Seno

Seno from Mainichi Shimbun questioned the rationale behind introducing a relatively cheaper, Japanese-dedicated PlayStation 5 model in the latter half of its life cycle and its impact on financial results and market presence.

Answer

Corporate Executive Officer and CFO Lin Tao explained that the Japanese-dedicated PS5 model was introduced to enhance PlayStation's presence in the Japanese market. She noted its more affordable price was appreciated by publishers and users, leading to an uplift in sell-through after launch. Ms. Tao emphasized its strategic significance for the mid-to-long term, aiming to encourage more users and game development.

Seno asked about the reason for introducing a relatively cheaper, Japan-dedicated PS5 model in the latter half of the console's lifecycle and its impact on financial results and future strategy.

Answer

Lin Tao, Corporate Executive Officer and CFO, explained that the Japan model was introduced to enhance PlayStation's presence in the Japanese market, offering a more affordable price that was appreciated by publishers and users, leading to an uplift in sell-through. She emphasized its strategic significance for the mid to long term in the Japanese market, encouraging more game development.