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Harbour Investments, Inc.

CIK:0000810121
Investment Adviser
$3B AUM
3,603 holdings
Madison, WI, United States
Founded:1987
40 employees
Latest filing:Jun 30, 2025

Harbour Investments, Inc., founded in 1987 by Nick Sondel, is a hybrid Registered Investment Adviser (RIA) and independent broker-dealer headquartered in Madison, Wisconsin. The firm partners with independent financial advisor firms, currently serving approximately 240 investment advisors located in 14 states. Harbour provides business support services and flexible models for its network of advisors, focusing on cultivating long-term relationships and supporting both individuals and institutions. The company is privately owned and has grown steadily, with annual revenues over $100 million, and is known for a culture valuing loyalty, personal connections, honesty, and integrity. Harbour tends to work indirectly through its network rather than directly with clients, leveraging its Midwest roots and personalized support approach.

Investment Strategy

Harbour Investments operates primarily as a network for independent financial advisors, offering a wide selection of investment products and services through its hybrid RIA and broker-dealer structure. The firm facilitates fee-based and commission business for its affiliated advisors. Harbour emphasizes flexibility, allowing advisors to develop tailored financial solutions and investment portfolios for a range of clients, including individuals, high-net-worth individuals, pension and profit-sharing plans, charities, state and municipal governments, insurance companies, and businesses. The investment philosophy focuses on providing support and resources rather than imposing proprietary investment strategies, with compliance and guidance for best-interest practices through their platform partners. Minimum investment amounts and strategies can vary by affiliated advisor.

Top Buys
S
SDVYFIRST TR EXCHANGE-TRADED FD
+$83.5M
V
VOOVANGUARD INDEX FDS
+$52.4M
Q
QQQINVESCO QQQ TR
+$32.7M
N
NVDANVIDIA CORPORATION
+$12.8M
I
IJHISHARES TR
+$10.5M
Top Sells
C
CALFPACER FDS TR
-$68.9M
S
SCHDSCHWAB STRATEGIC TR
-$16.6M
U
UCONFIRST TR EXCHNG TRADED FD VI
-$16.2M
A
AAPLAPPLE INC
-$6.9M
X
XSMOINVESCO EXCHANGE TRADED FD T
-$4.0M

Top Holdings

V
VOOVANGUARD INDEX FDS
+6.0%$235.1M
Q
QQQINVESCO QQQ TR
+3.7%$144.2M
S
SDVYFIRST TR EXCHANGE-TRADED FD
+2.5%$100.0M
B
BUFRFIRST TR EXCHNG TRADED FD VI
+2.0%$78.2M
I
IJHISHARES TR
+1.9%$76.0M

Equity Positions (3,385)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
V
VOO
VANGUARD INDEX FDS5.95%$235.1M413,827$434.89$568.03+$52.4M
Q
QQQ
INVESCO QQQ TR3.65%$144.2M261,408$338.83$551.64+$32.7M
S
SDVY
FIRST TR EXCHANGE-TRADED FD2.53%$100.0M2,835,642$34.94$35.28+$83.5M
B
BUFR
FIRST TR EXCHNG TRADED FD VI1.98%$78.2M2,460,370$27.53$31.80+$7.5M
I
IJH
ISHARES TR1.93%$76.0M1,226,189$60.70$62.02+$10.5M

Industry Allocation

SERVICES-PREPACKAGED SOFTWARE
+1.7%
SEMICONDUCTORS & RELATED DEVICES
+1.6%
ELECTRONIC COMPUTERS
+1.5%
SOAP, DETERGENTS, CLEANG PREPARATIONS, PERFUMES, COSMETICS
+1.0%
COMMODITY CONTRACTS BROKERS & DEALERS
+0.9%