Edward Lewis's questions to Colgate-Palmolive Co (CL) leadership • Q4 2024
Question
Edward Lewis highlighted Europe's strong performance, with positive volume and price, and asked how much incremental marketing support went to the region and how that supports confidence in sustaining the growth.
Answer
CEO Noel Wallace praised Europe's 'terrific performance,' confirming balanced volume and price growth across all hubs. He attributed the success to strong RGM analytics, a robust innovation pipeline, and increased advertising. He noted that advertising-to-sales in the region was up approximately 220 basis points, which helped drive brand health and achieve record market shares, giving him confidence in the ability to sustain momentum.