Question · Q4 2025
Robert Moskow asked how Hershey forecasts the cumulative impact of multiple macro factors simultaneously, such as SNAP cuts, state waivers, GLP-1s, and elasticity from higher pricing, given the lack of historical precedence for such a combination. He also requested more specific examples of how Hershey plans to 'play offense' with retailers in states where SNAP waivers are being implemented.
Answer
SVP and CFO Steve Voskuil acknowledged the huge challenge of forecasting, explaining that small teams dig deep into each factor, gathering firsthand information (e.g., on-ground work with retailers for SNAP) to build risk-balanced models and run scenarios, while maintaining agility. CEO Kirk Tanner added that 'playing offense' involves driving insights around affordable price points, unique packages, and leveraging other channels like convenience and immediate consumption, working with customers on solutions as it's still early days for the waivers.
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