Question · Q3 2026
Corey Tarlowe inquired about the major drivers of the substantial acceleration in business momentum since the flat Q1 start, and what changes are considered most 'sticky' for multi-year growth. He also followed up on what aspects of the new marketing campaigns have most resonated and amplified the branded strategy.
Answer
Jim Conroy (CEO) highlighted the strength of the merchandising team, amplifying the voices of marketing and store teams to drive traffic and improve the in-store environment. He noted the contemporized marketing message, tweaked merchandise mix, and aggressive outreach to younger customers as key, emphasizing the enduring power of the Ross brand.