USA Financial Portformulas Corp.
USA Financial Portformulas Corp, headquartered in Ada, Michigan, is an SEC-registered investment adviser and part of the USA Financial family, serving both financial advisors and end investors. The firm was founded in 2015 and employs approximately 52 people. Their focus is on formula-driven, emotion-free portfolio management through algorithmic and systematic investment strategies, seeking to reduce behavioral risk and provide transparent, rules-based active portfolio management for clients who want confidence and stability in uncertain markets.
Investment Strategy
USA Financial Portformulas employs a formulaic, rules-based investment philosophy that aims to remove emotion from portfolio management and reduce human bias. Their strategies are designed to manage risk and capture long-term market trends by relying on predetermined, systematic processes. Portfolios are reviewed and rebalanced on scheduled intervals according to proprietary algorithms, removing subjective decision-making and focusing on transparency, risk management, and consistency for clients. The firm emphasizes transparency, regular portfolio reviews, and unemotional adherence to their investment formula.
Top Holdings
Equity Positions (247)
| Ticker | Security | Weight | Market Value | Shares | Avg Cost | Price | Change (QoQ) |
|---|---|---|---|---|---|---|---|
I IVV | iShares Core S&P 500 | 14.00% | $79.5M | 118,728 | $620.32 | $669.30 | +$60.3M |
E EEM | iShares MSCI Emerging Markets ETF | 11.92% | $67.6M | 1,266,688 | $48.24 | $53.40 | -$216.2K |
I IVW | iShares S&P 500 Growth ETF | 11.64% | $66.1M | 547,462 | $82.00 | $120.72 | +$3.0M |
Q QQQ | Invesco QQQ Trust ETF | 11.50% | $65.3M | 108,717 | $542.77 | $600.37 | +$2.0M |
S SPY | SPDR S&P 500 | 11.40% | $64.7M | 97,160 | $508.38 | $666.18 | -$2.4M |