Question · Q3 2026
Junya Ayada inquired about gaming engagement during the holiday season, specifically analyzing play time, spending, active users, and software/network revenue trends, and the factors influencing them. He also asked for Sony's view on the impact of AI on the entertainment industry, considering its potential effects on content creation, platforms, and production processes across music, games, and video.
Answer
Corporate Executive Officer and CFO Lin Tao described gaming engagement as transitioning well, attributing play time fluctuations primarily to the availability of hit games. She expressed optimism for large-scale titles launching next fiscal year. Regarding AI, Ms. Tao sees it as a positive long-term force for content creation, particularly in games and animation, but noted it's early to assess cost impacts. She emphasized Sony's strategy to promote AI use in production and be a disruptor rather than being disrupted.
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