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RFG Advisory, LLC
RFG Advisory, LLC is a registered investment adviser headquartered in Vestavia Hills, Alabama. The firm was founded in 2015 and has approximately 195–277 employees, including a significant proportion of investment professionals and brokers. RFG Advisory provides customized investment advisory and wealth management services, primarily serving individual investors (including both high net worth and retail clients), along with some charitable organizations and corporate clients. The firm places an emphasis on fiduciary advice and leverages technology to offer flexible, scalable solutions for independent advisors and their clients.
Investment Strategy
RFG Advisory, LLC offers comprehensive wealth management and financial planning services with a focus on fiduciary responsibility. Their investment approach emphasizes customized, goals-based portfolios using a mix of active and passive investment strategies, tailored to individual client needs and risk profiles. The firm works closely with independent financial advisors to provide client-centric, flexible investment solutions and robust support, including technology, investment operations, and compliance. RFG Advisory primarily serves U.S. individuals and families, combining technology-driven efficiency with personalized service.
Latest 13F Filing Activity
RFG Advisory, LLC filed their most recent 13F report on Jun 30, 2025 disclosing 889 equity positions with a total 13F market value of $4B. The fund increased holdings in Ishares TR, Nvidia Corporation, Goldman Sachs Etf TR among other positions. RFG Advisory, LLC reduced exposure to Invesco Exchange Traded FD T, SPDR Series Trust, Fidelity Merrimack STR TR among others.
Top Holdings
Equity Positions (889)
| Ticker | Security | Weight | Market Value | Shares | Avg Cost | Price | Change (QoQ) |
|---|---|---|---|---|---|---|---|
P PRF | INVESCO EXCHANGE TRADED FD T | 1.87% | $79.8M | 1,887,406 | $32.63 | $42.27 | -$197.5M |
S SPYG | SPDR SERIES TRUST | 1.86% | $79.0M | 829,241 | $57.80 | $95.32 | -$157.8M |
B BND | VANGUARD BD INDEX FDS | 1.69% | $72.0M | 978,037 | $71.99 | $73.63 | -$155.7M |
F FBND | FIDELITY MERRIMACK STR TR | 1.41% | $60.0M | 1,312,340 | $45.13 | $45.75 | -$156.9M |
B BIL | SPDR SERIES TRUST | 1.19% | $50.8M | 553,363 | $91.62 | $91.73 | -$2.9M |
Industry Allocation
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