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Sherrill & Hutchins Financial Advisory, Inc.

CIK:0002005607
Investment Adviser
$566M AUM
12 holdings
Atlanta, GA, US
Founded:1990
8 employees
Latest filing:Sep 30, 2025

Sherrill & Hutchins Financial Advisory, Inc is an independent Registered Investment Adviser (RIA) founded and headquartered in Atlanta, Georgia. It manages over half a billion dollars in assets and provides comprehensive wealth management and investment advisory services primarily to individuals, both high net worth and others, as well as pension and charitable organizations. With approximately 8 employees, the firm offers tailored advice focusing on long-term client interests.

Investment Strategy

Sherrill & Hutchins Financial Advisory, Inc offers personalized, discretionary portfolio management services, primarily for individual clients. The firm constructs broadly diversified portfolios emphasizing long-term growth and risk management, with allocations to core stock and bond ETFs, index funds, and select equities. Its philosophy centers on asset allocation, diversification, and consistent rebalancing across U.S. equity, fixed income, and value-oriented holdings such as Vanguard, Fidelity, Schwab ETFs, as well as key stock positions in firms like Tesla, Johnson & Johnson, and Home Depot. The firm incorporates client objectives, risk tolerance, and time horizons into all investment decisions.

Top Buys
V
VONEVANGUARD SCOTTSDALE FDS
+$2.8M
A
AVUVAMERICAN CENTY ETF TR
+$2.3M
F
FLQMFRANKLIN TEMPLETON ETF TR
+$2.3M
F
FBNDFIDELITY MERRIMACK STR TR
+$1.2M
S
SCHKSCHWAB STRATEGIC TR
+$384.7K
Top Sells
F
FLQMFRANKLIN TEMPLETON ETF TR
+$2.3M
F
FBNDFIDELITY MERRIMACK STR TR
+$1.2M
S
SCHKSCHWAB STRATEGIC TR
+$384.7K
T
TSLATESLA INC
+$192.5K
J
JNJJOHNSON & JOHNSON
+$70.6K

Top Holdings

V
VONEVANGUARD SCOTTSDALE FDS
+35.6%$49.1M
F
FBNDFIDELITY MERRIMACK STR TR
+29.5%$40.7M
A
AVUVAMERICAN CENTY ETF TR
+22.5%$31.1M
F
FLQMFRANKLIN TEMPLETON ETF TR
+8.5%$11.7M
S
SCHKSCHWAB STRATEGIC TR
+1.1%$1.5M

Equity Positions (12)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
V
VONE
VANGUARD SCOTTSDALE FDS35.58%$49.1M162,469$218.23$302.35+$2.8M
F
FBND
FIDELITY MERRIMACK STR TR29.47%$40.7M879,774$45.91$46.24+$1.2M
A
AVUV
AMERICAN CENTY ETF TR22.52%$31.1M312,304$89.80$99.53+$2.3M
F
FLQM
FRANKLIN TEMPLETON ETF TR8.49%$11.7M207,631$53.90$56.45+$2.3M
S
SCHK
SCHWAB STRATEGIC TR1.07%$1.5M46,033$24.88$32.12+$384.7K

Industry Allocation

STATE COMMERCIAL BANKS
+0.5%
RETAIL-LUMBER & OTHER BUILDING MATERIALS DEALERS
+0.5%
MOTOR VEHICLES & PASSENGER CAR BODIES
+0.5%
PHARMACEUTICAL PREPARATIONS
+0.3%
ACCIDENT & HEALTH INSURANCE
+0.2%