Iwato san's questions to Sony Group Corp (SONY) leadership • Q1 2025
Question
Iwato san from Nikkei Business asked about the expected timeline for seeing performance results from the partnerships with Bandai Namco and Kadokawa, and what specific changes can be expected from these collaborations now that investments have been made.
Answer
A Sony executive explained that the investment in Bandai Namco will allow for deeper and wider collaboration in areas like co-creating IP and leveraging Sony's technology in Bandai Namco's venues. While the timeline is difficult to specify, some 'low-hanging fruits' from IP community building could be achieved within a year, with the overall collaboration being regularly assessed for returns.