Hans Greimel's questions to Honda Motor Co Ltd (HMC) leadership • Q1 2026
Question
Hans Greimel from Automotive News requested confirmation on the scale of U.S. price hikes, a breakdown of U.S. EV losses for Q1 and the full year, and if these factors alter the rollout timeline for the Honda Zero series EVs.
Answer
An executive, likely CFO Eiji Fujimura, refrained from giving specific price hike details due to strategic sensitivity but clarified they are part of normal annual increases. For EV losses, he estimated approximately JPY 250 billion in non-recurring losses for the fiscal year, stemming from model development write-offs and provisions. He added that due to the IRA subsidy impact and a cooling market, the company is not overly optimistic but is still preparing to launch the Zero series next term as planned.