Pgim Custom Harvest LLC
PGIM Custom Harvest LLC is a registered investment adviser headquartered in New York, NY, and is an indirect, wholly-owned subsidiary of Prudential Financial, Inc. Founded in 2017, the firm specializes in tax-beneficial investment strategies primarily for high net worth individuals, trusts, corporations, registered investment advisers, and other institutions. PGIM Custom Harvest provides advisory services featuring tax-loss harvesting across ETFs and custom portfolios. As of December 31, 2024, the firm managed $5.37 billion in regulatory assets. It employs sector-specific investment and loss harvesting approaches to provide after-tax optimization. The firm is part of the global PGIM asset management platform.
Investment Strategy
PGIM Custom Harvest focuses on delivering tax-efficient investment solutions by using exchange-traded funds (ETFs) across asset classes and custom models. Their core strategy involves identifying opportunities for capital loss harvesting to offset realized and expected capital gains, aiming to maximize after-tax returns for clients. The firm implements both long-only and hedged strategies, including replacing sold securities with similar ETF exposures to maintain market alignment. Hedged solutions (50% hedged and 130/30 strategies) use long and short positions in index ETFs to further enhance tax alpha. Portfolios are tailored to client-selected benchmarks and provide customized solutions for wealth management platforms, focusing on minimizing tracking error while capturing tax benefits.
Latest 13F Filing Activity
Pgim Custom Harvest LLC filed their most recent 13F report on Jun 30, 2025 disclosing 244 equity positions with a total 13F market value of $5B. The fund increased holdings in Vanguard World FD, Ishares TR, Vanguard World FD among other positions. Pgim Custom Harvest LLC reduced exposure to Ishares TR, Select Sector SPDR TR, Ishares TR among others.
Top Holdings
Equity Positions (244)
| Ticker | Security | Weight | Market Value | Shares | Avg Cost | Price | Change (QoQ) |
|---|---|---|---|---|---|---|---|
I IYW | ISHARES TR | 15.57% | $755.9M | 4,362,545 | $83.20 | $173.27 | +$119.9M |
V VGT | VANGUARD WORLD FD | 10.68% | $518.3M | 781,415 | $527.71 | $663.28 | +$233.2M |
X XLY | SELECT SECTOR SPDR TR | 7.07% | $343.1M | 1,578,792 | $143.86 | $217.33 | +$55.2M |
V VOX | VANGUARD WORLD FD | 6.93% | $336.4M | 1,966,879 | $101.04 | $171.03 | +$67.9M |
V VHT | VANGUARD WORLD FD | 6.89% | $334.3M | 1,346,108 | $249.52 | $248.34 | +$62.0M |