. Moleski, CFP®, the firm provides comprehensive financial planning, investment management, and retirement services, primarily serving entrepreneurs, business owners, and retirees. With about 4 employees and a commitment to customized, objective financial advice, GEN upholds a fiduciary standard and philanthropic involvement in the Twin Cities community. GEN is SEC registered and operates nationally, leveraging partners such as Charles Schwab and Fidelity for robust investment resources.
Investment Strategy
GEN Financial Management employs a flexible, personalized approach centered on each client's unique goals and circumstances. As an independent, fee-only advisory firm, they do not accept commissions, ensuring all advice and solutions are objective and in the best interest of their clients. Their investment management services routinely monitor and re-evaluate client portfolios to adapt to changing life and market circumstances. The firm utilizes extensive research and custodial partnerships (e.g., Charles Schwab and Fidelity), focusing on high-quality, long-term strategies tailored to entrepreneurs, business owners, retirees, and high-net-worth individuals.
Latest 13F Filing Activity
Gen Financial Management, Inc. filed their most recent 13F report on Sep 30, 2025 disclosing 44 equity positions with a total 13F market value of $116M. The fund increased holdings in Vanguard BD Index FDS, Chevron Corp. New, Vanguard Admiral FDS Inc. among other positions. Gen Financial Management, Inc. reduced exposure to Vanguard Whitehall FDS, Vanguard Scottsdale FDS, Vanguard Specialized Funds among others.
Top Holdings
Equity Positions (44)
| Ticker | Security | Weight | Market Value | Shares | Avg Cost | Price | Change (QoQ) |
|---|---|---|---|---|---|---|---|
V VIG | VANGUARD SPECIALIZED FUNDS | 16.78% | $19.5M | 90,080 | $195.83 | $215.79 | -$1.1M |
S SCHX | SCHWAB STRATEGIC TR | 16.34% | $18.9M | 719,332 | $23.18 | $26.34 | -$821.5K |
V VIGI | VANGUARD WHITEHALL FDS | 15.54% | $18.0M | 201,290 | $79.99 | $89.57 | -$2.0M |
C COWZ | PACER FDS TR | 9.87% | $11.4M | 199,182 | $56.48 | $57.47 | -$917.7K |
V VGSH | VANGUARD SCOTTSDALE FDS | 9.80% | $11.4M | 193,066 | $58.18 | $58.85 | -$1.6M |
Industry Allocation
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