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Sherrill & Hutchins Financial Advisory, Inc.

CIK:0002005607
Investment Adviser
$566M AUM
12 holdings
Atlanta, GA, US
Founded:1990
8 employees
Latest filing:Sep 30, 2025

Sherrill & Hutchins Financial Advisory, Inc is an independent Registered Investment Adviser (RIA) founded and headquartered in Atlanta, Georgia. It manages over half a billion dollars in assets and provides comprehensive wealth management and investment advisory services primarily to individuals, both high net worth and others, as well as pension and charitable organizations. With approximately 8 employees, the firm offers tailored advice focusing on long-term client interests.

Investment Strategy

Sherrill & Hutchins Financial Advisory, Inc offers personalized, discretionary portfolio management services, primarily for individual clients. The firm constructs broadly diversified portfolios emphasizing long-term growth and risk management, with allocations to core stock and bond ETFs, index funds, and select equities. Its philosophy centers on asset allocation, diversification, and consistent rebalancing across U.S. equity, fixed income, and value-oriented holdings such as Vanguard, Fidelity, Schwab ETFs, as well as key stock positions in firms like Tesla, Johnson & Johnson, and Home Depot. The firm incorporates client objectives, risk tolerance, and time horizons into all investment decisions.

Latest 13F Filing Activity

Sherrill & Hutchins Financial Advisory, Inc. filed their most recent 13F report on Sep 30, 2025 disclosing 12 equity positions with a total 13F market value of $138M. The fund increased holdings in Vanguard Scottsdale FDS, American Centy Etf TR, Franklin Templeton Etf TR among other positions. Sherrill & Hutchins Financial Advisory, Inc. reduced exposure to Metrocity Bankshares Inc., Aflac Inc., Invesco Exchange Traded FD T among others.

Top Buys
V
VONEVANGUARD SCOTTSDALE FDS
+$2.8M
A
AVUVAMERICAN CENTY ETF TR
+$2.3M
F
FLQMFRANKLIN TEMPLETON ETF TR
+$2.3M
F
FBNDFIDELITY MERRIMACK STR TR
+$1.2M
S
SCHKSCHWAB STRATEGIC TR
+$384.7K
Top Sells
F
FLQMFRANKLIN TEMPLETON ETF TR
+$2.3M
F
FBNDFIDELITY MERRIMACK STR TR
+$1.2M
S
SCHKSCHWAB STRATEGIC TR
+$384.7K
T
TSLATESLA INC
+$192.5K
J
JNJJOHNSON & JOHNSON
+$70.6K

Top Holdings

V
VONEVANGUARD SCOTTSDALE FDS
+35.6%$49.1M
F
FBNDFIDELITY MERRIMACK STR TR
+29.5%$40.7M
A
AVUVAMERICAN CENTY ETF TR
+22.5%$31.1M
F
FLQMFRANKLIN TEMPLETON ETF TR
+8.5%$11.7M
S
SCHKSCHWAB STRATEGIC TR
+1.1%$1.5M

Equity Positions (12)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
VANGUARD SCOTTSDALE FDS35.58%$49.1M162,469$218.23$302.35+$2.8M
FIDELITY MERRIMACK STR TR29.47%$40.7M879,774$45.91$46.24+$1.2M
AMERICAN CENTY ETF TR22.52%$31.1M312,304$89.80$99.53+$2.3M
FRANKLIN TEMPLETON ETF TR8.49%$11.7M207,631$53.90$56.45+$2.3M
SCHWAB STRATEGIC TR1.07%$1.5M46,033$24.88$32.12+$384.7K

Industry Allocation

STATE COMMERCIAL BANKS
+0.5%
RETAIL-LUMBER & OTHER BUILDING MATERIALS DEALERS
+0.5%
MOTOR VEHICLES & PASSENGER CAR BODIES
+0.5%
PHARMACEUTICAL PREPARATIONS
+0.3%
ACCIDENT & HEALTH INSURANCE
+0.2%