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Highland Financial Advisors, LLC

CIK:0001939237
Investment Adviser
$504M AUM
58 holdings
Wayne, NJ, US
Founded:2004
12 employees
Latest filing:Sep 30, 2025

Highland Financial Advisors, LLC is an independent registered investment advisory firm founded in 2004 and headquartered in Wayne, New Jersey. The firm primarily serves high-net-worth families and individuals, offering comprehensive financial planning and investment advisory services nationwide. As of 2025, the firm has approximately 12 employees with a majority engaged in investment advisory roles.

Investment Strategy

Highland Financial Advisors, LLC delivers personalized financial planning and investment management, focusing on the unique circumstances of high-net-worth families and individuals. They develop customized portfolios designed to meet long-term financial goals, with an emphasis on holistic planning, risk management, and clear communication. The firm’s approach is deeply client-centric, featuring ongoing portfolio monitoring and periodic rebalancing, with a commitment to fiduciary responsibility and conflict-free advice.

Latest 13F Filing Activity

Highland Financial Advisors, LLC filed their most recent 13F report on Sep 30, 2025 disclosing 58 equity positions with a total 13F market value of $349M. The fund increased holdings in Invesco Exch Traded FD TR II, Dimensional Etf Trust, SPDR Series Trust among other positions. Highland Financial Advisors, LLC reduced exposure to Ishares TR, Dimensional Etf Trust, CBRE GBL Real Estate Inc. FD among others.

Top Buys
Q
QQQMINVESCO EXCH TRADED FD TR II
+$4.2M
D
DFAUDIMENSIONAL ETF TRUST
+$3.9M
S
SPLGSPDR SERIES TRUST
+$3.8M
A
AVUSAMERICAN CENTY ETF TR
+$3.5M
V
VONGVANGUARD SCOTTSDALE FDS
+$3.3M
Top Sells
E
EAGGISHARES TR
-$515.9K
D
DFSVDIMENSIONAL ETF TRUST
-$228.7K
I
IGRCBRE GBL REAL ESTATE INC FD
-$61.4K
S
SMINISHARES TR
-$25.8K
I
IBDSISHARES TR
+$742

Top Holdings

S
SPLGSPDR SERIES TRUST
+11.2%$39.1M
Q
QQQMINVESCO EXCH TRADED FD TR II
+10.2%$35.7M
A
AVUSAMERICAN CENTY ETF TR
+9.6%$33.4M
D
DFAUDIMENSIONAL ETF TRUST
+9.6%$33.3M
V
VONGVANGUARD SCOTTSDALE FDS
+7.9%$27.6M

Equity Positions (58)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
SPDR SERIES TRUST11.21%$39.1M499,212$50.91$78.34+$3.8M
INVESCO EXCH TRADED FD TR II10.24%$35.7M144,453$201.75$247.12+$4.2M
AMERICAN CENTY ETF TR9.56%$33.4M306,873$74.06$108.70+$3.5M
DIMENSIONAL ETF TRUST9.55%$33.3M727,979$29.59$45.76+$3.9M
VANGUARD SCOTTSDALE FDS7.91%$27.6M228,916$64.46$120.50+$3.3M

Industry Allocation

COMMODITY CONTRACTS BROKERS & DEALERS
+2.6%
ELECTRONIC COMPUTERS
+0.5%
NATIONAL COMMERCIAL BANKS
+0.4%
RETAIL-CATALOG & MAIL-ORDER HOUSES
+0.3%
SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC.
+0.3%