Question · Q4 2025
Steven Cahall from Wells Fargo asked for more detail on the 2026 outlook for self-pay net adds, particularly how the 'Companion subscriptions' initiative, which was additive in Q4 2025, might act as a drag in 2026. He also questioned if Companion subscriptions lead to trade-downs or are additive at the household level, and sought information on the go-to-market strategy with OEM dealers, its impact on churn, and associated Subscriber Acquisition Costs (SAC).
Answer
CEO Jennifer Witz clarified that Companion subscriptions launched earlier than anticipated in December, boosting Q4 2025 self-pay net adds, which in turn makes the 2026 guidance for 'modestly lower' net adds a timing effect. She emphasized that Companion subscriptions add value for loyal subscribers and position the company for future rate increases. For OEM dealers, Ms. Witz noted the expansion of their three-year subscription program to over 15 brands, expecting increased demand in new and used vehicles, which positively impacts churn and acquisition.
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