Question · Q4 2025
Bob Drbul asked about FIGS' international expansion, specifically learnings from new country launches like China and Korea in Q4 2025, planned changes for 2026, and any surprises encountered. He also inquired about customer receptivity to recent price adjustments and any observed pushback.
Answer
Trina Spear, Co-Founder and CEO, highlighted international as a bright spot with 55% growth, largely from existing markets, attributing success to the 'Go Deep, Go Broad' strategy and investments in brand and localization. She noted that new markets like Japan, Korea, and China exceeded expectations, with China quickly emerging as a top brand. Sarah Oughtred, CFO, explained that pricing actions were taken in January on core products, and while it's early, the full-year outlook assumes a modest net revenue benefit, incorporating some observed demand elasticity.
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