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    Maplebear Inc (CART)

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    Instacart, officially known as Maplebear Inc., operates as an online grocery platform that connects customers with retailers, brands, and shoppers. The company facilitates grocery delivery and pickup services, allowing customers to order groceries and other products through its platform. Instacart also offers advertising opportunities for brands to enhance product visibility and drive sales.

    1. Transaction Revenue - Generates income by facilitating grocery delivery and pickup services, connecting customers with personal shoppers who fulfill orders from local retailers.
    2. Advertising and Other Revenue - Provides advertising opportunities for brands on the platform, enhancing product visibility and driving sales.
    NamePositionExternal RolesShort Bio

    Fidji Simo

    ExecutiveBoard

    CEO, President, Chair of the Board

    Board Member at Shopify Inc. and OpenAI, L.L.C.

    Fidji Simo has been CEO since August 2021, President since December 2021, and Chair of the Board since September 2023. Previously, she was Head of the Facebook App at Meta Platforms, Inc..

    View Report →

    Emily Reuter

    Executive

    CFO

    None

    Emily Reuter became CFO on May 7, 2024. She previously held leadership roles at Uber, including VP, Head of Corporate Finance, and CFO of Mobility.

    Morgan Fong

    Executive

    General Counsel and Secretary

    None

    Morgan Fong joined CART as Director of Legal in May 2015 and became General Counsel in December 2016. He has also served as Secretary since December 2020.

    Nick Giovanni

    Executive

    CFO and Treasurer

    None

    Nick Giovanni joined CART as CFO and Treasurer in January 2021. Previously, he was Global Head of the Technology, Media, and Telecom Group at Goldman Sachs.

    Daniel Sundheim

    Board

    Board Member

    Founder and CIO of D1 Capital Partners L.P.

    Daniel Sundheim has been a CART Board Member since June 2020. He is the Founder and CIO of D1 Capital Partners and previously worked at Viking Global Investors.

    Frank Slootman

    Board

    Board Member

    None

    Frank Slootman has been a CART Board Member since January 2021. He was previously CEO and Chairman of Snowflake Inc. and held leadership roles at ServiceNow and Data Domain.

    Lily Sarafan

    Board

    Lead Independent Director

    Executive Chair of TheKey LLC

    Lily Sarafan joined CART's Board in October 2021 and became Lead Independent Director in October 2022. She is also the Executive Chair of TheKey LLC.

    Meredith Kopit Levien

    Board

    Board Member

    President and CEO of The New York Times Company

    Meredith Kopit Levien joined CART's Board in October 2021. She is also the President and CEO of The New York Times Company.

    Michael Moritz

    Board

    Board Member

    Senior Advisor at Sequoia Heritage; Board Member at Klarna, TrialSpark, and PhenomeX

    Michael Moritz has been a CART Board Member since June 2013. He is a Senior Advisor at Sequoia Heritage and serves on multiple boards.

    Ravi Gupta

    Board

    Board Member

    Managing Member of Sequoia Capital

    Ravi Gupta joined CART's Board in August 2023. He was previously CFO and COO at CART and is now a Managing Member at Sequoia Capital.

    Victoria Dolan

    Board

    Board Member

    Board Member at Stericycle, Inc.

    Victoria Dolan joined CART's Board in April 2024. She was previously CFO at Revlon and held leadership roles at Colgate-Palmolive and Marriott International.

    1. Your Q4 GTV guidance indicates growth of 8% to 10%, down from 11% in Q3. Can you explain the factors driving this deceleration, and should we expect this trend to continue into 2025?

    2. Despite strong profitability, your adjusted EBITDA margins are expected to remain flattish sequentially in Q4. What are the main constraints on margin expansion, and how do you plan to drive operating leverage moving forward?

    3. With certain large CPGs pulling back on ad spend while emerging brands lean in , how significant is the impact of these pullbacks on your advertising revenue, and what strategies are you employing to mitigate this risk?

    4. As you expand into restaurant delivery, how do you plan to differentiate your offering from established competitors, and what early indicators can you share about its contribution to GTV and user engagement ?

    5. Considering that 87% of the grocery market is still offline and your investment in technologies like Caper Carts , what are the key challenges in scaling these in-store solutions, and how do you plan to overcome them to capture more of the offline market?

    Program DetailsProgram 1Program 2
    Approval DateNovember 2023 June 2024
    End Date/DurationCompleted by June 30, 2024 Ongoing as of September 30, 2024
    Total Additional Amount$1 billion $750 million
    Remaining Authorization$0 $68 million
    DetailsCompleted Increased authorization in November 2024

    Notable M&A activity and strategic investments in the past 3 years.

    CompanyYearDetails

    Rosie Applications Inc.

    2022

    Maplebear Inc. acquired 100% ownership interest in Rosie Applications Inc. for up to approximately $60 million on September 2, 2022, with a mix of cash and 223,313 shares of non-voting common stock, targeting the U.S. local and independent grocers market.

    Eversight, Inc.

    2022

    Maplebear Inc. acquired 100% ownership interest in Eversight, a pricing and promotions platform leveraging AI for the grocery industry, for approximately $60 million in cash, aimed at optimizing pricing and promotions for brands and customers.

    Recent developments and announcements about CART.

    Earnings

    • New Earnings (Q4 2024)

      ·
      7 days ago

      Q4 results: Instacart Plus growth outpaces monthly orders, boosting order frequency and total GTV. Ad revenue is set to outgrow GTV in Q1 with 7K+ brand partners. Though AOV dipped from new verticals, restaurant expansion is driving platform stickiness and loyalty.

      View full earnings summary →

    Press Releases

    • Press Release

      ·
      Feb 12, 2025, 1:49 AM

      Instacart partners with DUMAC and TRUNO to integrate AI-powered Caper Carts into grocers’ POS systems. This move expands access to TRUNO’s network of over 13,000 retail locations and enhances operational efficiency.

      View full press release →