Question · Q4 2025
Robin Holby asked what is driving the faster payback period for newer cohorts, specifically the 2025 ones, and if it's due to more engaged customers or marketing strategies.
Answer
CEO Yoni Assia attributed the faster payback periods to constantly evolving marketing strategies that identify opportunities and target higher LTV cohorts. He noted a 23% year-over-year increase in the first-time deposit average amount for customers in 2025. CFO Meron Shani added that the marketing machine's flexibility allows it to quickly adapt to market trends, like gold or silver volatility, attracting more engaged customers and improving ROIs.
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