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Guidance Capital, Inc.

CIK:0001958743
Investment Adviser
$251M AUM
204 holdings
Louisville, KY, United States
Founded:2005
10 employees
Latest filing:Jun 30, 2025

Guidance Capital, Inc. is a registered investment adviser headquartered in Louisville, Kentucky. Founded in 2005 and SEC-registered since 2022, Guidance Capital provides investment management and financial planning services to individuals, high net worth individuals, trusts, estates, businesses, and retirement plans. The firm is owned and operated by Stephen R. Gibson, CPA, and Beau J. Handy, CFP, CFS, who lead a team with over fifty years of combined industry experience. Guidance Capital combines the expertise of financial planners, CPAs, and supporting staff to offer comprehensive planning solutions across investment, tax, estate, and insurance domains. The firm is independent, emphasizing a client-focused approach and fiduciary duty to mitigate conflicts of interest, and currently manages over $250 million in assets.

Investment Strategy

Guidance Capital builds tailored client strategies based on defined goals, timeline, risk tolerance, and financial circumstances. Their investment approach follows four key pillars: simplicity, repeatability, transparency, and cost-effectiveness. Portfolios are constructed with academic, evidence-based methodologies designed to deliver consistent returns and reduced volatility versus complex, speculative, or trend-driven solutions. Investment management includes ongoing oversight, strategic asset allocation, periodic performance review, and a balanced focus on both growth and principal protection. The firm’s independence allows customized portfolio solutions and prevents the use of proprietary managers or products pushed by outside entities.

Top Buys
S
SPYSPDR S&P 500 ETF TR
+$37.7M
T
TBLLINVESCO EXCH TRADED FD TR II
+$2.2M
R
RSPINVESCO EXCHANGE TRADED FD T
+$1.3M
I
IEMGISHARES INC
+$1.1M
M
MSFTMICROSOFT CORP
+$1.0M
Top Sells
S
SHVISHARES TR
-$34.5M
V
VOOVANGUARD INDEX FDS
-$4.2M
S
SGOVISHARES TR
-$827.0K
B
BRK-BBERKSHIRE HATHAWAY INC DEL
-$485.1K
T
TFLOISHARES TR
-$448.9K

Top Holdings

S
SPYSPDR S&P 500 ETF TR
+11.2%$39.1M
S
SHVISHARES TR
+9.3%$32.7M
I
IEFAISHARES TR
+4.1%$14.5M
I
IEMGISHARES INC
+3.9%$13.7M
G
GSYINVESCO ACTIVELY MANAGED EXC
+2.9%$10.1M

Equity Positions (203)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
S
SPY
SPDR S&P 500 ETF TR11.16%$39.1M62,896$610.95$617.85+$37.7M
S
SHV
ISHARES TR9.33%$32.7M297,098$110.34$110.42-$34.5M
I
IEFA
ISHARES TR4.13%$14.5M177,155$75.65$83.48-$66.6K
I
IEMG
ISHARES INC3.91%$13.7M229,043$54.03$60.03+$1.1M
G
GSY
INVESCO ACTIVELY MANAGED EXC2.87%$10.1M200,287$49.84$50.14+$136.7K

Industry Allocation

COMMODITY CONTRACTS BROKERS & DEALERS
+2.8%
SERVICES-PREPACKAGED SOFTWARE
+2.4%
SEMICONDUCTORS & RELATED DEVICES
+1.8%
FIRE, MARINE & CASUALTY INSURANCE
+1.6%
ELECTRIC SERVICES
+1.5%