Zhihan Ma's questions to DOLLAR GENERAL (DG) leadership • Q2 2025
Question
Zhihan Ma of Bernstein asked for a breakdown of the comp sales performance between macro-driven customer trade-in and company-specific operational improvements, and questioned what drivers would ensure sustainability.
Answer
CEO Todd Vasos attributed the balanced 2.8% comp to both factors, stating that operational improvements ('self-help') were crucial for retaining the new trade-in customers. For sustainability, he pointed to a strong value proposition, including a significant number of holiday items at $1, and a robust, digitized playbook for retaining new customers, which was successfully used after the Great Recession.