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Keel Point, LLC

CIK:0001386935
Investment Adviser
$3B AUM
514 holdings
Huntsville, AL, United States
Founded:2003
80 employees
Latest filing:Jun 30, 2025

Keel Point, LLC is an SEC-registered investment adviser firm founded in 2003 and headquartered in Huntsville, Alabama. It is an independent wealth advisory firm serving individuals, multi-generational families, and institutions with a suite of tailored services including holistic wealth management, family office solutions, institutional asset management, and employee benefits consulting. The firm emphasizes a collaborative and planning-based approach to support complex and sophisticated financial needs, focused on long-term client relationships and custom strategies. Keel Point employs between 51-200 professionals and supports both advisors and clients with technology and comprehensive services.

Investment Strategy

Keel Point's strategy is based on providing individualized, strategy-driven solutions rather than one-size-fits-all models. The firm offers personal wealth management, family office services, and institutional asset management through holistic planning, risk management, and access to alternative asset classes. Their approach combines financial advisory services with sophisticated investment management, including OCIO (Outsourced Chief Investment Officer) solutions and investment consulting, tailored for complex family and institutional needs.

Top Buys
N
NFLXNETFLIX INC
+$26.1M
V
VOOVANGUARD INDEX FDS
+$25.2M
V
VEAVANGUARD TAX-MANAGED FDS
+$14.0M
N
NVDANVIDIA CORPORATION
+$11.9M
M
MSFTMICROSOFT CORP
+$9.2M
Top Sells
S
SPYSPDR S&P 500 ETF TR
-$5.9M
G
GLDSPDR GOLD TR
-$1.2M
U
UNHUNITEDHEALTH GROUP INC
-$1.1M
X
XLISELECT SECTOR SPDR TR
-$876.0K
C
CHKPCHECK POINT SOFTWARE TECH LT
-$610.2K

Top Holdings

V
VOOVANGUARD INDEX FDS
+15.3%$231.0M
N
NFLXNETFLIX INC
+5.9%$88.8M
S
SPYSPDR S&P 500 ETF TR
+4.4%$66.7M
V
VEAVANGUARD TAX-MANAGED FDS
+3.4%$51.5M
I
IWBISHARES TR
+2.8%$42.2M

Equity Positions (509)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
V
VOO
VANGUARD INDEX FDS15.28%$231.0M406,720$378.47$568.03+$25.2M
N
NFLX
NETFLIX INC5.87%$88.8M66,346$659.23$1339.13+$26.1M
S
SPY
SPDR S&P 500 ETF TR4.41%$66.7M107,912$429.72$617.85-$5.9M
V
VEA
VANGUARD TAX-MANAGED FDS3.40%$51.5M902,998$47.92$57.01+$14.0M
I
IWB
ISHARES TR2.79%$42.2M124,251$186.96$339.57+$3.9M

Options Positions (2)

TickerSecurityActionTypeNotional ValueContractsUnderlying PricePremium PaidChange (Contracts)Change (Value)
S
SPY
SPDR S&P 500 ETF TRSold
Call
$1.1M150$617.85$578.32-53+$307.3K
S
SPY
SPDR S&P 500 ETF TRBought
Put
$148.6K113$617.85$583.19+46-$156.2K

Industry Allocation

SERVICES-VIDEO TAPE RENTAL
+5.9%
SERVICES-PREPACKAGED SOFTWARE
+3.8%
SEMICONDUCTORS & RELATED DEVICES
+2.7%
SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC.
+2.4%
SERVICES-BUSINESS SERVICES, NEC
+2.4%