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RFG Holdings, Inc.

CIK:0001845210
Investment Adviser
$3B AUM
61 holdings
Birmingham, AL, United States
Founded:2003
40 employees
Latest filing:Sep 30, 2025

RFG Holdings, Inc., headquartered in Birmingham, Alabama, is a full-service investment adviser and registered investment advisory (RIA) holding company. It operates primarily through its subsidiaries including RFG Wealth Advisory and Robinson Financial Group, offering wealth management, financial planning, and investment management services to individuals, families, and institutions. The firm was founded in 2003 and employs approximately 20 to 50 people, serving clients across the United States.

Investment Strategy

RFG Holdings, Inc. offers comprehensive wealth management solutions centered on goal-based financial planning, asset allocation, tailored investment strategies, and risk management. The firm uses a combination of active and passive investment approaches, with emphasis on diversified portfolio construction aimed at long-term growth and capital preservation for high-net-worth individuals, families, and corporate clients.

Top Buys
V
VOOVANGUARD INDEX FDS
+$10.5M
P
PYLDPIMCO ETF TR
+$5.0M
Q
QQQINVESCO QQQ TR
+$4.9M
V
VOOGVANGUARD ADMIRAL FDS INC
+$2.4M
B
BKLNINVESCO EXCH TRADED FD TR II
+$2.3M
Top Sells
M
MINTPIMCO ETF TR
-$1.7M
I
INTCINTEL CORP
-$1.3M
I
INTUINTUIT
-$293.6K
V
VDEVANGUARD WORLD FD
-$261.4K
P
PGFINVESCO EXCHANGE TRADED FD T
-$261.2K

Top Holdings

V
VOOVANGUARD INDEX FDS
+28.1%$108.9M
Q
QQQINVESCO QQQ TR
+13.0%$50.3M
B
BKLNINVESCO EXCH TRADED FD TR II
+10.1%$39.3M
P
PYLDPIMCO ETF TR
+7.8%$30.2M
S
SPHYSPDR SERIES TRUST
+6.5%$25.3M

Equity Positions (61)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
V
VOO
VANGUARD INDEX FDS28.09%$108.9M177,777$411.84$612.38+$10.5M
Q
QQQ
INVESCO QQQ TR12.97%$50.3M83,741$370.24$600.37+$4.9M
B
BKLN
INVESCO EXCH TRADED FD TR II10.15%$39.3M1,878,718$20.99$20.93+$2.3M
P
PYLD
PIMCO ETF TR7.79%$30.2M1,124,872$26.24$26.84+$5.0M
S
SPHY
SPDR SERIES TRUST6.52%$25.3M1,054,804$23.14$23.94+$486.9K

Industry Allocation

SERVICES-PREPACKAGED SOFTWARE
+3.2%
SEMICONDUCTORS & RELATED DEVICES
+2.6%
SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC.
+2.0%
ELECTRONIC COMPUTERS
+1.0%
SECURITY BROKERS, DEALERS & FLOTATION COMPANIES
+0.9%