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Unconventional Investor, LLC

CIK:0001910387
Investment Adviser
$181M AUM
40 holdings
Portsmouth, NH, United States
Founded:2022
Latest filing:Jun 30, 2025

UNCONVENTIONAL INVESTOR, LLC is an investment management firm based in Portsmouth, New Hampshire, United States. According to SEC filings, the firm manages assets primarily through public equity markets. It specializes in holding diversified portfolios utilizing ETFs and blue-chip stocks like Vanguard Total Stock Market ETF, Berkshire Hathaway, and S&P 500 ETF. The firm has been active in filing 13F portfolio disclosures since at least 2022. Further details regarding the founding year, street address, postal code, and employee count are not publicly disclosed.

Investment Strategy

Unconventional Investor, LLC employs a diversified, long-only investment strategy with a focus on broad market ETFs (such as VTI and VOO), sector ETFs, international developed markets, and large-cap stocks including Berkshire Hathaway. Its strategy appears driven by passive index exposure and tactical asset allocation, with its top five holdings representing over 80% of the portfolio. The firm regularly rebalances its portfolio between US and international equities, REITs, utilities, and major tech stocks, suggesting a philosophy centered on core asset diversification and relative value.

Top Buys
V
VTITotal Stock Market ETF
+$4.8M
I
IDEVISHARES CORE MSCI INTRL DVLP MKT ETF
+$2.7M
V
VOOVanguard S&P 500 ETF
+$1.8M
V
VEAVanguard FTSE Developed Markets ETF
+$1.3M
I
INDAISHARES MSCI INDIA ETF
+$825.7K
Top Sells
B
BRK-BBerkshire Hathaway; Class B
-$2.8M
V
VGSHVANGUARD SHORT TERM TREASURY ETF
-$298.0K
O
ONTOONTO INNOVATION INC
-$203.4K
A
AAPLApple
-$130.6K
S
SKYYFIRST TRUST CLOUD COMPUTING ETF
-$93.2K

Top Holdings

V
VTITotal Stock Market ETF
+34.3%$62.1M
B
BRK-BBerkshire Hathaway; Class B
+14.9%$27.0M
V
VOOVanguard S&P 500 ETF
+14.1%$25.5M
V
VPUVanguard Utilities ETF
+8.1%$14.6M
V
VEAVanguard FTSE Developed Markets ETF
+7.3%$13.2M

Equity Positions (38)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
V
VTI
Total Stock Market ETF34.31%$62.1M204,206$234.77$303.93+$4.8M
B
BRK-B
Berkshire Hathaway; Class B14.94%$27.0M55,620$271.47$485.77-$2.8M
V
VOO
Vanguard S&P 500 ETF14.11%$25.5M44,930$434.23$568.03+$1.8M
V
VPU
Vanguard Utilities ETF8.06%$14.6M82,619$153.85$176.51+$359.3K
V
VEA
Vanguard FTSE Developed Markets ETF7.28%$13.2M230,946$48.92$57.01+$1.3M

Industry Allocation

FIRE, MARINE & CASUALTY INSURANCE
+14.9%
SEMICONDUCTORS & RELATED DEVICES
+1.0%
COMMODITY CONTRACTS BROKERS & DEALERS
+0.6%
ELECTRONIC COMPUTERS
+0.5%
RETAIL-VARIETY STORES
+0.3%