Question · Q2 2026
Taruno from NHK inquired about Sony's current market conditions, including consumer behaviors and activities in and outside Japan, particularly noting signs of slowing in the U.S. economy. Taruno also asked about Sony's strategy for growing content-related businesses, such as Demon Slayer and Kokuhou, given their recent success.
Answer
Lin Tao, CFO, Corporate Executive Officer, noted some stability in Japan and the U.S. but expressed caution regarding the U.S. economy's slowing signs and inflation, leading to a conservative business operation outlook for the latter half of the year. Regarding content, Lin Tao emphasized adapting successful IPs like Demon Slayer and Kokuhou into films and motion pictures, partnering with distributors, and expanding 360-degree utilization and merchandising, highlighting the cultural power of Japanese content in Hollywood.
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