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    Okinada • Linde

    Okinada's questions to Honda Motor Co Ltd (HMC) leadership

    Okinada's questions to Honda Motor Co Ltd (HMC) leadership • Q1 2025

    Question

    Mr. Okinada of Linde plc inquired about the business outlook for the North American market amid rising interest rates and competitor incentives, and asked about any potential near-term synergies from the new partnership with Nissan and Mitsubishi.

    Answer

    Executive Eiji Fujimura stated that the North American business is performing on schedule, driven by strong hybrid vehicle demand. He emphasized that Honda maintains the industry's lowest incentive levels by tightly managing dealer inventory to a 30-day supply. He clarified that the Nissan/Mitsubishi partnership is not expected to yield financial impacts this term, as it remains in the MOU phase focused on future EV development.

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    Okinada's questions to Honda Motor Co Ltd (HMC) leadership • Q1 2025

    Question

    Okinada from Linde inquired about the business outlook for the North American market amid rising interest rates and incentives, and also asked about the expected timing for any positive impacts from the new partnership with Nissan and Mitsubishi.

    Answer

    Executive Eiji Fujimura stated that the North American business is performing on schedule, with strong hybrid sales (CR-V, Accord, Civic) driving results. He highlighted that Honda's disciplined 30-day inventory management keeps its incentive spending at the lowest levels in the industry. Regarding the partnership with Nissan and Mitsubishi, Fujimura clarified that no positive financial impact is expected in the current fiscal year, as the collaboration is still in the MOU phase, focusing on future EV models and software.

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