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Larson Financial Group LLC

CIK:0001731061
Investment Adviser
$4B AUM
3,273 holdings
St Louis, MO, USA
Founded:2010
115 employees
Latest filing:Jun 30, 2025

Larson Financial Group LLC is a registered investment adviser headquartered in St Louis, Missouri, specializing in serving individuals and high net worth clients with wealth management, financial planning, and investment advisory services. Founded in 2010, the firm manages assets primarily for United States persons and has grown to over 115 employees. Their client base includes over 24,000 accounts, with a focus on both individual and high net worth investors, making it one of the prominent advisory firms in the Midwest region.

Investment Strategy

Larson Financial Group LLC applies a comprehensive wealth management approach, prioritizing financial planning tailored to individual and high net worth clients. Their investment strategy is built on asset allocation, diversification, and portfolio management across public markets, including equities such as Nvidia, Apple, Amazon, and Microsoft. The firm provides discretionary and non-discretionary investment management, focusing on long-term growth, risk-adjusted returns, and alignment with clients’ financial goals, primarily through separately managed accounts.

Top Buys
S
SPLGSPDR SERIES TRUST
+$87.4M
Q
QGROAMERICAN CENTY ETF TR
+$38.1M
D
DGRWWISDOMTREE TR
+$35.5M
N
NVDANVIDIA CORPORATION
+$30.6M
F
FLQMFRANKLIN TEMPLETON ETF TR
+$25.7M
Top Sells
V
VOOVANGUARD INDEX FDS
-$57.4M
E
EFVISHARES TR
-$17.6M
I
IEFAISHARES TR
-$15.7M
F
FVDFIRST TR EXCHANGE-TRADED FD
-$15.7M
F
FMBFIRST TR EXCH TRADED FD III
-$15.0M

Top Holdings

S
SPLGSPDR SERIES TRUST
+4.7%$118.3M
N
NVDANVIDIA CORPORATION
+3.8%$95.3M
V
VOOVANGUARD INDEX FDS
+3.7%$91.6M
A
AAPLAPPLE INC
+3.1%$77.2M
V
VOVANGUARD INDEX FDS
+2.8%$71.2M

Equity Positions (3,185)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
S
SPLG
SPDR SERIES TRUST4.73%$118.3M1,627,089$67.54$72.69+$87.4M
N
NVDA
NVIDIA CORPORATION3.81%$95.3M603,287$102.35$157.99+$30.6M
V
VOO
VANGUARD INDEX FDS3.67%$91.6M161,294$439.11$568.03-$57.4M
A
AAPL
APPLE INC3.09%$77.2M376,225$204.22$205.17+$4.8M
V
VO
VANGUARD INDEX FDS2.85%$71.2M254,419$194.88$279.83-$7.9M

Options Positions (10)

TickerSecurityActionTypeNotional ValueContractsUnderlying PricePremium PaidChange (Contracts)Change (Value)
S
SPY
SPDR S&P 500 ETF TRBought
Call
$7.7M743$617.85$571.87+138+$3.9M
I
IWM
ISHARES TR
Call
$312.1K98$215.79$201.190+$86.5K
Q
QQQ
INVESCO QQQ TRNew
Call
$202.3K18$551.64$551.64+18+$202.3K
N
NVDA
NVIDIA CORPORATIONBought
Put
$173.8K1,640$157.99$123.08+134-$1.1M
A
AAPL
APPLE INC
Put
$47.4K22$205.17$222.130+$9.5K

Industry Allocation

SEMICONDUCTORS & RELATED DEVICES
+6.3%
SERVICES-PREPACKAGED SOFTWARE
+3.2%
ELECTRONIC COMPUTERS
+3.1%
SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC.
+2.0%
RETAIL-CATALOG & MAIL-ORDER HOUSES
+1.9%