Lorraine Maikis Hutchinson's questions to Signet Jewelers Ltd (SIG) leadership • Q4 2025
Question
Lorraine Maikis Hutchinson from Bank of America questioned the conservative full-year same-store sales guidance given the strong quarter-to-date performance, and asked about customer perception of lab-grown diamonds in engagement rings and the potential risk from falling prices.
Answer
COO & CFO Joan Hilson explained the prudent guidance reflects the dynamic consumer backdrop, despite positive Q1 trends in bridal recovery and AUR. CEO James Symancyk reframed the diamond strategy as defining specific roles for natural and lab-grown diamonds by brand to meet varied consumer needs. He emphasized a return to growth in natural diamond engagement and the importance of consumer education to build confidence.