Sign in

Brett Keller

About Brett A. Keller

Independent director at Broadridge Financial Solutions since 2015; age 57 as of August 14, 2025. Currently CEO of priceline.com LLC (a subsidiary of Booking Holdings); previously COO (2015–2016) and CMO (2002–2015) at Priceline, VP/Director (1999–2002), and Director of online travel services at Cendant (1997–1999). Areas of board-relevant expertise include sales/marketing, technology, international business, financial literacy, and cybersecurity .

Past Roles

OrganizationRoleTenureCommittees/Impact
priceline.com LLCChief Executive OfficerSince 2026Leads online travel services strategy; subsidiary of Booking Holdings
priceline.com LLCChief Operating Officer2015–2016Operational leadership
priceline.com LLCChief Marketing Officer2002–2015Global branding, distribution, product development, data initiatives
PricelineVP/Director1999–2002Senior leadership
CendantDirector, Online Travel Services1997–1999Consumer services platform role

External Roles

OrganizationRoleTenureNotes
Tech:NYCBoard of DirectorsSince 2023Tech policy and advocacy
US Travel AssociationExecutive BoardSince 2025Industry body governance
BYU Marriott School of ManagementNational Advisory Council MemberN/AAdvisory capacity

Board Governance

  • Independence: Board determined Keller is independent under NYSE/SEC rules; all directors other than CEO Timothy Gokey are independent .
  • Committee memberships: Audit Committee and Compensation Committee member (not chair). Audit (8 meetings in 2025); Compensation (6 meetings in 2025) .
  • Attendance: Each incumbent director attended 100% of Board meetings and 99% of their Committee meetings in 2025; annual meeting attendance policy in place and all directors attended the 2024 annual meeting .
  • Board leadership: Independent Chairperson model; pending re-election, Eileen Murray serves as Chairperson, with regular executive sessions of independent directors at all scheduled Board/Committee meetings .
  • Election signal: Keller received 94,268,327 “FOR” votes, 1,564,068 “AGAINST”, 80,663 “ABSTAIN” (broker non-votes 7,782,880) at the Nov 13, 2025 annual meeting, indicating strong support .

Fixed Compensation

ComponentFY2025 AmountNotes
Fees Earned or Paid in Cash$125,000Quarterly cash retainer; directors may defer into DSUs
All Other Compensation$10,000Matching Gift Program (company match up to $10,000; increased to $15,000 effective July 2025)
Total Cash/Other$135,000FY2025 total

Program structure and governance:

  • FY2025 annual retainer increased by $20,000, split equally between cash and equity; equity retainer split evenly between DSUs and stock options; grants in November; DSUs and options vest at grant; cash paid quarterly .
  • Stockholder-approved cap on non-management director pay: $750,000 per fiscal year; program below this limit .
  • FW Cook serves as independent compensation consultant to the Compensation Committee; confirmed independent and with no conflicts of interest .

Performance Compensation

Equity ComponentFY2025 Grant-Date Fair ValueTerms/Alignment
Stock Awards (DSUs)$104,222Granted annually; fully vested upon grant; settle in Common Stock upon board departure; credited with dividend equivalents
Option Awards$104,352Exercise price = grant-date close; 10-year term; fully vested on grant for directors; options expire earlier of term or 3 years post-board service
Total Equity Value$208,574DSUs + Options fair value for FY2025

Additional detail and alignment features:

  • DSU deferral from cash: Keller elected to defer cash compensation into 545 DSUs in FY2025 under the Director Deferred Compensation Plan .
  • Options and DSUs are designed to align with shareholder value creation via stock price appreciation and ownership continuity; options priced at FMV; DSUs settle post-service .

Compensation Committee oversight of pay-for-performance (relevant to Keller’s committee role):

  • Annual NEO incentive metrics: 70% Financial (Compensation Adjusted Fee-Based Revenue, Adjusted EBT, Closed Sales, Client Onboarding), 5% Client Satisfaction (Net Promoter Score), 25% Strategic/Leadership; PRSUs on 3-year performance (average Compensation Adjusted EPS), with FY2026 adding organic Recurring revenue growth to PRSU metrics .
  • FY2025 NEO annual incentive results (illustrative governance outcome): payouts ranged ~95–98% of target; detailed amounts per NEO shown below .
NEOBase Salary (6/30/25)Target %Target ($)Earned % of TargetEarned ($)
Timothy C. Gokey$1,080,000150%$1,620,00096%$1,552,705
Ashima Ghei$600,00084%$503,34296%$482,434
Christopher J. Perry$764,400150%$1,146,60096%$1,098,971
Thomas P. Carey$655,292125%$819,11598%$801,547
Hope M. Jarkowski$580,00090%$522,00095%$495,096

Other Directorships & Interlocks

EntityTypeRolePotential Interlock
Public company boardsPublicNone disclosedN/A
Tech:NYCNon-profit/associationDirectorNone disclosed with BR
US Travel AssociationIndustry associationExecutive BoardNone disclosed with BR
BYU Marriott School NACAcademic advisoryCouncil MemberNone disclosed with BR

Related-party safeguards and outcomes:

  • Written Related Party Transactions Policy with Audit Committee review/approval; no related party transactions >$120,000 in FY2025 .

Expertise & Qualifications

  • Skills matrix indicates Keller brings Independence, Sales/Marketing, Technology, International Business, Financial Expertise/Literacy, and Cybersecurity experience to support oversight of strategy and risk .

Equity Ownership

MeasureAmountNotes
Beneficial Ownership (shares)42,309Includes options exercisable within 60 days; <1% of outstanding
Options Outstanding (exercisable)26,424As of June 30, 2025
DSUs Outstanding8,392As of June 30, 2025; excludes DSUs from deferred cash
Ownership % of Outstanding<1%Based on 117,129,320 shares outstanding

Ownership alignment and policies:

  • Director stock ownership guidelines: 10x annual cash retainer; directors must retain at least 50% of net profit shares until guideline met; company reports all non-management directors have met the multiple other than two who joined since 2019 and are progressing .
  • Hedging/pledging prohibited under Insider Trading Policy; pre-clearance required; window-period trading controls; margin/pledge bans enhance alignment .

Governance Assessment

  • Strengths: Clear independence; strong attendance; dual committee service (Audit and Compensation) in risk, controls, and pay governance; robust director ownership guidelines; disciplined director pay capped and balanced between cash/equity; independent compensation consultant; regular executive sessions; strong shareholder support in 2025 vote for Keller and say-on-pay .
  • Potential risk considerations: Time commitments as a sitting CEO of priceline.com LLC, though no public-company CEO limits are triggered and no related party transactions were flagged in FY2025; monitor continued committee workload and evolving committee leadership changes (Audit Chair transition to Flowers post-2025) .
  • RED FLAGS: None material disclosed. Note: Form 4 for quarterly DSU dividend equivalents was filed late for all non-management directors (including Keller) due to administrative error (due Jan 7, 2025; filed Jan 10, 2025) — minor administrative issue, not substantive .

Say-on-Pay & Shareholder Feedback:

  • 2024 say-on-pay approval ~89.2% “FOR,” supporting alignment of pay and performance; 2025 say-on-pay at the annual meeting passed with 87,706,467 “FOR,” 8,019,679 “AGAINST,” 186,912 “ABSTAIN” .

Stockholder Engagement:

  • Active engagement program with institutional and retail investors; governance dialogues led by CLO/Corporate Secretary; retail investor update calls hosted on virtual platform .