Question · Q3 2026
Bob Drbul asked about the segmentation strategy for footwear in a competitive market, specifically whether stabilization will be driven by increased penetration of 'better and best' products or by the 'good' level segment.
Answer
CEO Kevin Plank stated the focus is on concentrating growth at the 'better and best' levels, establishing clear segmentation, and leveraging core franchises like HeatGear and ColdGear. He emphasized driving higher average selling prices (ASPs) in footwear, aiming for a stronger platform with $100+ price points, and ensuring global continuity across product lines.
Ask follow-up questions
Fintool can predict
UAA's earnings beat/miss a week before the call


