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    Hans Greimel

    Research Analyst at Automotive News

    Hans Greimel is the Asia Editor at Automotive News, specializing in coverage of Japanese, Korean, and broader Asian automakers and suppliers. Based in Tokyo, he has reported extensively on major industry players including Toyota, Honda, Nissan, Hyundai, and their supply chains, building a reputation for incisive reporting but does not have publicly listed performance metrics or investor rankings typical for financial analysts. Greimel began his journalism career at The Associated Press, where he was promoted to news editor of AP’s Seoul bureau and briefly worked at Bloomberg News in Tokyo before joining Automotive News in August 2007. He holds a bachelor's degree in political science and philosophy from the University of Michigan and a master's in international affairs from Columbia University but does not hold FINRA registrations or securities licenses.

    Hans Greimel's questions to HONDA MOTOR CO (HMC) leadership

    Hans Greimel's questions to HONDA MOTOR CO (HMC) leadership • Q1 2026

    Question

    Hans Greimel from Automotive News requested confirmation on the scale of U.S. price hikes, a breakdown of U.S. EV losses for Q1 and the full year, and if these factors alter the rollout timeline for the Honda Zero series EVs.

    Answer

    An executive, likely CFO Eiji Fujimura, refrained from giving specific price hike details due to strategic sensitivity but clarified they are part of normal annual increases. For EV losses, he estimated approximately JPY 250 billion in non-recurring losses for the fiscal year, stemming from model development write-offs and provisions. He added that due to the IRA subsidy impact and a cooling market, the company is not overly optimistic but is still preparing to launch the Zero series next term as planned.

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    Hans Greimel's questions to HONDA MOTOR CO (HMC) leadership • Q1 2026

    Question

    Hans Greimel from Automotive News sought confirmation on future US price hikes, a breakdown of US EV losses, and whether these factors would alter the rollout timeline for the Honda Zero series EVs.

    Answer

    CFO Eiji Fujimura declined to give specifics on future price hikes, calling them strategically sensitive. He estimated about JPY 250 billion in non-recurring EV losses for the year but could not provide a quarterly breakdown. He conceded that due to market cooling and IRA subsidy changes, the outlook is less optimistic, but the plan remains to launch the Zero series next term.

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    Hans Greimel's questions to HONDA MOTOR CO (HMC) leadership • Q1 2026

    Question

    Asked for confirmation on future US price hikes, a detailed breakdown of US EV losses for the quarter and full year, and whether these factors impact the rollout strategy or timeline for the Zero series EVs.

    Answer

    The company declined to give specifics on future price hikes, calling them strategically sensitive. They provided a high-level breakdown of the full-year EV loss forecast (approx. JPY 250B in non-recurring losses) but not a quarterly one. They acknowledged the challenging market for EVs but stated the plan to launch the Zero series next term remains, though they are 'not very optimistic' about the current environment.

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