Pgim Custom Harvest LLC
PGIM Custom Harvest LLC is a registered investment adviser headquartered in New York, NY, and is an indirect, wholly-owned subsidiary of Prudential Financial, Inc. Founded in 2017, the firm specializes in tax-beneficial investment strategies primarily for high net worth individuals, trusts, corporations, registered investment advisers, and other institutions. PGIM Custom Harvest provides advisory services featuring tax-loss harvesting across ETFs and custom portfolios. As of December 31, 2024, the firm managed $5.37 billion in regulatory assets. It employs sector-specific investment and loss harvesting approaches to provide after-tax optimization. The firm is part of the global PGIM asset management platform.
Investment Strategy
PGIM Custom Harvest focuses on delivering tax-efficient investment solutions by using exchange-traded funds (ETFs) across asset classes and custom models. Their core strategy involves identifying opportunities for capital loss harvesting to offset realized and expected capital gains, aiming to maximize after-tax returns for clients. The firm implements both long-only and hedged strategies, including replacing sold securities with similar ETF exposures to maintain market alignment. Hedged solutions (50% hedged and 130/30 strategies) use long and short positions in index ETFs to further enhance tax alpha. Portfolios are tailored to client-selected benchmarks and provide customized solutions for wealth management platforms, focusing on minimizing tracking error while capturing tax benefits.
Top Holdings
Equity Positions (244)
| Ticker | Security | Weight | Market Value | Shares | Avg Cost | Price | Change (QoQ) |
|---|---|---|---|---|---|---|---|
I IYW | ISHARES TR | 15.57% | $755.9M | 4,362,545 | $83.20 | $173.27 | +$119.9M |
V VGT | VANGUARD WORLD FD | 10.68% | $518.3M | 781,415 | $527.71 | $663.28 | +$233.2M |
X XLY | SELECT SECTOR SPDR TR | 7.07% | $343.1M | 1,578,792 | $143.86 | $217.33 | +$55.2M |
V VOX | VANGUARD WORLD FD | 6.93% | $336.4M | 1,966,879 | $101.04 | $171.03 | +$67.9M |
V VHT | VANGUARD WORLD FD | 6.89% | $334.3M | 1,346,108 | $249.52 | $248.34 | +$62.0M |