Question · Q4 2025
Eleanor Smith asked about early metrics and 2026 expectations for the concierge product, and the likelihood of increasing customer acquisition marketing given the strong business formation environment.
Answer
Jeffrey Stibel, Chairman and Chief Executive Officer, noted encouraging early proof points for the concierge product, which are conservatively factored into 2026 expectations, and anticipates it becoming a significant growth driver. He also mentioned accelerating marketing spend earlier in the year to target high-value customers. Noel Watson, Chief Operating Officer and Chief Financial Officer, added that ARPU will be a key driver of subscription revenue growth due to a shift towards higher-value subscriptions, including concierge. Watson clarified that Q1 incremental marketing spend is primarily for brand, with full-year CAM spend expected to grow slightly faster than revenue, and marketing is performance-based.
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