Maggie Hoffman's questions to Reddit Inc (RDDT) leadership • Q2 2025
Question
Maggie Hoffman, on behalf of Doug Anmuth at JPMorgan Chase & Co., asked about the early learnings from testing 'Reddit Lite' internationally and the company's plans for a broader rollout.
Answer
CEO Steve Huffman explained that the key learning from the Reddit Lite test was that a simpler, cleaner user interface drives positive metric movement. Consequently, the strategy is not to launch a separate 'Lite' app but to incorporate these successful UI simplifications directly into the main Reddit application for all users globally.