Question · Q3 2025
Steve Forbes inquired about the improvements in app engagement, particularly regarding the redesigned home screen and discovery feed, and how these learnings are informing product development plans for the next year to continue the return to GMS growth.
Answer
President and Chief Growth Officer Kruti Patel Goyal detailed the app's redesigned home screen and discovery feed, powered by new machine learning models, which have led to a meaningful uplift in engagement. CEO Josh Silverman added that app users visit five times more often and view three times more pages, enhancing personalization. CFO Lanny Baker noted that this data also powers owned media channels, improving outbound email and push notifications.