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Ayata

Vice President and Equity Analyst at JPMorgan Chase & Co.

Ayata is a Vice President and Equity Analyst at JPMorgan Chase & Co., specializing in coverage of financial services firms such as Morgan Stanley, Goldman Sachs, and Citigroup. Known for data-driven investment insights, Ayata has achieved a track record of recommendation success rates above 60% on platforms like TipRanks, with positive returns on covered stocks in the past three years. Ayata began their career in financial analysis in 2016 at Deutsche Bank before joining JPMorgan Chase in 2020, where they focus on U.S. banking stocks. Holding FINRA Series 7 and Series 63 licenses, Ayata has received internal recognition for research accuracy and impactful client reports.

Ayata's questions to Sony Group (SONY) leadership

Question · Q2 2026

Ayata from JPMorgan Chase & Co. asked for a breakdown of the factors contributing to the 35% increase in games network service sales in dollar terms during Q2, specifically inquiring about the impact of price increases, subscriber growth, product mix shifts to higher tiers, and content acquisition efficiency. For INSS, Ayata asked about the impact of customers bringing forward component purchases in H1, the Q3 wafer input shift, and Sony's take on market conditions in the U.S. and Chinese smartphone markets, including risks and upsides.

Answer

Lin Tao, CFO, Corporate Executive Officer, identified price increases as the top contributor to network service sales growth, followed by increased subscribers/users and a product mix shift to higher tiers. Lin Tao also noted efficient content acquisition contributed to operating income improvement. For INSS, Lin Tao confirmed H1 sensor shipments exceeded expectations but kept the full-year forecast unchanged due to supply chain opaqueness. Lin Tao mentioned full capacity wafer import for Q3, with potential for sales increase, and sees North America offering bigger opportunities in the gradually recovering smartphone market, while refraining from specific customer details.

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