Doug Creutz's questions to Take-Two Interactive Software Inc (TTWO) leadership • Q1 2026
Question
Doug Creutz of TD Cowen asked about the flat year-over-year advertising revenue, questioning if this signals a bottoming in the ad market or if it was due to game-specific factors.
Answer
Chairman and CEO Strauss Zelnick attributed the stabilization to a strategic shift in their mobile portfolio from hyper-casual to hybrid-casual games. He stated that this adjustment has established a new baseline from which the company hopes to grow its advertising business.