Shovana Chowdhury's questions to Olaplex Holdings Inc (OLPX) leadership • Q2 2025
Question
Shovana Chowdhury of JPMorgan Chase & Co. asked for an update on the progress of the distributor rationalization process outside the U.S. and questioned the potential use of pricing as a tariff mitigation lever in the context of planned promotions.
Answer
CEO Amanda Baldwin confirmed that the company has moved from planning to execution on its international distributor reset but did not provide further detail. Regarding tariffs, both she and COO & CFO Catherine Dunleavy reiterated that exposure is minimal as over 95% of goods sold in the U.S. are manufactured there. Catherine Dunleavy clarified that while pricing could be a potential lever, it is not a current necessity given their limited exposure.