Fidji Simo

CEO, President, Chair of the Board at Maplebear

Board

Since August 2021

Age

38 years

Education

Holds a Masters of Management from HEC Paris and spent the last year of her program at the UCLA Anderson School of Management.

Tenure

Joined CART as a Board member in January 2021, became CEO in August 2021, assumed the role of President in December 2021, and was appointed Chair of the Board in September 2023.

Also at Maplebear

Emily Reuter

CFO

Morgan Fong

General Counsel and Secretary

Nick Giovanni

CFO and Treasurer

About

Personal Background and Early Career

Started her professional journey as a Strategy Manager at eBay from 2007 to 2011, where she built a strong foundation in business strategy and operations. She then advanced her career at Meta Platforms, holding various key positions including Head of the Facebook App from March 2019, leading a team of 6,000 individuals and playing a major role in developing the company’s flagship product.

Professional Achievements and Leadership

Her role at Meta underscored her expertise in product development and strategic management, setting the stage for her impactful transition to leadership at CART. Beyond her operational accomplishments, her experience has been instrumental in shaping innovative digital strategies that support broad-scale business growth.

Commitment to Broader Industry Impact

In parallel with her executive responsibilities at CART, she contributes to the governance and strategic direction of other notable companies, serving on the boards of Shopify Inc. and OpenAI, L.L.C. This continued engagement in multiple high-level roles reflects her dedication to driving innovation and excellence across both technology and eCommerce sectors.

$CART Performance Under Fidji Simo

Past Roles

Organization	Role	Date Range	Details
CART (Instacart)	Member of the Board of Directors	January 2021 - August 2021	Held prior to promotion to CEO, President, and Chair
Meta Platforms, Inc. (formerly Facebook, Inc.)	Various roles; Head of the Facebook App from March 2019	January 2011 - August 2021	Led a team of 6,000 people; progressed through multiple leadership roles
eBay, Inc.	Strategy Manager	2007 - 2011	Worked in the eCommerce industry

External Roles

Organization	Role	Date Range	Details
Shopify Inc.	Board of Directors	N/A [N/A]	Active board member
OpenAI, L.L.C.	Board of Directors	N/A [N/A]	Active board member

Fixed Compensation

Data from FY 2023

Component Name	Amount	Payment Schedule	Additional Details
Base Salary	$500,000	Annual salary for 2023	Fixed base salary
Cash Retention Award	$700,000	Paid in advance; earned on the third anniversary of her start date	Last of three equal installments as per her offer letter
Continuation of Health Benefits (Involuntary Termination Outside a Change in Control)	$38,372	Coverage based on 18 months of COBRA	Calculated using 2024 premiums (maximum COBRA coverage period)
Continuation of Health Benefits (Involuntary Termination in Connection with a Change in Control)	$38,372	Coverage based on 18 months of COBRA	Calculated using 2024 premiums

Performance Compensation

Data from FY 2023

2023 Refresh RSU Awards

Metric	Value & Details
Grant Date	May 1, 2023
Grant Date Fair Value	$10,687,500
Grant Date Stock Price	$35.58 per share
Total Shares Granted	300,379 shares
Liquidity Event Condition	Vesting condition met on September 18, 2023 upon IPO registration effectiveness
Service-Based Vesting Schedule	Vests in 4 tranches: 1/6th on August 15, 2023; 1/6th on November 15, 2023; 2/6th on February 15, 2024; 2/6th on May 15, 2024
Performance Metrics/Targets	No explicit thresholds, targets, or cap weights provided beyond the liquidity event and service-based vesting