Question · Q2 2026
James Fawcett inquired about the behavior of consumers who come in through 0% promotions, specifically their engagement frequency and attraction to various Affirm products, including interest-bearing loans and the card.
Answer
Max Levchin, Founder and CEO, clarified that 0% offers are high-value and that a 0% first loan does not prevent consumers from taking interest-bearing loans. He noted that consumers using multiple Affirm services (POS, card, Affirm Anywhere) show increased engagement, transactions per user, and total spend.
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