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Welch Group, LLC
The Welch Group, LLC is a fee-only SEC-registered investment adviser and financial planning firm headquartered in Birmingham, Alabama. Founded in 1998 by Stewart H. Welch III, the firm serves clients locally, regionally, and nationwide, including individuals (both high net worth and other), pension and profit sharing plans, trusts, and business entities. With approximately 25 employees, Welch Group manages billions in client assets and provides both investment management and comprehensive financial planning services, typically with a $3 million asset minimum for new relationships.
Investment Strategy
The Welch Group designs personalized investment portfolios based on each client's unique objectives and financial circumstances. The firm offers ongoing discretionary portfolio management and financial planning services on a fee-only basis. Investment strategies are tailored after establishing each client's objectives, emphasizing asset allocation and broad diversification. The Welch Group’s advisory process includes continual supervision and adjustments as necessary to ensure alignment with client goals. The firm generally recommends Charles Schwab & Co. as the primary custodian for client accounts and provides holistic financial planning, integrating investment advice with broader financial and estate planning needs.
Latest 13F Filing Activity
Welch Group, LLC filed their most recent 13F report on Sep 30, 2025 disclosing 294 equity positions and 1 options positions with a total 13F market value of $3B. The fund increased holdings in Apple Inc., Abbvie Inc., Johnson & Johnson among other positions. Welch Group, LLC reduced exposure to Paychex Inc., Colgate Palmolive Co., Texas Instrs Inc. among others.
Top Holdings
Equity Positions (294)
| Ticker | Security | Weight | Market Value | Shares | Avg Cost | Price | Change (QoQ) |
|---|---|---|---|---|---|---|---|
M MSFT | MICROSOFT CORP | 4.19% | $107.2M | 207,049 | $103.48 | $517.95 | +$5.3M |
A AAPL | APPLE INC | 3.76% | $96.3M | 378,099 | $88.63 | $254.63 | +$19.3M |
J JPM | JPMORGAN CHASE & CO. | 3.51% | $90.0M | 285,172 | $128.28 | $315.43 | +$7.2M |
R RTX | RTX CORPORATION | 3.38% | $86.7M | 518,150 | $66.80 | $167.33 | +$10.6M |
A ABBV | ABBVIE INC | 3.35% | $85.8M | 370,508 | $68.77 | $231.54 | +$17.6M |
Options Positions (1)
| Ticker | Security | Action | Type | Notional Value | Contracts | Underlying Price | Premium Paid | Change (Contracts) | Change (Value) |
|---|---|---|---|---|---|---|---|---|---|
V V | VISA INC | — | Put | $682.8K | 20 | $341.38 | $355.05 | 0 | -$27.3K |
Industry Allocation
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