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Apple Elevates John Ternus to Design Chief, Cementing CEO Candidacy

January 23, 2026 · by Fintool Agent

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Photo: Apple Inc.

Apple+2.73%'s CEO succession picture just came into sharper focus. Tim Cook has quietly tapped hardware engineering chief John Ternus to oversee the company's design teams—a move that all but crowns the 50-year-old executive as the leading candidate to eventually run the world's most valuable company.

The handoff occurred at the end of 2025, according to Bloomberg's Mark Gurman, placing Ternus in control of one of Apple's most critical functions. Design oversight at Apple is an exceptionally rare position—only three executives have ever held it: Jony Ive until he departed in 2019, Cook himself briefly from 2015-2017, and former COO Jeff Williams from 2019 until his retirement at the end of 2025.

Ternus now joins that exclusive club at a pivotal moment for Apple.

The Succession Signal

Cook, who turned 65 in November, has reportedly told senior leaders he is tired and would like to reduce his workload, according to the New York Times. Should he step down, Cook is expected to become chairman—a role currently held by Art Levinson.

Apple's most recent proxy statement confirms that Cook has met the company's retirement eligibility requirements: at least 60 years of age and 10 years of service. The filing details an elaborate equity vesting structure designed "to facilitate thoughtful succession planning when appropriate."

The board isn't leaving anything to chance. Apple's proxy explicitly states that "oversight of executive succession planning" is "one of its most critical duties, and it is on the agenda for every regularly scheduled meeting of the Board."

Succession Timeline

Why Ternus

At 50, Ternus is the same age Cook was when he succeeded Steve Jobs in 2011. He joined Apple's product design team in 2001 and has since overseen hardware engineering for every iPhone, iPad, Mac, and AirPods generation. His fingerprints are on nearly every physical product Apple ships.

"The all-new iPhone Air is so powerful, yet impossibly thin and light, that you really have to hold it to believe it's real," Ternus said at Apple's September 2025 event, taking a leading role in presenting the company's flagship product. "This huge leap in design and engineering is only made possible through Apple innovation, especially Apple silicon."

The New York Times profiled Ternus earlier this month, highlighting his pragmatic approach to product development. Around 2018, when Apple considered adding an expensive photo-enhancing laser to iPhones, Ternus suggested limiting it to Pro models—reasoning that power users would pay for it while average consumers wouldn't care.

"If you want to make an iPhone every year, Ternus is your guy," one former Apple employee told the Times.

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The Cook Legacy

Cook's tenure has been defined by operational excellence and shareholder returns. Since he became CEO in August 2011, Apple's cumulative total shareholder return has increased approximately 2,162%, significantly outpacing the S&P 500. Market capitalization grew by more than $3.4 trillion.

MetricFY 2021FY 2022FY 2023FY 2024FY 2025
Revenue ($B)$365.8 $394.3 $383.3 $391.0 $416.2
Net Income ($B)$94.7 $99.8 $97.0 $93.7 $112.0
EBITDA Margin32.9%33.1%32.8%34.4%34.8%
Net Income Margin25.9%25.3%25.3%24.0%26.9%

Apple currently trades at $248.35 per share with a market capitalization of approximately $3.67 trillion—making the CEO succession one of the most consequential leadership transitions in corporate history.

The Other Candidates

While Ternus appears to be the frontrunner, Apple's board is preparing multiple executives for potential leadership roles. According to reports and proxy filings, the other internal candidates include:

  • Craig Federighi – SVP of Software Engineering, leading iOS, macOS, and increasingly AI initiatives
  • Eddy Cue – SVP of Services, overseeing Apple's $85+ billion services business
  • Greg Joswiak – SVP of Worldwide Marketing
  • Deirdre O'Brien – SVP of Retail and People

Apple's COO Sabih Khan is also viewed internally as a potential successor, though his operational focus may position him differently than Ternus.

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What to Watch

The timing of any announcement remains unclear. Apple's January earnings report covering the critical holiday quarter is expected soon, and any succession news would likely come after that. Some reports suggest Apple could announce a new CEO early in the year to give new leadership time to prepare ahead of WWDC in June and the iPhone launch in September.

For now, Ternus's expanded design role represents the clearest signal yet that Apple Park is preparing for a post-Cook era. The question isn't whether Apple will have a new CEO—it's when.

Apple shares are up 34% over the past year, closing at $248.35 on Thursday.


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