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RFG Holdings, Inc.

CIK:0001845210
Investment Adviser
$3B AUM
61 holdings
Birmingham, AL, United States
Founded:2003
40 employees
Latest filing:Sep 30, 2025

RFG Holdings, Inc., headquartered in Birmingham, Alabama, is a full-service investment adviser and registered investment advisory (RIA) holding company. It operates primarily through its subsidiaries including RFG Wealth Advisory and Robinson Financial Group, offering wealth management, financial planning, and investment management services to individuals, families, and institutions. The firm was founded in 2003 and employs approximately 20 to 50 people, serving clients across the United States.

Investment Strategy

RFG Holdings, Inc. offers comprehensive wealth management solutions centered on goal-based financial planning, asset allocation, tailored investment strategies, and risk management. The firm uses a combination of active and passive investment approaches, with emphasis on diversified portfolio construction aimed at long-term growth and capital preservation for high-net-worth individuals, families, and corporate clients.

Latest 13F Filing Activity

RFG Holdings, Inc. filed their most recent 13F report on Sep 30, 2025 disclosing 61 equity positions with a total 13F market value of $388M. The fund increased holdings in Vanguard Index FDS, PIMCO Etf TR, Invesco QQQ TR among other positions. RFG Holdings, Inc. reduced exposure to PIMCO Etf TR, Intel Corp., Intuit among others.

Top Buys
V
VOOVANGUARD INDEX FDS
+$10.5M
P
PYLDPIMCO ETF TR
+$5.0M
Q
QQQINVESCO QQQ TR
+$4.9M
V
VOOGVANGUARD ADMIRAL FDS INC
+$2.4M
B
BKLNINVESCO EXCH TRADED FD TR II
+$2.3M
Top Sells
M
MINTPIMCO ETF TR
-$1.7M
I
INTCINTEL CORP
-$1.3M
I
INTUINTUIT
-$293.6K
V
VDEVANGUARD WORLD FD
-$261.4K
P
PGFINVESCO EXCHANGE TRADED FD T
-$261.2K

Top Holdings

V
VOOVANGUARD INDEX FDS
+28.1%$108.9M
Q
QQQINVESCO QQQ TR
+13.0%$50.3M
B
BKLNINVESCO EXCH TRADED FD TR II
+10.1%$39.3M
P
PYLDPIMCO ETF TR
+7.8%$30.2M
S
SPHYSPDR SERIES TRUST
+6.5%$25.3M

Equity Positions (61)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
VANGUARD INDEX FDS28.09%$108.9M177,777$411.84$612.38+$10.5M
INVESCO QQQ TR12.97%$50.3M83,741$370.24$600.37+$4.9M
INVESCO EXCH TRADED FD TR II10.15%$39.3M1,878,718$20.99$20.93+$2.3M
PIMCO ETF TR7.79%$30.2M1,124,872$26.24$26.84+$5.0M
SPDR SERIES TRUST6.52%$25.3M1,054,804$23.14$23.94+$486.9K

Industry Allocation

SERVICES-PREPACKAGED SOFTWARE
+3.2%
SEMICONDUCTORS & RELATED DEVICES
+2.6%
SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC.
+2.0%
ELECTRONIC COMPUTERS
+1.0%
SECURITY BROKERS, DEALERS & FLOTATION COMPANIES
+0.9%