Question · Q3 2025
Omar Zoubi questioned why Roblox doesn't use advertising (ad networks) to attract users, especially given a potentially tough comparable year in 2026, relying instead on viral growth.
Answer
David Baszucki (CEO, Roblox) reiterated bullishness on market expansion and clarified that Roblox does thoughtfully complement viral growth with modest paid user acquisition. He highlighted a future opportunity to partner with creators on paid acquisition, sharing benefits to expand this initiative. Naveen Chopra (CFO, Roblox) added that organic growth remains the primary driver, but developer partnerships for content promotion are being explored.