Question · Q3 2026
Steve Forbes asked for more insight into consumer app engagement and online sales penetration, specifically regarding the migration of consumers to dual-channel purchasing versus single-channel, and the drivers behind the mid-teens e-commerce growth.
Answer
President and CEO Kecia Steelman highlighted strong growth in both store and digital channels, with 80% of business still from stores. She noted app engagement grew to 65% from 63% last quarter, and e-commerce has seen three consecutive quarters of double-digit comp growth. This momentum is attributed to new capabilities launched in 2025, such as Split Cart, Replenish and Save, Wishlist, Venmo, and expanded ship-from-store locations, all enhancing the digital experience and personalization.
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