Question · Q3 2026
Bob Drbul asked about the Michael Kors business, specifically the penetration of its signature product and the current trends associated with its signature offering.
Answer
Chairman and CEO John Idol explained that about two years ago, the company significantly reduced signature product, perhaps going too far. It now represents approximately 40% of sales and is expected to decrease slightly further, as leather, suede, and other materializations are currently stronger from a trend standpoint. He noted that signature product had historically reached as high as 50% of the business, including in ready-to-wear and footwear, where its presence has also decreased. He emphasized maintaining a balance and using data analytics to monitor consumer sentiment regarding the brand's signature elements.
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