Question · Q2 2024
Asked about the reasons for advertiser launch delays, the current state and future trend of the sales force, and the spending patterns of repeat customers.
Answer
Advertiser launch delays are attributed to internal brand logistics and creative processes to ensure a quality launch, rather than budget cuts or macroeconomic concerns. The sales force consists of about 8-10 sellers and was recently restructured to improve effectiveness and reduce the learning curve for new hires. Repeat customers tend to increase their spending as they progress from trial campaigns to multiple campaigns and ultimately to persistent, always-on virtual presences.