Eleanor Smith's questions to LegalZoom.com Inc (LZ) leadership • Q1 2025
Question
Eleanor Smith asked for details on the drivers of the strong subscription unit growth and the strategy for integrating the recently acquired Formation Nation.
Answer
CEO Jeff Stibel attributed the subscription growth to a 'barbell strategy' focused on acquiring quality customers and bundling lower-end subscriptions to create an upsell path. COO & CFO Noel Watson noted that bundling forms and bookkeeping services into premium packages drove the unit count increase, though it pressured ARPU. Regarding Formation Nation, Stibel explained it allows LegalZoom to capture value-focused customers with a separate brand, enabling the core LegalZoom brand to concentrate on premium offerings.