Question · Q3 2026
Doug Creutz asked about the equity market's reaction to AI fears and Strauss Zelnick's perspective on the threats and opportunities AI presents for Take-Two's business.
Answer
CEO Strauss Zelnick expressed enthusiasm for AI, noting that the video game business has always leveraged machine learning. He highlighted Take-Two's active embrace of generative AI with hundreds of pilots, seeing opportunities to drive efficiencies, reduce costs, and enhance creativity. He reiterated that AI aligns with Take-Two's strategy to be the most creative, innovative, and efficient entertainment company.
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