Question · Q4 2025
Joe Stauff asked about Generosity investments and returns for FanDuel, specifically if iGaming yields higher returns and if those customers cross-promote to OSB, and how the Q3/Q4 Generosity approach was impacted.
Answer
CEO Peter Jackson clarified that Generosity was not deployed efficiently in Q4, especially during periods of very high margins, leading to customer confusion due to inconsistent deployment. He emphasized that bundling Generosity within a loyalty program, as successfully done in casino, helps customers better understand rewards, and the goal is to achieve more efficient and effective Generosity distribution.
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