Margaret Binstock's questions to Wendy's Co (WEN) leadership • Q1 2025
Question
Margaret Binstock asked for any early readings on the recently launched revamped Frosty platform, including Frosty Swirls and Fusions, and the opportunity it presents for driving awareness and traffic.
Answer
Kirk Tanner, President and CEO, reported that early results for the new Frosty platform are 'really good' and 'really encouraging.' He emphasized that when Wendy's gets the Frosty offering right, as it did with the Girl Scouts collaboration, it definitively drives traffic. He expressed high confidence that the platform will be a key differentiator and help the company win market share.